Raça Agro accelerates expansion, projects R$500m turnover

GRA - Grupo Raça Agro | LinkedIn

After raising R$40 million with the issuance of agribusiness receivables certificates (CRA) at the end of 2021, Grupo Raça Agro, based in the state of Mato Grosso, wants to accelerate its expansion project in the segment of livestock inputs distribution. The company will invest the funds raised to increase its territorial presence and to more than double its number of stores by next year.

Today, the company’s structure is made up of 13 resellers, located in Mato Grosso and Mato Grosso do Sul, but, by March, the group will open seven more outlets, four in Mato Grosso and one in Mato Grosso do Sul, one in Goiás and one in Pará, states in which it does not yet operate.

With the investments (in the states with the biggest herds), Raça Agro expects to bring forward by three years its goal of earning R$500 million annually, initially scheduled for 2025 — in 2021, the group’s revenue was R$340 million. “Our plan is to spread the company nationwide. We want to expand throughout the Central-West region and, by 2023, also reach [the states of] Rondônia and Tocantins,” says the group´s CEO João Antônio Fagundes. The goal is to have 30 dealers by the end of next year.

The input distribution industry is still quite dispersed in Brazil, but competition has grown in recent years. With the expansion of its business, Raça Agro wants to anticipate the movement that is already taking place among resellers of agricultural inputs, a segment in which Nutrien, Lavoro (owned by Pátria Investimentos) and AgroGalaxy (controlled by Aqua Capital) have been central characters in the consolidation of the market through the purchase of small networks.

Mr. Fagundes says that the company has already been sought by a potential buyer. However, according to him, the company’s intention is not to be bought, but to become one of the main names in the marketing of products intended for livestock farmers, such as supplements, products for pastures and veterinary medicines.

“We are paying attention to other movements, alliances and acquisitions. The question is whether it makes sense to have a partner at this point. We also see no point in selling control. We still have the ability to add value, and these partnerships [such as the issuance of the CRA] show that it is possible,” he says. “And with the CRA, we’re just giving our first steps on [Brazilian exchange] B3.”

Source: Valor international

https://valorinternational.globo.com/

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Human Rights Watch warns about Bolsonaro, ViajaNet on the block, cruise lines extend suspension, MSC takes over Log-in

Human Rights Watch criticizes Bolsonaro

International human rights watchdog Human Rights Watch says in a report released Thursday that President Jair Bolsonaro threatens “the pillars of democracy in Brazil by attempting to undermine confidence in the electoral system, freedom of expression, and the independence of the judiciary.”

The document says this year’s elections will test the strength of Brazilian democracy in the face of the authoritarian threats made by Mr. Bolsonaro. The report also says that the right to vote and freedom of expression are at risk in the current administration, and it is necessary that democratic institutions such as the Federal Supreme Court (STF), the Superior Electoral Court (TSE), and Congress resist Mr. Bolsonaro’s attempts to deny Brazilians the right to elect their representatives.

ViajaNet is on block, sources say

The crisis caused by the pandemic put the travel agency business on the line, a scenario that has favored consolidations. After Flytour and Queensberry were bought by BeFly, sources say that another relevant player in the sector is on the block: ViajaNet, an online tourism agency that reported sales of R$1 billion in 2019.

Among the interested parties are groups linked to tourism, such as BeFly itself, which has shown an appetite for further consolidation, and Despegar, sources say. There are also online marketplaces on the list of potential buyers. The view is that ViajaNet already has strong partnerships for sales with this type of platform and there would be plenty of synergy – Magalu and Mercado Libre are two partner companies also on ViajaNet’s radar.

Cruise lines decide to extend season suspension until February 4

Cruise companies have decided to extend the suspension of the current cruise season in Brazil until February 4th. The information was released this Thursday by Clia Brasil, an arm of the international association that represents groups such as MSC and Costa.

Previously, the season suspension would be in effect until January 21. The sector’s decision to extend the period came after health regulator Anvisa asked the government, on Wednesday, to end the current season definitively because of the new Covid-19 cases.

The sector argues that the decision to extend the suspension aims to continue discussions with the authorities in order to align the necessary measures for the resumption of cruises.

