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Murray News

China expands in consumer goods, now supplies 26% of Brazil’s imports

Cars, electronics and home appliances drive Chinese dominance as U.S. loses share

 

 

 

 

07/14/2025 

Brazil’s reliance on American goods has dropped to near the lowest level in a decade, as China strengthens its dominance across a wide range of imports, including consumer products like cars, motorcycles, freezers, and stoves.

From January to June, Brazil imported $21.7 billion from the United States, up 11.5% from the same period in 2024. But this only accounted for 16% of total imports, the second-lowest share in the last ten years, just above the 15.5% in the first half of last year. In 2022, the U.S. share was 19.3%.

Amid China’s search for new markets under the threat of U.S. President Donald Trump’s tariffs, the country exported $35.7 billion to Brazil in the first six months of this year: 26.3% of Brazil’s total imports, a record high and up 22.2%.

China became Brazil’s top car exporter last year, even after Brazil imposed tariffs on electric vehicles. Chinese dominance has also expanded into small appliances and electronics, growing in strategic importance for Beijing.

Despite the introduction of import tariffs last year—starting at 10% in early 2024 and rising to 18% now—pure electric vehicles from China remain Brazil’s most imported cars.

In the first half of this year, Brazil imported $2.05 billion worth of vehicles from China, down from $2.58 billion in the same months of 2024 but up 713% from 2023. Argentina, once a key supplier, trailed far behind at $844 million.

Between 2022 and 2025, Brazil rose from China’s 17th to its sixth-largest vehicle export market, now representing 5.6% of the total.

This trend is mirrored in household appliances. During the second-hottest summer in Brazil’s history—second only to 2024—air conditioner imports from China jumped 67% to $498.5 million in the first half of 2025, after already surging 64% in the same period of 2024. Brazil moved from the 15th to the seventh-largest buyer of Chinese air conditioners from 2022 to 2025.

Imports of Chinese-made vacuum cleaners hit $51 million, up 26% from a year earlier.

Even when values declined, China remained the leading supplier. Imports of electric stoves, grills, and baking pans totaled $98.2 million—down from $113.7 million in 2024—but Germany, the second-largest supplier, shipped just $2.3 million.

Brazil imported $65.6 million in fully assembled televisions from China in the first half. Hong Kong ranked second at $7.1 million. Mobile phone imports from China, including parts and components, totaled $650.6 million, with Vietnam in second place at $291.5 million.

Chinese government trade data confirms Brazil’s growing importance. Between 2022 and 2025, Brazil climbed from 17th to sixth among China’s TV buyers, and from 19th to sixth in irons. It also rose from 16th to 12th in electric stoves and grills.

Brazil’s appetite

Lia Valls, professor at Rio de Janeiro State University (UERJ) and researcher at the Brazilian Institute of Economics of Getulio Vargas Foundation (FGV Ibre), said Brazilian purchases of Chinese goods are rising much faster than total imports. Volume growth, she explained, is especially striking.

In the 12 months through May, Brazilian imports from China rose 25.7% in value, data from the Foreign Trade Secretariat (SECEX) show. The FGV Ibre’s Foreign Trade Indicator (Icomex) puts volume growth at 37.2%.

By comparison, total Brazilian imports rose 12.2% in value and 16.7% in volume. From China alone, volumes jumped 35% in the first five months of 2025, versus a 12.4% increase in total imported volume.

Yet average prices of Chinese goods are falling. Icomex shows a drop of 8.1% in average import prices from China between January and May. Total import prices fell just 2.6%.

U.S. imports, on the other hand, rose 13% in volume over the same period, while prices were nearly flat, edging up just 0.2%. The U.S. remains Brazil’s second-largest supplier.

In February, Brazil imported a large offshore oil platform from China, classified as a non-recurring item. But Icomex data show the surge in Chinese import volumes is a long-term trend.

Between 2015 and 2024, Brazilian imports of Chinese goods by volume rose 146.2%. U.S. volumes increased just 1.1%, and imports from Argentina rose 21.9%. Meanwhile, average prices of Chinese imports fell 14.4%, while U.S. prices rose 50.9% and Argentine prices 7.3%.

