{"id":98874,"date":"2026-06-16T14:27:47","date_gmt":"2026-06-16T17:27:47","guid":{"rendered":"https:\/\/murray.adv.br\/?p=98874"},"modified":"2026-06-16T14:27:47","modified_gmt":"2026-06-16T17:27:47","slug":"companies-invest-with-eye-on-future-and-competitiveness","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/companies-invest-with-eye-on-future-and-competitiveness\/","title":{"rendered":"Companies invest with eye on future and competitiveness"},"content":{"rendered":"
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Long-term view and competitive gains shape strategy of leaders honored at the 26th “Executivo de Valor” awards<\/em><\/strong><\/h6>\n<\/div>\n<\/div>\n
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Maintaining a focus on long-term projects and improving competitiveness has become the main strategy adopted by the leaders chosen for the 26th edition of the \u201cExecutivo de Valor\u201d awards as they seek to keep delivering strong results in a more turbulent and uncertain global environment, marked by wars, protectionism, and a retreat from globalization. In Brazil, the picture is even more challenging because of high interest rates and the October elections.<\/p>\n<\/div>\n

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Opening the event, held at the Rosewood hotel in S\u00e3o Paulo, Frederic Kachar, director-general of publishing company Editora Globo and Sistema Globo de R\u00e1dio, said no leader reaches goals alone, without a team aligned with the business. He also highlighted common traits among the winners, such as their ability to adapt to shifts in the business environment, build autonomous and integrated teams, and attract and retain talent.<\/p>\n<\/div>\n

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Kachar also emphasized the importance of shared leadership, with strong teams around the CEO and family members who are a key part of the support network behind successful professional trajectories.<\/p>\n<\/div>\n

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Valor\u2019s editor-in-chief, Maria Fernanda Delmas, highlighted the meticulous work carried out by the jury in selecting the executives who stood out in \u201ca very difficult scenario.\u201d She also stressed the importance of valuing people within companies, citing recommendations from specialists. \u201cThe best leader is not the one who has an answer for everything, but the one who creates an environment where the team can flourish. And more important than hiring individually brilliant professionals is being able to build a team that is adapted to the company\u2019s culture.\u201d<\/p>\n<\/div>\n

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Capital costs<\/strong><\/p>\n<\/div>\n

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The unusual nature of the current geopolitical environment, with simultaneous wars affecting commodity prices and bringing inflation into Brazil, was highlighted by Ita\u00fa Unibanco CEO Milton Maluhy Filho. He noted that this dynamic has prompted a reorganization of investor flows, which ended up benefiting emerging markets, including Brazil. \u201cBut this is a flow that can leave quickly, just as it came in. What matters more is attracting long-term investment that helps Brazil achieve vigorous growth,\u201d said the bank\u2019s chief executive..<\/p>\n<\/div>\n

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In Maluhy\u2019s view, reducing the cost of capital is essential. \u201cThis involves three pillars: interest rates, the institutional environment, and legal certainty. If there are conditions to improve these three points, reforms and transformations in productivity and global competitiveness will also gain strength.\u201d<\/p>\n<\/div>\n

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A forward-looking approach is an important guide. Daniela Manique, Solvay\u2019s CEO for Latin America, said that, at the specialty chemicals company, investment decisions are based on one question: \u201cDoes this project make us more competitive, more sustainable, and less carbon-intensive? If the answer is yes, we move forward,\u201d she said. Manique said the focus on heavy investment in the energy transition remains unchanged.<\/p>\n<\/div>\n

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WEG CEO Alberto Kuba is following a similar path. He said the Brazilian maker of electric motors, automation systems, transformers, and generators has centered its strategy on three megatrends that do not change in the short term: sustainability, energy efficiency, and artificial intelligence. \u201cGiven all the uncertainties, our focus is on reducing vulnerabilities and risks,\u201d he said.<\/p>\n<\/div>\n

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Of WEG\u2019s 68 plants, 48 are abroad, and the company has been seeking to manufacture products closer to customers to reduce problems related to logistics, supplies, and currency fluctuations. In such an unpredictable scenario, Kuba said, the most sensible way to make decisions is to assess whether the investment is aligned with the company\u2019s long-term goals and to analyze risks and their probabilities, as well as opportunities.<\/p>\n<\/div>\n

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Risk management<\/strong><\/p>\n<\/div>\n

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Also looking to a broader horizon, Vale CEO Gustavo Pimenta said instability in the current environment should lead to a world more focused on food, energy, and mineral security. Although conflicts between countries affect the flow of goods and generate inflation, Pimenta said this does not change the mining company\u2019s plans: \u201cOur business is medium- and long-term. If we believe iron ore and copper, for example, have positive prospects, we keep investing.\u201d<\/p>\n<\/div>\n

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Miguel Setas, CEO of infrastructure concessions company Motiva, stressed the importance of analyzing the risks inherent to each business and economic environment. The company has been drawing up scenarios on the impact of the war in Iran on oil prices. \u201cWe prepared for this crisis by entering 2026 with more than 80% of investments contracted; therefore, execution is mostly guaranteed. Our response to this geopolitical shock is risk management and the adoption of measures that mitigate these risks, in particular being able to bring forward as much as possible the contracting of our investments.\u201d For 2027, more than half of investments have already been contracted.<\/p>\n<\/div>\n