Representatives of the Health and Tourism ministries and of the Chief of Staff Office will meet again in the coming days to discuss the situation of maritime cruises in the country, Tourism minister Gilson Machado Neto told Valor. The date of the meeting has not yet been set.

MSC takes over short-sea shipping company Log-in

The sale of control of Log-in to MSC (Mediterranean Shipping Company), completed on Thursday, is likely to boost the short-sea shipping company. The entry of the new partner —a global giant in long-haul shipping — opens up several opportunities for joint operations, Log-in’s CEO Marcio Arany said.

However, the executive emphasizes that this is not the complete incorporation of the Brazilian company, which will continue seeking results and expansion goals regardless of its new parent company.

With the public offering of shares held Wednesday, MSC (through its subsidiary SAS Shipping) will now hold 67% of the company’s capital. The shares were priced at R$25. As a result, the total disbursement is expected to reach $316 million.

Source: Valor international

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Services sector shows positive results in November

Service Sector Images, Stock Photos & Vectors | Shutterstock

With an increase of 2.4% compared to October, the volume of the services sector surprised positively in November. The good news, however, should be viewed with caution, economists point out. In addition to having been preceded by declines in the previous two months, the November expansion was driven by segments that have presented volatile performances.

For 2022, at least in the short term, the omicron variant, inflation, slow job recovery and political uncertainty are among the factors that could act as “headwinds”, despite the gradual resumption of services provided to families and the new cash transfer program Auxílio Brasil.

The Monthly Survey of Services (PMS) released on Thursday by the Brazilian Institute of Geography and Statistics (IBGE) indicated that the volume of services of four of the five large groups increased in November compared to October (seasonally adjusted), opening space for double-digit growth in 2021, which would be a record in the annual result of the indicator series, which started in 2012.

The rise in services in November came above the median growth of 0.2% pointed out by Valor Data in a collection of projections with 26 consultancies and financial institutions, even surpassing the estimates’ ceiling of 1.5%.

Rodolpho Tobler, a researcher at the Fundação Getulio Vargas’s Brazilian Institute of Economics (Ibre-FGV), says that November certainly brought a positive result, but that it needs to be viewed with “certain caution”. Analysis of the indicator’s composition doesn’t seem to indicate a trend review, he says.

In September and October, the PMS indicated a drop in the volume of services of 0.6% and 1.6%, respectively, in the seasonally adjusted monthly variation. For Mr. Tobler, it’s not entirely clear what propelled the “information technology services” business to such a high in November. “I believe that we can return to that more fragile scenario from December onwards.”

In a statement released by XP, economist Rodolfo Margato also highlights the rise in information technology services, which increased 10.7% in November compared to October, in the seasonally adjusted series. This performance was one of the explanations for the difference in the estimate of a 0.2% increase expected by XP for the November PMS and the result of the survey released by the IBGE. Another area that came above expectations, he indicates, was “air transport services”, with an increase of 7.6% in November.

Mr. Margato points out, however, that these activities have not shown continuous growth. The information technology expansion in November followed a 0.4% contraction in October and a 0.1% drop in September. In air transport, the rise in November came after accumulated contraction of almost 14% in the previous two months. The PMS results for November were clearly positive, highlights Mr. Margato. He believes, however, that the pace of growth in the sector should be viewed with caution, “since a relevant part of the bullish surprise with the data for that month came from volatile segments in the monthly comparison.”

Mirela Hirakawa, economist at AZ Quest, also highlights the volatile components in service performance in November. For her, in December the indicator can still show a positive evolution, with the result of November having the effect of containing additional downward revisions for the 2021 GDP. AZ Quest currently projects an increase of 11% in the volume of services by PMS in 2021 and, to GDP, it maintains a growth of 4.4%.

Ms. Hirakawa points out that the November survey still shows recovery in services provided to families. These are activities that include accommodation and food, she explains, which are important for the GDP and which had its resumption favored by greater social mobility, with the advance of vaccination. There is, however, she says, additional apprehension in the short term due to the increase in cases of Covid-19, by the omicron variant. What is expected, she says, is an impact on services not only as a result of new restrictive measures on circulation but also as a result of the shortage of service professionals, with an increase in contamination.

