French group highlights Brazil’s strict standards, high-quality beef, and longstanding partnership
11/26/2024
Carrefour Brasil released a letter on Tuesday (26) clarifying that its recent “statement of support for the French agricultural sector,” issued last Wednesday in the context of the EU-Mercosur trade agreement, was never intended to pit French agriculture against its Brazilian counterpart.
The letter, issued nearly a week after Carrefour CEO Alexandre Bompard’s initial remarks, expressed regret over any interpretation of the statement as a critique of Brazilian agriculture. The company reiterated its pride in being “a leading partner and historic promoter of agriculture in Brazil,” acknowledging the “strict standards and exceptional quality and flavor” of Brazilian beef.
Carrefour also sent a letter to Brazil’s Agriculture Minister Carlos Fávaro, signed by Mr. Bompard, apologizing if its communication was perceived as questioning its partnership with Brazilian agriculture. The letter emphasized Carrefour Brasil’s deep connection to the country, its commitment to local production, and its ongoing support for Brazil’s economy.
In both letters, the company affirmed that it sources almost all its Brazilian beef locally and intends to continue doing so. Carrefour also highlighted its 50-year relationship with Brazil’s agricultural sector, noting its appreciation for the professionalism and dedication of the nation’s farmers and ranchers.
Regarding its operations in France, Carrefour clarified that the decision made by its French unit does not intend to alter the existing structure of the French market, which is primarily supplied by local producers. “This measure ensures continued support and purchases from French farmers,” the company stated.
In a notice of material fact also published Tuesday, Carrefour Brasil acknowledged disruptions in beef deliveries to its stores since last Thursday (21). The shortages have affected some Atacadão locations, but the company noted that “there has been no significant impact on overall merchandise sales.” Beef accounts for less than 5% of Carrefour Brasil’s gross sales.
Sources within the meat industry indicated that the company’s letter should suffice to restore normal business operations.
(Rafael Walendorff contributed reporting from São Paulo.)
*By Gabriella Weiss , Globo Rural — São Paulo
Source: Valor International