{"id":95260,"date":"2025-08-05T11:04:10","date_gmt":"2025-08-05T14:04:10","guid":{"rendered":"https:\/\/murray.adv.br\/?p=95260"},"modified":"2025-08-05T11:04:10","modified_gmt":"2025-08-05T14:04:10","slug":"with-u-s-tariffs-rising-french-chamber-urges-to-back-eu-mercosur-deal","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/with-u-s-tariffs-rising-french-chamber-urges-to-back-eu-mercosur-deal\/","title":{"rendered":"With U.S. tariffs rising, French chamber urges to back EU-Mercosur deal"},"content":{"rendered":"
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French-Brazilian chamber says delay risks lost opportunities as global alliances shift<\/strong><\/em><\/h6>\n<\/div>\n<\/div>\n
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08\/05\/2025\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The U.S. decision to impose broad tariffs on global imports underscores the urgency for Brazil to strengthen its trade relations\u2014starting with ratifying the long-pending European Union\u2013Mercosur agreement, said Thierry Besse, president of the France-Brazil Chamber of Commerce in S\u00e3o Paulo (CCIFB-SP).<\/p>\n<\/div>\n

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\u201cEverything happening now only reinforces the urgent need to deepen economic integration between the European Union and Mercosur,\u201d said Mr. Besse, a French-Brazilian who also serves as institutional director of Vinci Concessions, an airport and highway operator. The interview took place on July 30, just minutes after U.S. President Donald Trump signed a decree imposing 50% tariffs on Brazilian products and three days after the U.S. and EU reached a separate trade deal that set tariffs at 15% for most European exports.<\/p>\n<\/div>\n

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\u201cWe urgently need to advance integration between these blocs\u2014and especially, in our case, between France and Brazil\u2014because there is predictability, trust, long-term vision, and partnership here,\u201d Mr. Besse said.<\/p>\n<\/div>\n

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A longtime advocate of the EU-Mercosur deal, Mr. Besse emphasized that the agreement would benefit both regions, particularly France\u2013Brazil trade. \u201cWe hope for swift ratification, because time is passing and the need for this agreement is increasingly clear.\u201d<\/p>\n<\/div>\n

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The S\u00e3o Paulo regional office is one of four in Brazil under the France-Brazil Chamber of Commerce, and it represents more than 70% of the chamber\u2019s 500 member companies. According to Mr. Besse, a strong majority supports the EU-Mercosur deal.<\/p>\n<\/div>\n

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The agreement would create a market of over 750 million consumers\u2014about 10% of the global population\u2014and a combined GDP of around $22 trillion, or roughly 20% of global GDP.<\/p>\n<\/div>\n

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However, France remains the biggest obstacle to ratification. That stance may shift, Mr. Besse noted, as French President Emmanuel Macron and other European leaders grow increasingly frustrated with the recent EU-U.S. trade pact.<\/p>\n<\/div>\n

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\u201cThe world seems increasingly volatile and irrational. In this challenging environment for businesses, it\u2019s clear that long-term partnerships and trusted relationships matter more than ever. The Chamber, which just celebrated its 125th anniversary, is a living testament to the strength of the France\u2013Brazil relationship,\u201d said Mr. Besse, without directly commenting on the U.S. decision.<\/p>\n<\/div>\n

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\u201cFrench investment in Brazil and bilateral trade have evolved largely independent of political cycles. French companies invest in Brazil with a long-term outlook, which is very healthy for economic relations between our countries.\u201d<\/p>\n<\/div>\n

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According to Mr. Besse, signs point to continued growth in the relationship. Despite Brazil\u2019s economic volatility, French companies and investors have maintained their presence. Chamber data shows that 1,300 French subsidiaries currently operate in Brazil, employing over 500,000 people and generating more than \u20ac61 billion in revenue in 2024 (approximately R$390 billion).<\/p>\n<\/div>\n

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\u201cThat\u2019s double Vale\u2019s 2024 revenue,\u201d he said, referencing the Brazilian mining giant\u2019s R$206 billion net revenue, \u201cand almost the size of Petrobras\u2019s,\u201d which posted R$490.8 billion the same year. \u201cIt\u2019s a very significant volume.\u201d<\/p>\n<\/div>\n

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Mr. Besse described the current phase of bilateral economic relations as highly positive, with Brazil becoming a \u201cprivileged destination\u201d for French investment. \u201cFrance is not focused on just one sector. French companies are present across the economy\u2014from aerospace and defense to retail, infrastructure, energy, and luxury goods.\u201d<\/p>\n<\/div>\n

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According to Brazil\u2019s central bank, France was the country\u2019s third-largest foreign investor in 2023, with a stock of $66.3 billion\u2014just behind Spain ($66.7 billion) and the United States ($272.8 billion). The Chamber added that Brazil is the second-largest emerging market for French investment, trailing only China.<\/p>\n<\/div>\n

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Among the sectors where French investment is strongest, Mr. Besse highlighted energy transition. French companies have been building and financing solar plants\u2014particularly in northeastern Brazil, but not exclusively\u2014and are also active in wind energy.<\/p>\n<\/div>\n

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Despite the already strong French presence, Mr. Besse sees room for growth\u2014especially in trade. In 2024, trade between the two countries totaled $9.1 billion, which the Chamber still considers \u201cmodest.\u201d President Lula has even called the figure \u201ca shame,\u201d given the size of both economies.<\/p>\n<\/div>\n

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According to Mr. Besse, the EU-Mercosur deal could help unlock this potential\u2014particularly for small and medium-sized enterprises (SMEs), which face the biggest barriers to entering foreign markets. \u201cThere is still great potential for increased exports by French companies to Brazil\u2014and vice versa.\u201d<\/p>\n<\/div>\n

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Initially, he noted, the deal would facilitate exports by industrial-sector SMEs, thanks to the gradual reduction of tariffs between the blocs. Over time, it could lead to local investments and new production facilities, which would \u201cgenerate jobs and income.\u201d<\/p>\n

*By\u00a0Michael Esquer\u00a0\u00a0\u2014 S\u00e3o Paulo<\/p>\n

Source: Valor International<\/p>\n

https:\/\/valorinternational.globo.com\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

French-Brazilian chamber says delay risks lost opportunities as global alliances shift       08\/05\/2025\u00a0 The U.S. decision to impose broad tariffs on global imports underscores the urgency for Brazil to strengthen its trade relations\u2014starting with ratifying the long-pending European Union\u2013Mercosur agreement, said Thierry Besse, president of the France-Brazil Chamber of Commerce in S\u00e3o Paulo […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[26315,26314],"class_list":["post-95260","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-french-chamber-urges-to-back-eu-mercosur-deal","tag-with-u-s-tariffs-rising"],"yoast_head":"\nWith U.S. tariffs rising, French chamber urges to back EU-Mercosur deal - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/with-u-s-tariffs-rising-french-chamber-urges-to-back-eu-mercosur-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With U.S. tariffs rising, French chamber urges to back EU-Mercosur deal - 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