Étore Sanchez, chief economist at Ativa Investimentos, also has the omicron on his radar for 2022. The movement of people is an important factor for the resumption of services, he says, and therefore, he still expects a marginally positive performance for the sector for December. With the performance of the November PMS, Ativa revised its GDP growth forecast for 2021 to 4.6% from 4.4%.

Even if an impact of a new wave of Covid-19 is expected, however, Ms. Hirakawa points out, the expectation is that the effects will be increasingly gradual due to adaptations in life and learning habits by the various levels of government. She recalls that in April 2020, under the impact of the first wave, the area of hotels and food services fell by 45.2%. In March last year, there was already a smaller drop, with a contraction of 29.6%, in the same comparison.

In addition to the advance of the vaccination against Covid-19, Goldman Sachs also expects that cash-transfer program Auxílio Brasil will also help in the continuity of the recovery of services in 2022. In the short term, however, the bank’s chief economist, Alberto Ramos, says that, in addition to the increase in cases of Covid-19, we should also think of high inflation, tighter domestic financial conditions, increased political noise and uncertainty and deteriorating consumer and business confidence as “headwinds”.

In the November 2021 PMS, services provided to families showed an increase of 2.8% compared to October, with the eighth consecutive positive rate in this comparison, accumulating growth of 60.4%. But, even with this accumulated increase, the segment in November 2021 still was at a level 11.8% below February 2020, before the pandemic.

A resumption of services provided to families, such as restaurants for example, to levels before the pandemic depends not only on health factors related to Covid-19, but also on the macroeconomic context, such as income and employment, highlighted Rodrigo Lobo, IBGE economist and manager of the PMS.

Mr. Lobo acknowledged that, just as the pandemic was a new factor affecting business in the sector, the macroeconomic context of February 2020 was different from that observed in November 2021. In practice, the economic environment affects the purchasing power of the population, he noted. The effect of the omicron variant on services, he says, will only be known effectively in March, when the January 2022 survey will be announced.

Source: Valor international

https://valorinternational.globo.com/

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As Brazilian exports grow, China grabs larger share

Lia Valls — Foto: Leo Pinheiro/Valor
Lia Valls — Foto: Leo Pinheiro/Valor

Brazilian exports grew 34% year over year in value in 2021, more than offsetting the 5% loss reported in the previous year. The growth led to a record shipment of $280.6 billion last year, but had uneven distribution by destinations. The increase in shipments was almost all directed to China, which grabbed a larger share of Brazilian exports compared with before the pandemic. The Chinese share of the values shipped by Brazil rose to 31.3% last year from 28.7% in 2019. Asia as a whole advanced four percentage points in the same period, reaching 46% in 2021.

Exports to the United States, European Union and South America also grew last year compared with 2019, but at a lower rate than China’s 38,5% rise over the same period or than the average of Brazilian shipments, according to federal government data. With this, the American share in the value of Brazilian exports fell to 11.1% from 13.4%. The European Union had a small reduction, to 13% from 13.6%, but now holds the lowest share since official records began, in 1997. South America’s share shrunk to 12.1% from 12.6%. This is not the lowest share ever because last year, as the region’s economy suffered more due to the pandemic, its share was 10.8%.

The Foreign Trade Indicator (Icomex), which is surveyed by Fundação Getulio Vargas’s Brazilian Institute of Economics (FGV/Ibre) and considers the volume alone, excluding the price effect, shows growth in shipments to China. Even as there were slowdowns or even falls in some periods, the survey suggests that shipments to China are on the rise considering data since 2008, said Lia Valls, a research associate at Ibre. The volume exported by Brazil to the Asian country grew more than 360% in 2021 versus 2008, the Icomex shows. On the other hand, the volume shipped to the United States fell 18.6%, while exports to Argentina and the European Union dropped 30% and 28%, respectively, in the same comparison.

It is important to highlight the effect of volumes, Ms. Valls said, because the value shipped by Brazil last year grew predominantly by the price factor, driven by key items like agricultural and metal commodities. Iron ore had a prominent role. Still according to Icomex, the average price of exports rose 29.3% year over year in 2021. In volume, shipments increased at a much slower pace, 3.2%.

