The R$1.3bn ‘good bacteria’ seek new markets
In the mid-1990s, a 21-year-old boy approached the management of chocolate manufacturer Lacta offering the use of bacteria as a solution to a problem in the production line. “You’re crazy,” was what he heard. Sometime later, however, the then tie salesman Luiz Chacon heard a very different reaction from the same executives. “Set up a […]