Since 2006, China’s import volume to Brazil has multiplied by seven, while its average export price rose just 14%.

Trade surge

José Augusto de Castro, president of the Brazilian Foreign Trade Association (AEB), said imports have proven more resilient than expected this year, partly due to China’s role.

The import surge had a negative impact on Brazil’s GDP in the first quarter, despite a record grain harvest, said Livio Ribeiro, partner at BRCG and researcher at FGV Ibre. “It was very unusual. Even with the bumper crop, net trade dragged down GDP, which was unexpected.”

Data from Brazil’s national statistics agency IBGE show that exports of goods and services rose 2.9% in the first quarter versus the previous three months (seasonally adjusted), but imports climbed 5.9%.

SECEX figures show that China’s share of Brazilian imports rose from 23.3% in the first half of 2024 to 26.3% in the same period this year.

Regardless of the direction of Mr. Trump’s tariff policies, Mr. Castro said, China will continue expanding its export markets. “The world is adapting to this new China, a country that produces everything, competes in everything, and offers competitive prices in everything.”

Mr. Ribeiro said the future of Chinese imports in Brazil will depend less on the U.S. president’s policies and more on the strength of domestic lobbying efforts. “Brazil’s lobbies are stronger than average. Chinese oversupply could flood other countries like Chile or Colombia more than Brazil, where local lobbies are less organized. So Brazil is unlikely to face a full-blown flood of Chinese goods.”

The global tariff debate, he said, has thrown “some sand in the gears of global trade.” China is also struggling to boost domestic consumption and is seeking new markets for its industrial surplus.

Chinese carmakers gain ground

Tulio Cariello, research director at the Brazil-China Business Council, said China’s lead in car exports to Brazil is unsurprising. He noted that import tariffs for electric and hybrid vehicles will continue to rise through next year.

In 2025, electric cars without combustion engines were taxed at 18% through June. The rate rose to 25% this July and is scheduled to reach 35% in July 2026.

New Chinese brands such as GAC, Zeekr, Omoda & Jaecoo, and Leapmotor have followed BYD and GWM into the Brazilian market. “They realized there’s a market for EVs in Brazil. BYD created a positive image for Chinese cars, which are now almost synonymous with electric vehicles,” Mr. Cariello said.

Mr. Ribeiro said higher tariffs haven’t significantly curbed demand for Chinese EVs, which tend to be more expensive and less sensitive to price increases. “Tariffs reduced margins, but that wasn’t fully passed on to consumers. And even if it were, they’d still be cheaper than German or Swedish models.”

Chinese dominance extends to appliances and production chains

In appliances and white goods, Mr. Cariello noted that China’s dominance reflects years of industrial investment. When China opened to foreign investment, many U.S., European, and Japanese firms set up production there. “The Chinese learned, began making their own products, and started competing with global brands. In some cases, like air conditioners, they’re already ahead.”

He added that fierce competition among Chinese manufacturers helps keep prices low.

Chinese companies, said Mr. Castro of AEB, are quick to develop new products and win over markets. Data from SECEX illustrate this: Italy remains Brazil’s top dishwasher supplier, with shipments rising from $42 million in the first half of 2022 to $83 million in the same period this year. But China is catching up fast, doubling its exports to Brazil from $16.6 million to $51.6 million in the same period.

Mr. Cariello pointed out that while China leads in many categories, Southeast Asian countries are gaining ground as Chinese companies shift production for cost savings. In cell phones and parts, for instance, Vietnam and Malaysia follow China. For air conditioners, Thailand and Singapore are next.

“Each case is different, but there’s no doubt China will remain the dominant supplier in many sectors,” he said. “Chinese companies not only ship final products, they also produce key components. Smartphones and computers are good examples. China is involved in every step of the value chain, from critical minerals to components and design. One way or another, China is always present.”

*By Marta Watanabe and Álvaro Fagundes — São Paulo

Source: Valor International

https://valorinternational.globo.com/

14 de July de 2025/by Gelcy Bueno
Tags: Cars, China expands in consumer goods, electronics and home appliances
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