Asian brands gain ground in Brazil with new marketing playbook
Chinese, Japanese, South Korean companies reshape consumer expectations in Brazil 11/13/2026 TV Globo correspondent Sônia Bridi speaks at Conexão CMO event, hosted by Globo and Valor — Photo: Flavio Rodrigues/Divulgação A focus on product innovation, heavy investment in advertising, and playful marketing campaigns are among the cultural characteristics of East Asian […]
