City Hall anticipates 5 million attendees at events citywide
12/30/2024
Rio de Janeiro City Hall anticipates that New Year’s Eve 2025 will inject R$3.2 billion into the city’s economy, with an estimated 5 million people attending events across the capital. Copacabana alone is expected to host 2.5 million locals and tourists ringing in the new year.
These projections are part of the second edition of Réveillon em Dados (New Year’s Eve in Data), a study conducted by the Municipal Secretariat for Urban and Economic Development (SMDUE), the João Goulart Foundation Institute (FJG), and the Tourism Company of the Municipality of Rio de Janeiro (Riotur).
According to Thiago Dias, acting municipal secretary for Urban and Economic Development, New Year’s Eve is critical for boosting the city’s economy, which will enter 2025 with thriving bars, restaurants, and hotels filled with domestic and international visitors. “We had an exceptional 2024, with remarkable shows and events, and we’re set to begin the new year just as vibrantly,” said Mr. Dias.
The report, released on Sunday, estimates that 50,000 jobs will be directly or indirectly linked to New Year’s Eve celebrations. On Copacabana’s main stage, a star-studded lineup includes performances by Caetano Veloso & Maria Bethânia, Ivete Sangalo, and Anitta.
Patrick Correa, president of Riotur, expressed optimism about surpassing last year’s milestones. In 2024, New Year’s Eve drew an estimated 5 million attendees citywide and generated R$42 million in services tax revenue—a 66.3% increase compared to the R$25.2 million collected the previous year.
*By Rafael Rosas — Rio de Janeiro
Source: Valor International