Entire line of the Japanese brand will be available in 12, 18, 24 or 36-month plans
07/29/2022
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Nissan Move includes a new and connected car including vehicular tax IPVA, insurance, maintenance and 24-hour assistance — Foto: Divulgação
Nissan launched Thursday a subscription car service in Brazil. The entire line of the Japanese brand will be available in 12, 18, 24, or 36-month plans, with kilometers traveled ranging from 1,000 to 2,000 kilometers per month.
Called Nissan Move, the service includes a new and connected car including vehicular tax IPVA, insurance, maintenance and 24-hour assistance. During the launching stage, the service, which can be purchased at a dealership or online, will be available São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Joinville, Goiânia, Vitória, Macaé, and Salvador.
According to the company, to rent a Nissan Versa Sense CVT for 24 months with up to 1,000 kilometers driven per month, for example, the installments will be R$2,409 per month. On the other hand, a Kicks Advance, also with CVT transmission, will cost R$2,889 per month for 36 months of contract and also 1,000 kilometers driven per month.
Today, subscription services represent 8% of the rental market in Brazil. According to Humberto Gomez, Nissan’s marketing director for Brazil, it is hard to predict how much this market can expand. He estimates that the share within the rental market can reach 15% in nearly three years. Outsourced services in rental company fleets absorb 52% of this market. Rental by ride-hailing drivers has a 20% share.
“With production returning to normal due to the resumption of semiconductor deliveries, it will be easier to see how this market evolves,” Mr. Gomez said during the presentation of the new service.
According to the CEO of Nissan in Brazil, Airton Cousseau, the automaker’s subscription car service had been ready for a long time. But the launch was delayed because “there would be no way to meet the demand” due to the lack of components throughout the industry.
Automakers and rental companies have been betting on subscription car services in an attempt to draw a new public. The proposal meets especially people who do not want to worry about the expenses that owning a vehicle imposes.
But the industry estimates that there is demand from other groups of customers, such as those who want to test a model before buying it. The idea also tends to attract those who want to have a new car every year or two without having to invest in the purchase, or even those who want to drive around for a while in a more luxurious car than they could afford, or test how an electric car works.
*By Marli Olmos — São Paulo
Source: Valor International