Brazilian firms lobby U.S. to ease tariffs imposed by Trump

Embraer successfully negotiated, setting an example for other powerful entrepreneurs—such as the Batista brothers, owners of JBS, Carlos Sanchez of pharmaceutical giant EMS, and companies from other industries like Suzano—to pursue tariff reductions or eliminations.

Sources indicate a division within the U.S. government regarding Mr. Trump’s heavy-handed tariff policy toward Brazil. On one side, a more hardline faction supports the surcharges; on the other, a pragmatic group of lawmakers believes the decision is “pushing Brazil into China’s arms” and bolstering President Lula’s narrative.

“Moderate lawmakers understand that Brazil exports products not produced in the U.S., and many American companies are being harmed,” said one source. “There is also concern about inflation.”

Brazilian companies have been holding regular meetings with White House officials to negotiate inclusion on the list of exemptions—about 700 items were added last month. Pulp was removed from the list, but paper remains subject to U.S. tariffs.

Carlos Sanchez of EMS told Valor that he hired a lobbying firm in the U.S. The businessman was in Washington about two weeks ago to defend his company’s interests. While pharmaceuticals were not directly affected by the U.S. measures, EMS imports raw materials from the U.S. and operates a factory in Atlanta. “Trump signaled that he is reviewing the pharmaceutical sector because drugs are expensive in the U.S., and much of the supply comes from Europe,” Mr. Sanchez said.

“Many [lawmakers] have no idea what is happening in Brazil. We explained that we are a democratic country,” Mr. Sanchez added. About two weeks ago, Mr. Sanchez said that he had also met with representatives of JBS in Washington.

Joesley Batista of the J&F group, the holding company controlled by the Batista family and owner of JBS, known for his close ties with President Lula, was among those who gained direct access to Mr. Trump.

The meeting, held at the White House in early September, may have helped persuade the American leader to consider reopening negotiations with Brazil, whose tariffs have severely impacted beef exports.

Valor has learned that the meeting between Joesley Batista and Mr. Trump was not initially aimed at discussing the surcharge on Brazilian animal protein. Instead, it was arranged as part of an institutional agenda due to J&F’s size and importance in the U.S., where the group employs 75,000 people and accounts for half of its revenue.

Against this backdrop, the conversation started with J&F’s investments in the U.S., but Mr. Batista took the opportunity to raise concerns about the effect of tariffs on Brazilian products and on consumer prices in the American market.

According to people familiar with the meeting, Mr. Batista told President Trump that the 50% tariff would directly affect hamburger prices in the U.S. He argued that without Brazilian beef, U.S. processors would be forced to use more expensive meat to produce burgers.

Mr. Batista also reportedly warned Mr. Trump of similar consequences in coffee and orange juice—two other major Brazilian exports to the U.S.