Structural and cyclical issues explain Asia’s largest share in Brazilian exports, said Livio Ribeiro, a researcher at Ibre and a partner at BRCG Economic Consultants. “The most structural issue is that we are developing an export agenda that is very complementary to the Asian value chain. This is true for China, which leads many of the region’s productive processes, but it includes other countries on the continent, such as Korea, Malaysia, Singapore and even Indonesia,” he said. That’s why the increase in export value in 2021 was not evenly distributed among the blocs, according to him. “About 90% of that margin went almost entirely to China.”

Brazil’s tariff structure for exports to the European Union, Mr. Ribeiro compares, is not very different from China, considering the prominent role of agricultural and metal commodities. “But Asia has been buying the incremental [volume], and this makes sense when you consider that China and Asia have been growing above the global average and the eurozone countries have been growing less than the United States.”

The long-term path in volumes follows similar logic, Ms. Valls said. The European Union has had much lower growth than Asia and the United States since the 2008 financial crisis, she recalled. The picture is similar to the recovery seen over the past year, after the first cycle of the pandemic, Mr. Ribeiro said, which is already the broader factor of the scenario, as Asia overcame the health crisis more quickly with the first variants of Covid-19 and resumed economic growth with more vigor.

In relation to South America, the Argentina factor weighs the most. For economists, there is no prospect of a faster recovery in the values exported to the region if there is no more sustained recovery of the Argentine economy over time. At the same time, Mr. Ribeiro said, there is also a reorganization of the automotive sector, with many factories settled in Argentina, which does not favor Brazil.

Source: Valor international

https://valorinternational.globo.com/

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Itaú buys broker to speed up retail expansion

Until the beginning of October last year, Itaú was forbidden by the Central Bank of Brazil to make new acquisitions in the investment segment, due to its agreement with asset management firm XP. Once the separation between the two companies was concluded, this interdiction no longer existed and Itaú unveiled Thursday the purchase of Ideal, another brokerage firm. The bank will pay R$651.3 million for 50.1% of the firm and, after five years, will be able to acquire the remaining slice.

Ideal Investimentos is expected to be the spearhead for Itaú Unibanco to enter businesses that it has not yet operated, according to Carlos Constantini, chief executive of the bank’s wealth management and services division. As the digital brokerage serves mainly institutional investors in high-frequency trading, the executive does not expect that there will be any barrier to the approval of the deal, either by antitrust regulator Cade or by the Central Bank, as it happened with the transaction with XP.

“We are not buying a client base [as was the case with XP]. Ideal is still going to make a move to build retail. We’re buying people’s knowledge and the technology. It’s not comparable,” Mr. Constantini said. “It’s more the expectation of building a business than buying a business and keep driving.”

It was the recent divorce from XP that also allowed Itaú to look at its surroundings. “It’s going to be an exciting year to get the pieces on the board and play. I don’t think it’s going to be big acquisitions, but from our point of view it’s an opportunity to look at the whole platform and different ways of serving the customer where the bank is not,” the executive said.

Arrangements in the “broker as a service” model, to offer partner-branded investments and reach new customer bases are among the plans for the acquisition. Retail companies, utilities and the corporate segment served by Itaú are the potential targets. It will also be on Ideal’s platform that Itaú intends to accelerate the service to independent financial advisers, which is largely responsible for XP’s climb. The fintech ended 2021 with R$815 billion under custody.

“When we look ahead, the digital brokerage will play an important role in serving retail clients, whether directly or through the use of third parties, such as independent financial advisers, or in environments outside the financial market, such as retailers,” Mr. Constantini says. He said that for some time he had already discussed with Ideal’s partners some kind of partnership, but the conversations naturally evolved into an acquisition. The purchase of the control and then the entire operation will effectively be subject to regulatory approvals.

Unlike the transaction with XP (in which there was a commitment from both parties), this is a right that can be exercised or not. In the transaction, both Ideal’s founding partners and the Kaszek fund will be diluted in proportion to Itaú’s capital contribution. The private equity manager invested R$100 million in the business in September 2020.

In the view of Filipe Medeiros, CEO of AAZW, a company that provides technology and consulting services to independent financial advisers, for an institution as big as Itaú, it was natural for it to make a move to advance in this market and the purchase of Ideal serves this purpose. “The independent advisory market, represented in large part by independent agents, is already too big not to be considered by brokers and banks that want to enter this sector,” he said.

