• Twitter
  • Facebook
  • LinkedIn
  • English English English en
  • Português Português Portuguese (Brazil) pt-br
Murray Advogados
  • Home
  • The Firm
  • Areas
    • More…
      • Probate and Family Law
      • Capital Stock
      • Internet & Electronic Trade
      • Life Sciences
      • Capital and Financial Market Banking Law
      • Media e Entertainment
      • Mining
      • Intellectual Property
      • Telecommunications Law and Policy
      • Visas
    • Arbitration
    • Adminstrative Law
    • Environmental Law
    • Civil Law
    • Trade Law
    • Consumer Law
    • Sports Law
    • Market and Antitrust Law
    • Real Estate Law
    • International Law and Foreign Trade
    • Corporate Law
    • Labor Law
    • Tax Law
    • Power, Oil and Gas
  • Members
  • News
  • Links
  • Contact
    • Contact Us
    • Careers
  • Search
  • Menu Menu
Murray News

Brazilian agribusiness missions head to China to expand market presence

Visits take place amid tariff war between Beijing and Washington

 

 

 

05/05/2025

Amid the ongoing tariff war between the United States and China, Brazil is sending its largest-ever delegation of agribusiness executives to the Asian country this week. About 150 representatives from various segments of Brazilian agriculture will travel to China for a series of meetings focused on market access, export expansion, and sanitary and tariff-related issues.

China is already the largest buyer of Brazilian soybeans and meat. Now, other segments of the agribusiness sector are looking to increase their footprint in the country, capitalizing on the momentum generated by trade tensions between Beijing and Washington. At least nine sectors will be represented in the delegation: beef, poultry and pork, corn, corn ethanol and DDG, fruit, coffee, cotton, citrus, and biotechnology. In 2024, Brazilian exports to China neared $50 billion.

The agenda includes business events organized by national trade associations with Chinese importers, missions to inland provinces to attract new buyers and study consumer behavior, and even the inauguration of a joint office in Beijing for Brazilian exporters of poultry, pork, and beef.

President Lula is also scheduled to visit China on May 12–13 to attend the China-CELAC Forum, and is expected to hold a bilateral meeting with Chinese President Xi Jinping. Agriculture Minister Carlos Fávaro and Silvia Massruhá, head of the Brazilian Agricultural Research Corporation (Embrapa), will also be part of the official entourage.

The scale of the Brazilian delegation is the result of several converging factors. Some organizations had scheduled their visits in advance, while others joined the initiative after the government confirmed President Lula’s trip, viewing the escalating tariffs between the U.S. and China as a strategic opening. Some executives had already planned to attend Sial China, the country’s largest food trade fair, taking place in Shanghai from May 19 to 21.

Both public and private stakeholders view this moment as a timely opportunity to strengthen ties with China and increase Brazil’s commercial presence there. “The massive presence of agribusiness leaders in China symbolizes this window of opportunity,” said Luis Rua, secretary of trade and international relations at the Ministry of Agriculture.

“It’s now clear that the reciprocal tariffs make U.S. products unviable in the Chinese market. Brazilian sectors see this as the right time to deepen relations and seize the chance to introduce new products,” Mr. Rua told Valor. “The trade war gives a boost to sectors that may not have been as well organized to operate in China. It’s important for Brazil to show that we’re a partner ready to engage when needed.”

The Brazilian Beef Exporters Association (ABIEC) and the Brazilian Animal Protein Association (ABPA) will open a permanent office in Beijing to solidify their presence. Beef producers aim to boost sales in inland Chinese cities, while poultry and pork processors are eyeing opportunities left by the U.S. absence.

In the fruit segment, the focus is on unlocking exports of melons and grapes, which are already authorized but have yet to gain significant market traction. The Brazilian Association of Fruit Producers and Exporters (Abrafrutas) is sending a 42-person delegation to better understand local preferences and market dynamics to negotiate more effectively with Chinese buyers.

“Properly positioning our product is essential to maintaining a long-term trade relationship. We’re fully capable of competing if we understand their needs and respond accordingly,” said Jorge de Souza, technical manager at Abrafrutas.

Though the mission was planned before Donald Trump returned to the White House, his renewed conflict with Beijing has become a “new factor” for Brazilian businesses. The U.S. is currently China’s top supplier of grapes, and Brazilian exporters are hoping to tap into the market during China’s winter months, from December to May, when local production is limited.

The coffee segment is also optimistic. Brazilian producers believe Chinese buyers are willing to pay a premium for Brazilian beans. Márcio Ferreira, president of the Brazilian Coffee Exporters Council (CeCafé), will be in China for meetings with government officials and participation in trade fairs. “There will be many initiatives to strengthen ties and expand coffee trade,” he told Valor.

*By Rafael Walendorff, Isadora Camargo and Cleyton Vilarino, Globo Rural — Brasília and São Paulo

Source: Valor International

https://valorinternational.globo.com/

5 de May de 2025/by Gelcy Bueno
Tags: Brazilian agribusiness missions
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail

Pesquisa

Posts Recentes

  • GNA opens Brazil’s largest thermal power plant at Porto do Açu
  • Trump tariffs stall wood pulp price recovery
  • Share block sales hit R$15bn, nearing record in Brazil
  • NEWSLETTER MAY 2025 – MURRAY ADVOGADOS
  • Tariff war sends shipping rates soaring in Brazil

Arquivos

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
© Copyright 2023 Murray Advogados – PLG International Lawyers - Support Webgui Design
  • Twitter
  • Facebook
  • LinkedIn
Race for critical minerals gains momentum as Brazil eyes investment opportu... Brazil seeks biotech approval deal with China
Scroll to top