New technology promises better experience for viewers

04/05/2024

---

Juscelino Filho — Foto: Divulgação/Isac Nóbrega/MCom

The minister of Communications, Juscelino Filho, advocated on Wednesday (3) for the offering of credit to encourage the development and implementation of TV 3.0 in Brazil. “We have meetings scheduled with development banks to study this possibility,” the minister said, at an event held at the ministry’s headquarters to discuss the matter.

The minister said credit is necessary as the new technology requires “massive investment” and also because the broadcasting industry has lost revenue due to the rise of social media platforms. He points out that, unlike the conventional broadcasting sector, these platforms are not subjected to regulation and taxation.

“We are aware that the broadcasting industry has been heavily hit with the recent arrival of digital and social media, which took a significant share of the sector’s revenue. Naturally, we seek mechanisms like these,” Mr. Juscelino said.

TV 3.0 promises to provide a better experience for viewers. It will be more interactive, with dynamics similar to those seen in online apps. In addition to conventional live broadcasting, the new open TV will allow access to on-demand content, when integrated with internet access. The advertising market sees opportunities to broadcast ads in new formats.

The new service will feature increased quality in audio and video reception with resolution levels of up to 4K and 8K, making the experience seem “more realistic.”

The government estimates that, by the end of 2024, the new TV 3.0 technological standard should be set, by a decree, to be adopted by Brazil. The country is currently testing different technologies to evaluate which one best suits the Brazilian reality. Among the preferred models are those from Japan, the United States, and South Korea.

The government carried out a similar process in the past when it chose the Japanese standard for digital TV.

Mr. Juscelino estimates the implementation of TV 3.0 to start in 2025. “The entire industrial chain in the sector will adapt to produce the necessary equipment, ranging from transmitters, [signal] converters, new TV sets,” the minister said.

Present at the event, the president of the Brazilian Association of Radio and Television Broadcasters (Abert), Flávio Lara Resende, also defended the adoption of public policies to promote and fund the sector. Another request from broadcasters raised by the entity is the need for more frequency signals to implement TV 3.0 in Brazil.

Mr. Resende pointed out that Brazilian broadcasters initially offered around 80 open channels to the country’s population. Today, according to him, there are only 44 channels. “It is a significant reduction taking place over the years, with almost no offset,” he lamented.

He made a direct appeal to the Ministry of Communications and the Brazilian Telecommunications Agency (ANATEL), which was represented at the event by superintendent Abraão Balbino.

Mr. Resende also spoke of the importance of free-to-air TV as a service that reaches the entire Brazilian population, delivering quality programs.

“Broadcasting plays a key role in social communication in the country, of undeniable public interest, being the only media reaching the entire Brazilian population in a free, open manner. It is an essential service for the maintenance of our democracy,” the president of Abert said.

*Por Rafael Bitencourt — Brasília

Source: Valor International

https://valorinternational.globo.com/