For Carlos Macedo, an analyst at OHM Research, Ideal is complementary to Itaú’s existing business and allows the bank to compete on equal terms with XP, BTG and Nubank. “It is worth remembering that service revenues in the traditional model — charging for account maintenance, transfers, etc. — are a business model that tends to die,” he said. “Services that have a higher added value, such as investment advice, for example, should still be able to generate revenue for banks. It makes sense for Itaú to seek to expand its operations in this field, since its competitors are quite active.”

Renata Cardoso, a partner for banking and finance at law firm Lefosse, says it is not yet possible to know how the CADE and the Central Bank will evaluate the purchase of Ideal by Itaú, but she points out that the deal is part of a large movement of mergers and acquisitions (M&A) in the financial services sector. “Big banks are using these acquisitions as a way to renew their business, reinvent the way they operate, and even acquire and develop new technologies. It is something we will continue to see throughout 2022.”

“It emerges as a mantra of focus on clients. They are the ones who will gain the most from the deal, since Ideal will help us expand and standardize the offer for different channels,” Itaú CEO Milton Maluhy Filho said in a statement. Nilson Monteiro, Ideal’s CEO, will remain at the head of its operations, together with the other founding partners of the company. The management and conduction of Ideal’s business will remain independent from Itaú, which will become another institution served by the brokerage house.

Source: Valor international

https://valorinternational.globo.com/

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Brazilian firms raised record amount in 2021, Embraer sells subsidiaries in Portugal, Via buys logistics startup

Investing in Brazil : 5 Sectors to follow and invest in 2022 - Europartner

Brazilian companies raised R$596bn in domestic capital market in 2021, an all-time high

The Brazilian capital market had a landmark year. Companies in the country raised R$596 billion in 2021 considering equity, bonds and hybrid instruments, up 60% year over year and the highest amount since records began, said Anbima, the association of securities firms.

The companies also raised $24.8 billion abroad, down 4.7% year over year. Considering funds raised locally and abroad, Brazilian companies got R$734 billion.

In variable income, companies issued R$128.1 billion, which was not higher than the nominal result of 2010, of R$150.3 billion. However, the figure of 11 years ago includes a one-off move by oil giant Petrobras, which raised R$120.3 billion.

In fixed income and hybrid instruments, companies raised R$467.9 billion in 2021. This is another record. The bond market alone totaled R$253.4 billion, more than double that of 2020.

Embraer sells subsidiaries in Portugal to Aernnova Aerospace for $172m

Embraer unveiled on Wednesday that it has sold two subsidiaries in Portugal, Embraer Portugal Estruturas Metálicas (EEM) and Embraer Portugal Estruturas empósitos (EEC), to Spain’s Aernnova Aerospace for $172 million. Both companies supply components used in aircraft manufacture and, after the closing of the deal, scheduled for the first quarter, they will continue to supply parts to Embraer.

The sale is neutral for the company, says Citi. The bank questions whether the company has not created unnecessary complexity. Citi has a neutral recommendation for Embraer, with a $17.50 price target for American Depositary Receipts (ADRs) traded on the New York Stock Exchange (NYSE).

Via buys logistics startup CNT

Via, owner of Casas Bahia and Ponto, announced the acquisition of 100% of the capital stock of the logistics startup CNT, which specializes in complete offers for e-commerce operations, according to a statement to the market. The value of the transaction was not disclosed.

According to Via, the transaction value consists of a fixed and a variable portion, with the fixed portion implying a multiple of about 0.20 times the gross volume of goods (GMV) in 2021. The variable part is conditioned to the achievement of performance targets and the permanence of CNT’s main executives at the head of the business.

CNT is specialized in complete offers for e-commerce operations, multi marketplace and platforms in the “plug & play” model, and have been operating for 11 years in the provision of complete logistics services (fulfillment) and for four years in services in e-commerce (full commerce).

Source: Valor international

https://valorinternational.globo.com/

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Brazil to adopt unilateral retaliation in foreign trade

The Brazilian government will use an arsenal to apply unilateral retaliation against countries that were convicted of illegal measures on Brazilian exports, but use tricks to maintain restrictions, Valor has learned.

