Center comes at a time when many healthcare groups are opening cancer centers
12/08/2022
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Parque Global is a planned district under construction in São Paulo — Foto: Reprodução/Parque Global
The Albert Einstein Hospital is investing in a R$1.2 billion oncology and hematology center. The 32,000-square-meter facility, expected to be inaugurated in 2025, will be built inside Parque Global, a planned district under construction in an affluent neighborhood in the southern part of the city of São Paulo.
Of this amount, R$800 million come from the Bueno Neto and Related Group developers responsible for the project. The new planned district spreads over 218,000 square meters where five residential towers, a hotel, a shopping mall, a college, and the Einstein cancer treatment center will be built.
The other part of R$400 million will come from Einstein, which will furnish the oncology complex that will have 160 beds, 120 surgical clinics, 84 doctors’ offices, 36 chemotherapy rooms, and 15 laboratory stations.
“It will be a complete complex. All this is associated with a lot of research because part of what we understand as a solution is related to precision medicine, genetic sequencing of the patient as well as the tumor that will allow a customized treatment for the patient or a personalized activity so that the disease does not develop,” said physician Sidney Klajner, CEO of Albert Einstein Hospital. Since 2013, Einstein has been working with individualized oncology treatments.
The announcement of a center focused on oncology comes at a time when many healthcare groups are launching cancer centers. However, Mr. Klajner prefers not to classify the new Einstein project as a cancer center, since many initiatives in the market that use this denomination do not include multidisciplinary medical treatments, precision medicine, and research.
The doctor points out that the construction of the new center takes place in a scenario of increasing cancer cases, driven by life habits and an aging population. According to the World Health Organization (WHO), in 2020 Brazil reported about 590,000 new cases of cancer, and this number is expected to double by 2025.
Currently, Einstein serves about 25,000 patients in its units in São Paulo (three of them) and Goiás state. These are private patients, those with health insurance, and others coming from SUS — Brazil’s public healthcare system. The company expects an increase of 10,000 patients with the new unit.
The number of health professionals from different fields focused on cancer treatment, which today is 650, will jump to 2,500 with the center.
According to Adalberto Bueno Netto, CEO at Bueno Netto, the initial project did not include a hospital. “We began to prioritize health and education services more recently. Einstein is the only health provider inside Parque Global,” he said.
The planned neighborhood project was launched in 2013 but was embargoed for five years due to environmental problems. The project is expected to cost R$11.5 billion. The sale of the residential apartments was resumed in 2020, with sales forecast at R$2.5 billion. “Of the 600 apartments, only 80 remain to be sold,” Mr. Bueno Netto said.
*By Beth Koike — São Paulo
Source: Valor International