Marina Kaufman Bueno Neto to take over as board chair at jewelry retailer
07/21/2025
Vivara, Brazil’s largest jewelry chain, confirmed on Friday (18) key leadership changes previously reported by Valor. Citing health reasons, founder and majority shareholder Nelson Kaufman will step down as chair of the board. His daughter, Marina Kaufman Bueno Neto, currently vice chair and with the company since 2007, will take over the role. Mr. Kaufman will remain a signatory to the shareholders’ agreement.
Paulo Kruglensky, Mr. Kaufman’s nephew, was named vice chair. A former CEO who led one of the company’s most significant growth periods, Mr. Kruglensky spent 17 years at Vivara before stepping down in 2024. His departure followed Mr. Kaufman’s controversial decision to retake the helm of the company.
Mr. Kaufman submitted his resignation on Friday, and the changes will be formally approved at an extraordinary shareholders’ meeting. Valor has learned that Icaro Borrello will remain CEO and that the company is discussing initiatives to improve metrics such as cash flow and margins.
Mr. Kaufman suffered a stroke last year and is recovering gradually, which prompted the decision to strengthen the board. The company declined to comment.
*By Adriana Mattos — São Paulo
Source: Valor International
https://valorinternational.globo.com/