A provisional measure already approved in ministerial meetings, and currently in the Chief of Staff Office, authorizes the federal government to retaliate proportionally and unilaterally, in cases of litigation victories at the WTO, when the losing country makes the so-called “appeal in the void”.

This is what happened this week with India in the sugar dispute and with Indonesia at the end of 2020 in a dispute involving barriers to entry of chicken meat. Both countries appealed to the Appellate Body knowing that the mechanism is inoperative and cannot decide; hence the term “appeal in the void”. With that, in practice, they stop the Brazilian victory and maintain the measures considered illegal by the panel, which cost millions of dollars in losses to Brazilian producers.

India and Indonesia are thus potentially the first to be threatened when the provisional measure comes into force. Retaliation takes the form of surcharges on goods and services from the targeted countries, or suspension of intellectual property rights.

Sarquis JB Sarquis, secretary of Foreign Trade and Economic Affairs at the Foreign Affairs Ministry, known as Itamaraty, emphasized that “the current paralysis of the WTO Appellate Body is at the origin of the initiative conceived by Itamaraty, which aims both to protect the country’s legitimate commercial interests within the framework of the multilateral trading system and to promote the full functioning of the system based on the rules and fundamental principles of the WTO”.

“Once the WTO Appellate Body is back to normal, the initiative will have served its purpose,” he added.

In the same vein, the secretary of Foreign Trade at the Economy Ministry, Lucas Ferraz, stated: “We understand that it is a very important mechanism to face the current situation of appeals in a void. The Brazilian government is committed to the WTO reform process, as well as the timely restoration of its Appellate Body. We cannot condone the opportunistic use of the current situation, in clear detriment to our productive sector.”

Current WTO rules allow a country to apply trade retaliation if the convicted country fails to implement the recommendations of the Appellate Body, a kind of supreme court for international trade.

However, the Appellate Body is paralyzed, without any of its seven permanent judges, because Washington blocks the appointment of new arbitrators. As long as this legal fact (which no one had foreseen) persists, WTO members have the possibility to circumvent the condemnations established by the panel and avoid changing the measures considered irregular.

Brazil will now follow the example of the European Union, with the unilateral retaliation mechanism. As long as the Appellate Body does not function, and the convicted country does not participate in a parallel arbitration mechanism, Brasília will impose what negotiators call the precautionary principle to protect the interests of domestic producers.

A group of 25 WTO members, including the European Union (27 countries), tried to alleviate the problem of the Appellate Body blockade by creating a plurilateral parallel arbitration system. The disputes between its participants thus have a final decision. For example, the most recent dispute opened by Brazil, against the European Union, involving barriers to chicken meat in the European market, is guaranteed to have a decision implemented, because both participate in this plurilateral mechanism.

India and Indonesia do not participate in this plurilateral mechanism. In 2019, when Brazil denounced India for illegal policies to support the sugar sector, which affect international prices, the Itamaraty mentioned that expert estimates pointed to losses of up to $1.3 billion for Brazilian exporters per year.

In the case of Indonesia, calculations are that Brazil could sell up to 3,000 tonnes of chicken meat a year in the initial phase, if restrictions were lifted. But the Indonesian government has resisted for years.

Brazil won, without actually seen results, a dispute against the Asian country in 2017. A WTO panel found Brazil right that year. Indonesia had until July 2018 to implement the judges’ recommendations. It made some changes that Brazil considered insufficient.

Another panel was then formed to examine the implementation of the judges’ recommendations, and Brazil won again by proving that Indonesia maintained restrictions on Brazilian exports. Indonesia then appealed “to the void” in December 2020, knowing that the WTO Appellate Body does not work.

India and Indonesia are now among the countries that most subsidize agriculture in the world. And the paralysis of the WTO Appellate Body actually ends up benefiting them. “Brazil continues to work actively for the re-establishment of the Appellate Body and for the full development of WTO rules and reform, including in agriculture and subsidy disciplines, in accordance with terms and mandates established since the Uruguay Round,” said Mr. Sarquis.

The paralysis of the Appellate Body caused by the Americans “is very serious, it gives the impression that the U.S. no longer wants the WTO, as a system of rules and multilateral disciplines, agreed upon, applied, with a litigation process which obliges the losing party to comply” with the decision, notes Pascal Lamy, former WTO director-general.

