Chinese company is in fifth place in cell phone brands
05/09/2024
The Multi Group, formerly known as Multilaser, announced on Wednesday (8) an exclusive partnership for the manufacture and distribution of smartphones from China’s Oppo in Brazil. Sales of the devices will be made exclusively by retailer Magalu. Since 2022, Oppo has been importing its cell phones from China to serve the Brazilian market.
“In this partnership, responsibility for marketing, trade marketing, and product positioning is the responsibility of the partner,” Multi said in a statement to shareholders.
Oppo ranked fifth among the largest cell phone manufacturers in the world, with 25.2 million units sold and an 8.7% share in the first quarter of this year, according to data from consultancy IDC. A year earlier, Oppo held 10.3% of the global market.
Samsung leads global smartphone sales, with 20.8% of the market in the first quarter, followed by Apple, with 17.3%, and China’s Xiaomi (14.1%) and Transsion (9.9%), reports IDC.
*Por Daniela Braun — São Paulo
Source: Valor International