Longevity reshapes consumer engagement in Brazil
For Bradesco Seguros, the 60+ are no longer a niche: it drives opinion, purchasing power, influence 09/08/2025 For nearly 15 years heading the marketing of one of Brazil’s largest insurance groups, Alexandre Nogueira, chief marketing, communications, and customer relations officer at Bradesco Seguros, says that so-called “longevity marketing” is among the most challenging and […]
