{"id":94060,"date":"2025-05-05T16:07:07","date_gmt":"2025-05-05T19:07:07","guid":{"rendered":"https:\/\/murray.adv.br\/?p=94060"},"modified":"2025-05-05T16:07:28","modified_gmt":"2025-05-05T19:07:28","slug":"brazilian-agribusiness-missions-head-to-china-to-expand-market-presence","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/brazilian-agribusiness-missions-head-to-china-to-expand-market-presence\/","title":{"rendered":"Brazilian agribusiness missions head to China to expand market presence"},"content":{"rendered":"
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Visits take place amid tariff war between Beijing and Washington<\/strong><\/em><\/h6>\n<\/div>\n<\/div>\n
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05\/05\/2025<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Amid the ongoing tariff war between the United States and China, Brazil is sending its largest-ever delegation of agribusiness executives to the Asian country this week. About 150 representatives from various segments of Brazilian agriculture will travel to China for a series of meetings focused on market access, export expansion, and sanitary and tariff-related issues.<\/p>\n<\/section>\n

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China is already the largest buyer of Brazilian soybeans and meat. Now, other segments of the agribusiness sector are looking to increase their footprint in the country, capitalizing on the momentum generated by trade tensions between Beijing and Washington. At least nine sectors will be represented in the delegation: beef, poultry and pork, corn, corn ethanol and DDG, fruit, coffee, cotton, citrus, and biotechnology. In 2024, Brazilian exports to China neared $50 billion.<\/p>\n<\/div>\n

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The agenda includes business events organized by national trade associations with Chinese importers, missions to inland provinces to attract new buyers and study consumer behavior, and even the inauguration of a joint office in Beijing for Brazilian exporters of poultry, pork, and beef.<\/p>\n<\/div>\n

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President Lula is also scheduled to visit China on May 12\u201313 to attend the China-CELAC Forum, and is expected to hold a bilateral meeting with Chinese President Xi Jinping. Agriculture Minister Carlos F\u00e1varo and Silvia Massruh\u00e1, head of the Brazilian Agricultural Research Corporation (Embrapa), will also be part of the official entourage.<\/p>\n<\/div>\n

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The scale of the Brazilian delegation is the result of several converging factors. Some organizations had scheduled their visits in advance, while others joined the initiative after the government confirmed President Lula\u2019s trip, viewing the escalating tariffs between the U.S. and China as a strategic opening. Some executives had already planned to attend Sial China, the country\u2019s largest food trade fair, taking place in Shanghai from May 19 to 21.<\/p>\n<\/div>\n

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Both public and private stakeholders view this moment as a timely opportunity to strengthen ties with China and increase Brazil\u2019s commercial presence there. \u201cThe massive presence of agribusiness leaders in China symbolizes this window of opportunity,\u201d said Luis Rua, secretary of trade and international relations at the Ministry of Agriculture.<\/p>\n<\/div>\n

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\u201cIt\u2019s now clear that the reciprocal tariffs make U.S. products unviable in the Chinese market. Brazilian sectors see this as the right time to deepen relations and seize the chance to introduce new products,\u201d Mr. Rua told\u00a0Valor<\/strong>. \u201cThe trade war gives a boost to sectors that may not have been as well organized to operate in China. It\u2019s important for Brazil to show that we\u2019re a partner ready to engage when needed.\u201d<\/p>\n<\/div>\n

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The Brazilian Beef Exporters Association (ABIEC) and the Brazilian Animal Protein Association (ABPA) will open a permanent office in Beijing to solidify their presence. Beef producers aim to boost sales in inland Chinese cities, while poultry and pork processors are eyeing opportunities left by the U.S. absence.<\/p>\n<\/div>\n

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In the fruit segment, the focus is on unlocking exports of melons and grapes, which are already authorized but have yet to gain significant market traction. The Brazilian Association of Fruit Producers and Exporters (Abrafrutas) is sending a 42-person delegation to better understand local preferences and market dynamics to negotiate more effectively with Chinese buyers.<\/p>\n<\/div>\n

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\u201cProperly positioning our product is essential to maintaining a long-term trade relationship. We\u2019re fully capable of competing if we understand their needs and respond accordingly,\u201d said Jorge de Souza, technical manager at Abrafrutas.<\/p>\n<\/div>\n

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Though the mission was planned before Donald Trump returned to the White House, his renewed conflict with Beijing has become a \u201cnew factor\u201d for Brazilian businesses. The U.S. is currently China\u2019s top supplier of grapes, and Brazilian exporters are hoping to tap into the market during China\u2019s winter months, from December to May, when local production is limited.<\/p>\n<\/div>\n

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The coffee segment is also optimistic. Brazilian producers believe Chinese buyers are willing to pay a premium for Brazilian beans. M\u00e1rcio Ferreira, president of the Brazilian Coffee Exporters Council (CeCaf\u00e9), will be in China for meetings with government officials and participation in trade fairs. \u201cThere will be many initiatives to strengthen ties and expand coffee trade,\u201d he told\u00a0Valor.<\/p>\n

*By\u00a0Rafael Walendorff, Isadora Camargo\u00a0and\u00a0Cleyton Vilarino, Globo Rural\u00a0\u2014 Bras\u00edlia and S\u00e3o Paulo<\/p>\n

Source: Valor International<\/p>\n

https:\/\/valorinternational.globo.com\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Visits take place amid tariff war between Beijing and Washington       05\/05\/2025 Amid the ongoing tariff war between the United States and China, Brazil is sending its largest-ever delegation of agribusiness executives to the Asian country this week. 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