{"id":98940,"date":"2026-06-23T11:13:54","date_gmt":"2026-06-23T14:13:54","guid":{"rendered":"https:\/\/murray.adv.br\/?p=98940"},"modified":"2026-06-23T11:13:54","modified_gmt":"2026-06-23T14:13:54","slug":"trade-war-pushes-brazilian-companies-to-seek-new-markets","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/trade-war-pushes-brazilian-companies-to-seek-new-markets\/","title":{"rendered":"Trade war pushes Brazilian companies to seek new markets"},"content":{"rendered":"
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Record exports to 42 countries highlight a growing effort to diversify sales beyond traditional destinations amid global uncertainty<\/strong><\/em><\/h6>\n<\/div>\n<\/div>\n
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The trade war launched by U.S. President\u00a0Donald Trump<\/strong>\u00a0has heightened the urgency for Brazilian companies to find new markets for their products. The results are already evident. In 2025, Brazil posted record export volumes to 42 countries, according to data from the Ministry of Development, Industry, Trade and Services.<\/p>\n<\/div>\n

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Among the destinations that received record shipments\u2014excluding the United States and China\u2014were Canada, India, Turkey, Paraguay, Uruguay, Bangladesh, the Philippines, Panama, Pakistan, and Norway. The trend could gain further momentum in the coming years as Brazil expands its network of trade agreements to cover its exports.<\/p>\n<\/div>\n

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\u201cMany companies already have diversification in their DNA. But revisiting export strategies has become necessary in light of changes in the global environment,\u201d\u00a0Tatiana Prazeres<\/strong>, the ministry\u2019s foreign trade secretary, told\u00a0Valor<\/strong>. \u201cThe global environment, marked by challenges, shifts in trade policy, and geopolitical tensions, has fostered greater pragmatism among both governments and the private sector,\u201d said\u00a0Constanza Negri<\/strong>, international trade and integration manager at Brazil\u2019s National Confederation of Industry.<\/p>\n<\/div>\n

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Government officials argue that companies\u2019 growing search for alternative markets has helped accelerate trade negotiations, including the Mercosur-European Union agreement. Last week, Brazil\u2019s Congress approved two Mercosur trade agreements that are part of this broader diversification strategy: accords with Singapore and the European Free Trade Association (EFTA), whose members are Switzerland, Norway, Iceland, and Liechtenstein. Taken together,\u00a0the agreements increase the share of Brazil\u2019s trade covered by trade deals from 12% to 31%.<\/strong><\/p>\n<\/div>\n

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That figure could increase further.<\/p>\n<\/div>\n

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Mercosur is negotiating a trade agreement with Canada, which has moved from the 10th-largest destination for Brazilian exports in 2023 to the 8th-largest in 2025. According to the ministry, negotiations are also underway with the United Arab Emirates, Indonesia, Lebanon, and Vietnam.<\/p>\n<\/div>\n

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Last week, on the sidelines of the G7 summit,\u00a0President Lula<\/strong>\u00a0discussed the potential launch of Mercosur-Japan trade negotiations with Japanese Prime Minister\u00a0Sanae Takaichi<\/strong>. The start of those talks could be announced at the South American bloc\u2019s summit later this month.<\/p>\n<\/div>\n

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Brazil is also seeking to expand its existing agreements with India and Mexico. Negri highlighted the speed with which Congress approved the agreements with the European Union, Singapore, and EFTA, a departure from Brazil\u2019s traditionally slower approach to trade liberalization. In her view, the debate is no longer about whether trade agreements are necessary, but about which agreements make the most sense for Brazil.<\/p>\n<\/div>\n

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Prazeres argued that the Singapore and EFTA agreements are more important to Brazilian exporters than many observers realize. Although exports to those markets are heavily concentrated in crude oil and fuels, the range of products shipped there is significantly more diversified than aggregate trade figures suggest. Of the roughly 8,000 categories of goods exported by Brazil in 2025, about 2,500 were sold to Singapore, and 2,280 were exported to EFTA countries.<\/p>\n<\/div>\n

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According to Prazeres, those figures indicate substantial room for Brazilian companies\u2014particularly industrial exporters and producers of higher-value-added goods\u2014to expand their presence in those markets. \u201cThere are many opportunities for companies in products that may represent only a small share of Brazil\u2019s exports to a given country, but can make a significant difference for an individual business,\u201d she said. Beyond trade diversification, government studies project meaningful economic gains from the Singapore and EFTA agreements.<\/p>\n<\/div>\n

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Singapore is viewed as a gateway to Southeast Asia, one of the world\u2019s most open and dynamic regions. The ministry estimates that the agreement could increase Brazil\u2019s gross domestic product by R$28 billion, boost investment by R$11 billion, and expand total trade flows by $40 billion by 2040, driven by higher exports and imports. For the EFTA agreement, projections indicate a R$2.69 billion increase in GDP, an additional R$660 million in investment, and a R$3.34 billion rise in Brazilian exports. Both agreements have received strong support from industry groups for their potential to expand trade and investment opportunities.<\/p>\n<\/div>\n

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Negri noted that the EFTA deal is especially significant because it strengthens Brazil\u2019s ties to a market closely integrated with the European Union. She also pointed out progress in areas like investment regulations and government procurement. In contrast, the Singapore agreement is seen as a means to expand Mercosur\u2019s access to Asian markets.<\/p>\n<\/div>\n

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Industry groups, however, advocated stringent rules of origin to prevent trade triangulation, in which products from third countries could enter Mercosur via Singapore. \u201cTrade relationships do not develop on a blank sheet of paper,\u201d said\u00a0Leandro Consentino<\/strong>, a political scientist and professor at business school Insper, emphasizing the political aspect of trade policy. \u201cIt is not solely an economic issue. There is also a significant political element, especially this year when both Brazil and the U.S. are approaching elections.\u201d<\/p>\n

*By\u00a0Giordanna Neves\u00a0and\u00a0Lu Aiko Otta\u00a0\u2014 Bras\u00edlia<\/p>\n

Source: Valor International<\/p>\n

https:\/\/valorinternational.globo.com\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Record exports to 42 countries highlight a growing effort to diversify sales beyond traditional destinations amid global uncertainty       06\/23\/2026\u00a0 The trade war launched by U.S. President\u00a0Donald Trump\u00a0has heightened the urgency for Brazilian companies to find new markets for their products. The results are already evident. 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