{"id":99783,"date":"2026-08-27T11:57:04","date_gmt":"2026-08-27T14:57:04","guid":{"rendered":"https:\/\/murray.adv.br\/?p=99783"},"modified":"2026-08-27T11:57:04","modified_gmt":"2026-08-27T14:57:04","slug":"panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/","title":{"rendered":"Panco bids for Nutrella as antitrust regulator reviews sale"},"content":{"rendered":"
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Bread brand was auctioned in July after Mexico\u2019s Bimbo struggled to complete a divestment required by Brazil\u2019s competition watchdog<\/strong><\/em><\/h6>\n<\/div>\n<\/div>\n
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\"Nutrella
Nutrella is among the brands Bimbo agreed to divest after its Wickbold acquisition \u2014 Photo: Divulga\u00e7\u00e3o\/Nutrella<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n
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Panco has formally submitted an offer to acquire bread brand Nutrella,\u00a0which was sold at auction in July\u00a0<\/a>after Mexico\u2019s Bimbo ran into difficulties completing a divestment required by Brazil\u2019s antitrust watchdog, the Administrative Council for Economic Defense (Cade).<\/p>\n<\/div>\n

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The move suggests Panco placed the auction\u2019s highest bid, R$4.7 million, for the brand. On Tuesday (25), Cade opened a separate proceeding to review the transaction.<\/p>\n<\/div>\n

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The sale of Nutrella is part of a merger-control agreement reached by Bimbo and Cade in September 2025 that cleared the Mexican company\u2019s acquisition of Wickbold\u2019s brands and operations. The agreement required Bimbo to divest certain assets.<\/p>\n<\/div>\n

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Panco filed a petition asking Cade to remove documents related to the transaction from the public case file and keep them confidential. Pandurata, owner of Bauducco, is also listed as an interested party.<\/p>\n<\/div>\n

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Auction process<\/strong><\/p>\n<\/div>\n

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Nutrella was due to be divested after Bimbo completed its acquisition of Wickbold, with the Mexican company temporarily managing the brand.<\/p>\n<\/div>\n

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The process dragged on after Cade rejected four prospective buyers submitted by Bimbo. Once an extended deadline expired, the regulator ordered the brand to be auctioned without a minimum price, with trustee Protiviti overseeing the process.<\/p>\n<\/div>\n

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Mega Leil\u00f5es held the auction on July 24. The highest bid in the first round was R$3 million, rising to R$4.7 million in the second.<\/p>\n<\/div>\n

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Asked for comment, Panco told Valor that it \u201cdoes not comment on market rumors or speculation about potential negotiations.\u201d The company also said it continues to monitor trends and opportunities in the food industry.<\/p>\n<\/div>\n

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Bauducco declined to comment.<\/p>\n<\/div>\n

By\u00a0Vit\u00f3ria Nascimento, Valor\u00a0\u2014 S\u00e3o Paulo<\/p>\n

Source: Valor International<\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bread brand was auctioned in July after Mexico\u2019s Bimbo struggled to complete a divestment required by Brazil\u2019s competition watchdog       08\/27\/2026 Nutrella is among the brands Bimbo agreed to divest after its Wickbold acquisition \u2014 Photo: Divulga\u00e7\u00e3o\/Nutrella Panco has formally submitted an offer to acquire bread brand Nutrella,\u00a0which was sold at auction in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[27116],"class_list":["post-99783","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale"],"yoast_head":"\nPanco bids for Nutrella as antitrust regulator reviews sale - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panco bids for Nutrella as antitrust regulator reviews sale - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Bread brand was auctioned in July after Mexico\u2019s Bimbo struggled to complete a divestment required by Brazil\u2019s competition watchdog       08\/27\/2026 Nutrella is among the brands Bimbo agreed to divest after its Wickbold acquisition \u2014 Photo: Divulga\u00e7\u00e3o\/Nutrella Panco has formally submitted an offer to acquire bread brand Nutrella,\u00a0which was sold at auction in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Murray Advogados\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T14:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s2-valorinternational.glbimg.com\/w0Q1FKam6h5XRk4ppUkTNvDyffI=\/0x0:1080x1080\/888x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_63b422c2caee4269b8b34177e8876b93\/internal_photos\/bs\/2026\/C\/A\/DkBqwaT9OeELBPyV8ffQ\/aaaanutrellla.jpg\" \/>\n<meta name=\"author\" content=\"Gelcy Bueno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gelcy Bueno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\"},\"author\":{\"name\":\"Gelcy Bueno\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"headline\":\"Panco bids for Nutrella as antitrust regulator reviews sale\",\"datePublished\":\"2026-08-27T14:57:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\"},\"wordCount\":321,\"image\":{\"@id\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s2-valorinternational.glbimg.com\/w0Q1FKam6h5XRk4ppUkTNvDyffI=\/0x0:1080x1080\/888x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_63b422c2caee4269b8b34177e8876b93\/internal_photos\/bs\/2026\/C\/A\/DkBqwaT9OeELBPyV8ffQ\/aaaanutrellla.jpg\",\"keywords\":[\"Panco bids for Nutrella as antitrust regulator reviews sale\"],\"articleSection\":[\"Murray News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\",\"url\":\"https:\/\/murray.adv.br\/en\/panco-bids-for-nutrella-as-antitrust-regulator-reviews-sale\/\",\"name\":\"Panco bids for Nutrella as antitrust regulator reviews sale - 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