He recalls that this obligation to respect decisions, under penalty of retaliation, is what distinguished the WTO from other organizations whose rules are more or less applied and in which the countries, when they lose a case before the International Court of Justice in The Hague, for example, keep the sovereignty to apply or not the result.

In Mr. Lamy’s view, the U.S. is obsessed with China and wants to be able to strike unilaterally without being tied to WTO rules and decisions of its Appellate Body. This American absence causes a degradation of the multilateral system, and more countries seek unilateral arsenals.

Source: Valor international

https://valorinternational.globo.com/

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E-commerce platforms pass on costs to customers

Veja o que você precisa para abrir um e-commerce

The rise in interest rates, the increase in logistics costs and the need for companies to recover some profitability have led Brazilian online marketplaces to raise prices. On such e-commerce platforms, product or service information is provided by multiple third parties, and they charge for the services they offer. They have already reported there was a reduction in shipping subsidies, reflecting an increase in the value paid by sellers, and a raise in commission rates.

Interest-free installments have also been reduced, and charges for fees that were previously exempt are expected to begin in the coming months. Some of these announcements have been made to sellers in recent weeks, and the measures vary from company to company, but involve most of the major platforms — Mercado Libre, Via and Amazon —, retailers told Valor.

According to consultants, this may be a sign of greater rationality in business management, after companies have lost a lot of market capitalization and after strong competition has affected the margins of some companies.

Those measures may increase final prices at a time when the inflation in the digital environment already exceeds the official inflation. Sellers say they will have to raise prices. Online inflation was 18.8% from January to October, above the Brazil’s benchmark inflation index IPCA or the General Market Price Index (IGP-M).

Sources say that some platforms have been guiding retailers to “improve” their prices so to adapt to these increases. Online marketplaces do not interfere in the commercial policy of the stores, but there is constant contact between them.

The most important change is coming from Mercado Libre, which communicated the changes to its partners on December 9. When contacted, the company confirmed the decision. Among the main changes in the rules is a reduction in the interest-free installment plans, and a reduction or elimination (depending on the retailer) of the freight subsidy Mercado Livre used to give to those who chose the platform for its deliveries. It will also take longer for the retailer to receive the money for the sale.

In a change announced this month, purchases of up to R$299 can be financed in up to nine interest-free installments. Between R$300 and R$1,499, the installment plan applies in 10 interest-free installments. Previously, in both situations, there was no fee charged in up to 12 installments.

Mercado Libre will also keep the shopkeeper’s resources in cash for longer. As of February, retailers with a reputation already calculated by the platform will receive the purchase price within five working days after delivery by the group. Previously, this happened in 48 hours.

Also since this month, there was an average increase of 3% in shipping costs that the shopkeeper pays for the free service on products up to 30 kilos. The subsidies have also been changed: retailers who sell for delivery within 24 hours, and with a good reputation on the website (green rating), now have a 10% subsidy on the shipping rate in 2022 instead of 40% in 2021. This change applies to new items starting at $79.

If the merchant’s reputation is not good, the company will no longer give discounts on the free shipping rate. It is a way for the company, in addition to reducing costs, to encourage sellers to have better grades.

Finally, there was also a change in the policy regarding financial investments. After February, the accounts of companies will no longer generate yields paid by Mercado Pago, the company’s payments arm. Funds held in accounts offered yields above the savings account.

For the company, the changes reflect the worsening economic situation. “We are living a very challenging outlook, with very strong interest rates and inflation, and with increases in costs such as energy and fuel, which affect the business. We intend to continue investing, but we are not unscathed by all this, so we have made some adjustments,” said Julia Rueff, head of the Mercado Libre’s online marketplace for Brazil.

Ms. Rueff believes that the company continues to have a competitive set of conditions compared to its rivals and sees no risk of losing sellers. So far, only Magazine Luiza and Americanas have not reported changes in rules. “These are adjustments to preserve our value proposition, and everything we offer and have been improving. We are a technology company, which demands hiring, investments,” she said.

“And if you analyze it well, this 3% increase in shipping costs, for example, for a much higher fuel inflation, we pass it on much less. So it was something studied and passed on to the store owners in advance.” In 2021, the company announced R$10 billion in investments in the country, more than double that of 2020.

