{"id":98063,"date":"2026-04-01T19:54:20","date_gmt":"2026-04-01T22:54:20","guid":{"rendered":"https:\/\/murray.adv.br\/?p=98063"},"modified":"2026-04-01T19:54:20","modified_gmt":"2026-04-01T22:54:20","slug":"jbs-opens-superprotein-rd-hub-in-southern-brazil","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/jbs-opens-superprotein-rd-hub-in-southern-brazil\/","title":{"rendered":"JBS opens \u2018superprotein\u2019 R&D hub in southern Brazil"},"content":{"rendered":"
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JBS Biotech unit in Florian\u00f3polis receives $37m investment<\/strong><\/em><\/h6>\n<\/div>\n<\/div>\n
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JBS<\/strong> is set to inaugurate a research center in Florian\u00f3polis focused on the development of cultivated protein. Named JBS Biotech, the facility has been designed to operate across the full value chain\u2014from early-stage research to industrial scale\u2014in the market for lab-built protein supplements derived from cells similar to animal muscle tissue.<\/p>\n<\/div>\n

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The multinational\u2019s biotechnology arm aims to advance research and development to produce \u201csuperproteins\u201d with tailored characteristics. According to CEO Gilberto Tomazoni, \u201cit is not meat, but cultivated protein.\u201d<\/p>\n<\/div>\n

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Lab-produced biotechnology will serve as a food supplement ingredient to be used in shakes, cereal bars, and JBS products. Tomazoni added that the goal of JBS Biotech is to accelerate proof-of-concept work and pave the way for future industrial-scale applications.<\/p>\n<\/div>\n

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The new complex includes more than 20 laboratories spread across 4,000 square meters at the Sapiens Parque innovation center. Chemical engineer Fernanda Berti, who holds a postdoctoral degree from the European Institute of Excellence in Tissue Engineering and Regenerative Medicine, will lead the division.<\/p>\n<\/div>\n

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Four years ago, JBS announced a $100 million investment to enter the cultivated protein segment. The outlay included the construction of the biotechnology center in Florian\u00f3polis, which received $37 million, and, in Spain, the first cultivated protein plant of BioTech Foods, in which the multinational is the majority shareholder.<\/p>\n<\/div>\n

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Berti said the research center in Santa Catarina\u2019s capital focuses on developing technology rather than finished products\u2014namely functional proteins and bioactive ingredients that complement JBS\u2019s existing portfolio. \u201cWe are entering a new frontier, where it is possible to understand the potential of protein-based foods at the molecular level and develop solutions with tailored nutritional and functional characteristics for different consumer needs,\u201d she said.<\/p>\n<\/div>\n

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The global protein supplements market is estimated to have generated $30 billion in 2025 and is expected to reach $63 billion by 2033, growing at an average annual rate of 10.3% between 2026 and 2033, according to U.S. market research firm Grand View Research. The consultancy said rising awareness of health and wellness is driving the segment.<\/p>\n<\/div>\n

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Tomazoni said consumer behavior is increasingly focused on longevity and quality of life. \u201cNow we have the [weight-loss] injections, a medical technology that has been changing consumer behavior. This is a group seeking advanced precision nutrition,\u201d he said.<\/p>\n

*By Marcos Fantin, Globo Rural\u00a0\u2014 S\u00e3o Paulo<\/p>\n

Source:Valor International<\/address>\n
https:\/\/valorinternational.globo.com\/<\/address>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

JBS Biotech unit in Florian\u00f3polis receives $37m investment     04\/01\/2026\u00a0 JBS is set to inaugurate a research center in Florian\u00f3polis focused on the development of cultivated protein. Named JBS Biotech, the facility has been designed to operate across the full value chain\u2014from early-stage research to industrial scale\u2014in the market for lab-built protein supplements derived […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[26838],"class_list":["post-98063","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-jbs-opens-superprotein-rd-hub-in-southern-brazil"],"yoast_head":"\nJBS opens \u2018superprotein\u2019 R&D hub in southern Brazil - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/jbs-opens-superprotein-rd-hub-in-southern-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JBS opens \u2018superprotein\u2019 R&D hub in southern Brazil - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"JBS Biotech unit in Florian\u00f3polis receives $37m investment     04\/01\/2026\u00a0 JBS is set to inaugurate a research center in Florian\u00f3polis focused on the development of cultivated protein. 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