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Caution is a valuable asset in volatile scenarios. Pedro Lima, CEO of coffee company Grupo 3cora\u00e7\u00f5es, expressed concern about fiscal leverage at the moment. \u201cWe are conservative, our debt limit is very carefully managed, very well administered,\u201d he said. The company keeps tight control over expenses, and investments are carefully planned to navigate unexpected developments. \u201cWe can have surprises at any moment, because Brazil is like that, so we have to remain cautious at this moment and take care, be resilient and, above all, stay focused on the business.\u201d<\/p>\n<\/div>\n

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Deborah Vieitas, chair of Santander\u2019s board of directors, cited among the key criteria \u201cclarity about risks, which is very important, alignment with the organization\u2019s values and strategy, the long-term impact, and the ability to adapt if the scenario changes.\u201d But she issued a warning against becoming paralyzed by uncertainty. \u201cThe speed and quality of the decision \u2014 or of the response \u2014 make more difference than the search for a perfect solution.\u201d<\/p>\n<\/div>\n

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For the insurance industry, there is a particular feature. \u201cInterestingly, an environment of growing volatility ends up aligning with what we offer. In a more unpredictable world, demand increases for protection, planning, and predictability,\u201d said Paulo Kakinoff, CEO of insurance and financial-services group Porto. Kakinoff said the group continues to expand investments in products, services, technology, and distribution structure, and that the focus is on strengthening the business\u2019s structural capabilities.<\/p>\n<\/div>\n

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Investments remain on track<\/strong><\/p>\n<\/div>\n

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\u201cThe investment bet on the country continues,\u201d said telecom carrier Vivo CEO Christian Gebara, noting that the company invested R$9.2 billion last year. Gebara\u2019s decisions follow the rules of a publicly traded company. \u201cWe have a commitment to the market regarding shareholder remuneration, and that is a basis for decision-making, keeping net income growing. All the decisions we make have a very clear focus on generating revenue from EBITDA, cash generation, ending in free cash flow and profit.\u201d<\/p>\n<\/div>\n

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Beto Carrero World is also maintaining its investment plan, with R$2 billion planned for the coming years. The theme park imports all of its equipment and materials. The concern, more than with the exchange rate, is the tax burden and the Import Tax. \u201cThis could affect us, but not to the point that we would stop making the investments,\u201d said Alexandre Murad, CEO and chair of the board.<\/p>\n<\/div>\n

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In Brazil, another source of uncertainty is this year\u2019s electoral process. For Santander\u2019s Vieitas, focusing on the long term becomes even more important at this point, and companies must be able to compete in any context.<\/p>\n<\/div>\n

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That is what Embraer has been seeking to do. \u201cIt is a global company. We do not expect any impact on our business because of Brazil\u2019s election. On the contrary, our vision is long-term. We have a very well-defined strategic plan, and our focus is to follow that strategy and maintain sustained growth in the coming years,\u201d said CEO Francisco Gomes Neto.<\/p>\n<\/div>\n

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The same recipe has been applied at car-rental and mobility company Localiza. \u201cElections are part of the country\u2019s democratic environment, and it is natural that, during this period, the market pays closer attention to economic and regulatory issues and to investment behavior. Even so, we understand that companies with a long-term vision can move through different cycles while maintaining consistency in execution, financial discipline, and strategic focus,\u201d said Bruno Lasansky, CEO of Localiza&Co.<\/p>\n<\/div>\n

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\u201cThe company continues in the direction that has been defined,\u201d echoed Diego Barreto, CEO of food-delivery platform iFood. However, Barreto noted that legal uncertainty and the lack of economic stability plans to think about the country\u2019s future are the factors that most affect the business. For him, the elections in the second half do not make the scenario more unstable than usual. \u201cThe way the discussion takes place has always been part of Brazil, it is not a problem or a difficulty,\u201d he said.<\/p>\n<\/div>\n

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The \u201cExecutivo de Valor\u201d awards have ArcelorMittal and Welhub as master sponsors; Alelo and Falconi as sponsors; Audi as the official car; 3 Cora\u00e7\u00f5es as the official coffee; and Rosewood, Eletromidia, and Febraban as supporters.<\/p>\n

By\u00a0Valor\u00a0\u2014 S\u00e3o Paulo<\/p>\n

https:\/\/valorinternational.globo.com\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Long-term view and competitive gains shape strategy of leaders honored at the 26th “Executivo de Valor” awards     06\/16\/2026\u00a0 Maintaining a focus on long-term projects and improving competitiveness has become the main strategy adopted by the leaders chosen for the 26th edition of the \u201cExecutivo de Valor\u201d awards as they seek to keep delivering […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[26973],"class_list":["post-98874","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-companies-invest-with-eye-on-future-and-competitiveness"],"yoast_head":"\nCompanies invest with eye on future and competitiveness - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/companies-invest-with-eye-on-future-and-competitiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies invest with eye on future and competitiveness - 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