Also in late 2021, Via (Casas Bahia and Ponto) informed storeowners about the withdrawal of discounts on their commission rate and also unveiled increases. The company exempted new sellers to draw more retailers and reduced the rates for others.

According to sellers consulted, Via raised this rate by up to five points compared to 2020. “They reduced [the rates] in part of 2021 to 2%, 3% to even 5%, and that was up to 14% previously. But as of this year, the overall rate [for all segments] went to 21%. For our lines, the commission went up to 18% from 14% on average,” said Jefferson Oliveira, head of Viabem, a healthcare products store.

Another change was the reduction of the interests-free installment plan. “They used to sell an R$100 product in 10 installments of R$10, without interest. Now, depending on the price of the product, they do only up to three times without interest. In six installments, they are charging 0.99% per month, a rate that they did not have last year,” the executive said.

“The commission with which Via worked before lasted for a long time. It is not sustainable, so they went up about five points now,” said Roberto Wajnsztok, a consultant at Origin5, which provides services with tenants. “In addition, investments have skyrocketed for a sector with weaker sales. Just look at Mercado Libre’s spending. It is necessary to give an answer to the market in the next earnings report.”

Amazon begins, in March, to charge fees to collect parcels, and as of June the company will implement fees for storage of products in the company’s centers and for removal of inventory (when the retailer picks up their products back at Amazon’s centers). The information has been passed on to retailers for several months. The company maintains its fees of 8% to 16%.

For Mr. Oliveira, it will be necessary to pass on part of these hikes to customers. “Our internal costs have also gone up, and that adds up to these changes in the rules,” he said.

For Gabriel Lima, CEO of the consulting firm ENext, Amazon and Mercado Libre could even pass on more of the impacts on costs, especially in logistics, with the rise in fuel. “Either they can still move more, or they prefer to maintain a strategy still competitive against Magazine Luiza and Americanas, which can also make their hikes at some point.”

Magazine Luiza says it has not changed its contract conditions, with commission rate at 12.8%, which can reach 16% when there is a request for early payment. But it sees a normalization process in the market, after the phase of lower rates. The company declined to say whether it will make adjustments in the short term. “What we see is a normalization in the conditions facing a market more pressured by inflation and interest rates. The platform needs to be sustainable and the ‘seller’ needs to be able to manage these costs and have their margins positive. It has to work both ways,” said Leandro Soares, executive director of Magazine’s online marketplace.

Source: Valor international

https://valorinternational.globo.com/

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Central Bank explains inflation target burst in 2021

O presidente do Banco Central, Roberto Campos Neto, durante lançamento do Novo Marco de Garantias.

The COVID-19 pandemic, the increase in the global price of commodities (primary goods with international price quotation) and the water crisis were the main reasons that justify the failure to meet the inflation target in 2021, the president of the Central Bank Roberto Campos Neto said. Due to a legal order, he sent this Tuesday (Jan. 11), a letter to the Minister of Economy Paulo Guedes, and to the National Monetary Council (CMN) justifying the official inflation of 10.06 percent in 2021, according to the Extended National Consumer Price Index (IPCA).

The official inflation target for last year was 3.75 percent, with a range of tolerance of 1.5 percentage point. The index, therefore, could vary from 2.25 to 5.25 percent. This was the sixth time, since the creation of the current inflation system, in which the president of the Central Bank had to justify the failure to meet the target.

According to Campos Neto, much of the high inflation in 2021 was a global phenomenon driven by the COVID-19 pandemic. The disease affected trade flows across the planet, creating bottlenecks in the distribution of products. According to him, the phenomenon affected not only emerging countries, but also developed economies.

“Pressures on commodity prices and on global production chains reflect the changes in consumption patterns caused by the pandemic, with a proportionately greater share of demand directed to goods,” Campos Neto wrote. “In fact, the significant acceleration of inflation in 2021 to levels above the targets was a global phenomenon, affecting most developed and emerging countries.”

The last time the president of the Central Bank justified the noncompliance with the inflation target was in 2017. However, inflation ended that year below the target floor, at 2.95 percent, against a minimum limit of 3 percent for the IPCA.

Source: Agência Brasil

https://agenciabrasil.ebc.com.br/en

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