About Gelcy Bueno

This author has not written his bio yet.
But we are proud to say that Gelcy Bueno contributed 2358 entries already.

Entries by Gelcy Bueno

Asian brands gain ground in Brazil with new marketing playbook

Chinese, Japanese, South Korean companies reshape consumer expectations in Brazil         11/13/2026 TV Globo correspondent Sônia Bridi speaks at Conexão CMO event, hosted by Globo and Valor — Photo: Flavio Rodrigues/Divulgação A focus on product innovation, heavy investment in advertising, and playful marketing campaigns are among the cultural characteristics of East Asian […]

Banco do Brasil faces one of its worst farm credit crises, CEO says

Bank’s profit plunges 66.5% in Q3, sending shares down 8.35% as analysts raise concerns over capital levels       11/13/2026 Banco do Brasil CEO Tarciana Medeiros acknowledged Thursday (Nov. 12) that the lender is facing one of the most severe periods of credit risk in its agricultural portfolio in more than 200 years of […]

Supreme Court rejects delay to shorter workweek rollout

Justice Flávio Dino allows more flexibility in scheduling days off and temporarily waives overtime pay for shifts of up to eight hours and 24 minutes     11/13/2026 Brazilian Supreme Court Justice Flávio Dino rejected a request from retail, wholesale and manufacturing groups to delay the implementation of new working-hour rules that will end the […]

The New Selective Tax (IS) Provisional Measure No. 1,399/2026.

  As part of the ongoing implementation of Brazil’s tax reform, the Federal Government issued Provisional Measure No. 1,399/2026, which sets out the rules governing the application of the Selective Tax (IS) and establishes the applicable rates. The new tax, introduced by Constitutional Amendment No. 132/2023, will apply to motor vehicles, aircraft, watercraft, cigarettes and […]

Philippine import suspension worries Brazil’s pork industry

Hog farmers fear a cash crunch, while meat processors expect pressure on profit margins     11/12/2026  — Photo: Eliária Andrade Suspension of pork imports by the Philippines, announced on Monday (9), is expected to drain cash from Brazilian hog farmers and erode profit margins at exporting companies, Valor has learned. The Asian country’s decision, […]

Embraer eyes major aircraft deals in India and U.S.

Planemaker pursues commercial jet and KC-390 sales in both markets, while working to improve margins in commercial aviation     11/12/2026  Francisco Gomes Neto, CEO of Embraer — Photo: Gabriel Reis/Valor Embraer is taking an optimistic view of two major ongoing sales campaigns in India and the United States. According to CEO Francisco Gomes Neto, […]

Governing coalition weighs fiscal adjustment of up to R$80bn

Plan is to maintain the 2027 primary balance target and signal improvement through 2030       11/12/2026 The Brazilian Congress building — Photo: Carlos Moura/Agência Senado The government’s congressional coalition is expected to introduce a package of fiscal adjustment measures in coordination with the federal government’s economic team. The aim is to achieve an […]

Fiscal overhaul focused on spending quality could free up to 2.8% of GDP

Imbalances can be corrected through robust measures without affecting programs over 10 years, Insper’s Sergio Firpo says       11/10/2026 Economist Sergio Firpo, coordinator of Insper’s Public Spending Quality Observatory — Photo: Rogerio Vieira/Valor An adjustment to correct imbalances in public accounts can be both robust and avoid undermining programs that make Brazil’s budget […]

Viridis advances funding plans with rare earths deal for Europe

Offtake agreement with Solvay guarantees cash flow from Brazilian project, helping secure loans         11/10/2026  Rafael Moreno — Photo: Divulgação Australian mining company Viridis signed a rare earths offtake agreement on Wednesday (November 4) to supply material from its project in Minas Gerais to Belgian chemicals company Solvay’s plant in La Rochelle, […]

Petrobras seeks transition period to understand tax reform

CEO Magda Chambriard said oil company is submitting questions and proposed transition period during which no fines would be imposed       11/10/2026 Magda Chambriard — Photo: Leo Pinheiro/Valor Petrobras CEO Magda Chambriard said on Monday (9) that the state-owned oil company had submitted questions regarding the tax reform to the Ministry of Finance, […]