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Company will have a sustainability and circular economy vision

10/05/2022


Amando Varella — Foto: Claudio Belli/Valor

Amando Varella — Foto: Claudio Belli/Valor

Papirus, one of the most traditional Brazilian manufacturers of paperboard, is discussing a new long-term strategic plan with a sustainability and circular economy vision, which may culminate in a future expansion project with substantial investments.

The company, which has been operating at full capacity since the end of 2019, is concluding an investment package of around R$40 million to expand the production capacity in Limeira, São Paulo, to 115,000 tonnes per year in 2023, from 96,000 tonnes in 2019. According to the company, the capacity has already increased in 2022, to 105,000 tonnes per year.

“Apparently, the current machines do not allow a new round of growth and the investment would have to be much higher. We are studying how to do that and if we will set up a new expansion project,” Papirus Co-CEO Amando Varella told Valor.

Founded 70 years ago by the Ramenzoni family, the company hired Falconi Consultoria to help in the strategic planning for the next five years. The consulting firm participated in the preparation of the previous plan, in 2018.

Mr. Varella, the company’s chief commercial and marketing officer as well, told Valor that Papirus reached a new level in terms of financial results, which allows looking at the possibilities of improving efficiency and costs – and expansion.

The company does not disclose EBITDA figures. The projected revenue for 2022 is R$750 million, compared to R$460 million last year. Higher sales volume and higher prices boosted the results.

If the company decides to pursue a larger growth project, it will evaluate all available financing alternatives, including the eventual arrival of a new partner or an IPO. “We know there is potential for growth, but the decision is up to the shareholder,” he said.

Having concluded the first round of strategic planning discussions, it is time now to detail the potential expansion project. This stage will take at least six months.

Growth potential, both of the market and Papirus, comes from the increasingly stronger demand for more sustainable packaging. However, it is still necessary to develop barriers – which protect the packaging and its contents – that are more sustainable and make plastic replacement possible.

It will also be necessary to expand the collection of packaging and remove it from the environment. “Looking ahead, there is a lot of opportunity in sustainable packaging, but collecting it from the environment,” he said. To this end, the company is expected to expand partnerships with the so-called cleantechs, following the example of the pioneering recycling credit project already started with Polen.

According to Mr. Varella, the company tends to stand out by making cardboard with an increasing share of recycled content. Today, the use of recovered scrap by Papirus is around 35% to 40%. The company plans to reach 60%.

To assure that there will be demand for a more sustainable cardboard, the company has held talks with consumption companies that are clients of the printing companies to which Papirus supplies paper. “Large brands have established goals for the use of recycled content, and we want to approach these consumers,” he said.

*By Stella Fontes — São Paulo

Source: Valor International

https://valorinternational.globo.com/
Andre Hoffmann — Foto: Reprodução/Youtube
Andre Hoffmann — Foto: Reprodução/Youtube

The European Commission, the EU’s executive arm, will present on Wednesday a proposal to hold companies accountable for environmental damage and human rights violations in their supply chains globally. It will also crack down on activities in third countries, including Brazil.

Europe has been aligning measures to increase vigilance in the relationship between trade and environmental and social sustainability. And it will be able to impact other countries in terms of ESG if they want to trade with the European market, one of the largest in the world.

Last year, the EU outlined the carbon tax on the border and the proposal to ban the entry of several commodities if produced in deforested areas. Now it will launch a “Directive on Corporate Sustainable Due Diligence,” setting out environmental and human rights obligations for companies. France wants to go further with the introduction of reciprocal standards in EU trade agreements.

In the proposal to be released on Wednesday, the trade impact part is not yet clear, unlike the proposal on deforestation, which establishes a ban on importing products that are not “deforestation-free.” As for the investments of European companies in other markets, the assessment is that the new proposal will tend to have an impact because of the precautions that companies will have to take to avoid breaking the rules in some markets that may be considered risky, for example, due to local environmental policies.

Overall, the due diligence proposal by companies to be released on Wednesday may raise less concern in Brazil than the one on zero deforestation. There was pressure for the mechanism to be modeled on the U.S. legislation, which bases itself on a list of countries that Washington considers as violators. In the European case, responsibility will be placed on European companies or companies operating in Europe.

According to the draft, which was leaked in Brussels, the 27 member states will need to adopt or adapt their own due diligence legislation and, this way, compel companies to identify, prevent and mitigate human rights abuses and violations of environmental standards in their value chains. But the estimate is that this measure will only reach 13,000 companies. Small and medium-sized firms, which represent 99% of all companies in the European common market, will be excluded from due diligence, according to leaked information.

Therefore, only companies with more than 500 employees and global net sales of €150 million or more will be subject to the new rules. It will also include companies with more than 250 employees and net sales of more than €40 million, if at least half of those sales come from sectors considered high-risk, such as agriculture, mining, and textiles.

The proposal will also target companies from third countries if they have net sales of at least €150 million or €40 million in the EU market, depending on the sector in which they operate.

Today, multinationals operate with few obstacles, some experts say. Complex corporate and supplier structures make it difficult to hold the parent company accountable for human rights violations and negative environmental and social impacts in its global operations.

The European proposal would provide for sanctions and civil liability. In other words, it will make companies liable for damage caused by their subsidiaries and their value chains. It means that people whose rights are violated by companies will be able to sue the parent company in the justice system of their home country for compensation or reparation. A community in Brazil’s Northeast region that considers that a multinational has caused environmental damage locally can therefore with less difficulty take legal action against the company in its home country.

The expectation is that climate obligations will lead companies to adopt greenhouse gas emission reduction plans, in accordance with the Paris Agreement, with concrete short, medium and long-term goals.

Much of the European proposal draws inspiration from France’s duty of care legislation, adopted in 2017. The French acted in the wake of the April 24, 2013 disaster at a textile mill in Bangladesh, which collapsed killing more than 1,100 employees. Labels of major European or French brands were found on what remained of the mill. After that, the French law started requiring companies to establish a prevention plan with surveillance measures to identify risks and prevent damage to human rights, health, environment and people’s safety.

Due diligence obligations on human rights and the environment can create a sustainable future, wrote Andre Hoffman, vice-chairman of the Swiss Roche Group, on the website of the World Economic Forum.

The proposal to be presented by the European Commission will then be debated in the European Parliament and by member states in the European Council. And several proposals of amendments will be inevitable. The expectation is that the legislation will be adopted in 2024.

Source: Valor International

https://valorinternational.globo.com