{"id":93620,"date":"2025-04-04T17:40:47","date_gmt":"2025-04-04T20:40:47","guid":{"rendered":"https:\/\/murray.adv.br\/?p=93620"},"modified":"2025-04-04T17:40:49","modified_gmt":"2025-04-04T20:40:49","slug":"minister-says-lulas-low-approval-is-shared-cabinet-burden","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/minister-says-lulas-low-approval-is-shared-cabinet-burden\/","title":{"rendered":"Minister says Lula\u2019s low approval is shared cabinet burden"},"content":{"rendered":"\n
After pushback on poor poll numbers, communications minister defends strategy and insists all ministers must take responsibility<\/em><\/h6>\n\n\n\n

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04\/04\/2025 <\/p>\n\n\n\n

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Brazil\u2019s minister of Social Communication, Sid\u00f4nio Palmeira<\/strong>, said on Thursday that all cabinet ministers bear responsibility for President Lula\u2019s low approval ratings, as indicated by recent opinion polls<\/a>.<\/p>\n\n\n\n

He was asked about the matter following an event organized by the communications ministry (Secom) to promote the government\u2019s achievements. Mr. Palmeira showed frustration with journalists, who focused more on the president\u2019s declining approval rates than on the event itself.<\/p>\n\n\n\n

\u201cI find it a bit amusing\u2014we just held an event here, which is an important moment to talk about the government\u2019s accomplishments. I think we should focus on that, and yet you\u2019re all asking about polls. We can talk about the polls,\u201d he said. \u201cI\u2019m not trying to wash my hands of the issue\u2014at all. I believe approval rating is a shared responsibility among all ministers and areas: political, administrative, communication\u2014everyone.\u201d<\/p>\n\n\n\n

Mr. Palmeira was appointed after President Lula publicly expressed dissatisfaction with his predecessor, Congressman Paulo Pimenta. Many had blamed the government\u2019s weak approval ratings on communication failures, a point Mr. Lula made at a party event in December when he criticized the administration\u2019s messaging.<\/p>\n\n\n\n

A political strategist behind Mr. Lula\u2019s 2022 campaign, Mr. Palmeira introduced changes to Secom\u2019s team and the tone used on social media. It was also his idea for Mr. Lula to read from a prepared speech during Thursday\u2019s event\u2014departing from the president\u2019s usual improvisational style.<\/p>\n\n\n\n

Still, despite the shake-up in the communications office, President Lula\u2019s approval ratings have continued to plummet in every major poll in recent months.<\/p>\n\n\n\n

\u201cMy job isn\u2019t to debate the president\u2019s or the government\u2019s approval ratings. My job is to inform the public about government initiatives and how they can benefit from them,\u201d Mr. Palmeira said. \u201cIf the public is well informed, then I believe I\u2019ve done my job. Whether they approve or disapprove of the government\u2014that\u2019s not for us to define.\u201d<\/p>\n\n\n\n

Mr. Palmeira also pushed back against claims that Thursday\u2019s event\u2014which showcased the administration\u2019s achievements over the past two years\u2014was a campaign-style move.<\/p>\n\n\n\n

\u201cThat\u2019s a mistaken interpretation. The event\u2019s main purpose was to communicate what the government has done,\u201d he said. \u201cAs a minister, I\u2019m not thinking about political campaigns. I\u2019m thinking about government actions.\u201d<\/p>\n\n\n\n

The latest poll, released Wednesday by Genial\/Quaest, showed a seven-point rise in disapproval of the Lula administration since January, reaching 56%\u2014the highest level recorded by the institute since it began tracking Mr. Lula\u2019s performance in April 2023. Approval ratings dropped to 41% from 47%.<\/p>\n\n\n\n

The sharp decline surprised officials at the presidential palace, who had seen signs of stabilization in recent internal tracking polls commissioned by Secom.<\/p>\n\n\n\n

Despite that, sources in the administration remain optimistic about a rebound in President Lula\u2019s popularity. The Planalto Palace is betting that recent changes at Secom, improved communication of government programs, and initiatives such as the Public Security constitutional amendment and a proposal to exempt Brazilians earning up to R$5,000 from income tax will help reverse the negative trend.<\/p>\n\n\n\n

Officials also believe that many Brazilians are unaware of government initiatives and are therefore not taking advantage of them. Thursday\u2019s event, which drew around 3,000 people to the Ulysses Guimar\u00e3es Convention Center auditorium, was part of an effort to close that gap.<\/p>\n\n\n\n

Privately, and despite the poor poll numbers, presidential aides still see Mr. Lula as the front-runner for reelection in 2026. They argue that dissatisfaction in some regions\u2014such as the Northeast\u2014and among certain voter groups reflects \u201cvery high expectations\u201d placed on the president. In the words of one government insider, \u201cyou don\u2019t fall out of love overnight.\u201d<\/p>\n\n\n\n

That belief was reinforced on Thursday when new data showed President Lula would still win the election in every simulated matchup.<\/p>\n\n\n\n

*By\u00a0Fabio Murakawa,\u00a0Estev\u00e3o Taiar\u00a0and\u00a0Ruan Amorim\u00a0\u2014 Bras\u00edlia<\/strong><\/p>\n\n\n\n

Source: Valor International<\/p>\n\n\n\n

\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

After pushback on poor poll numbers, communications minister defends strategy and insists all ministers must take responsibility 04\/04\/2025 Brazil\u2019s minister of Social Communication, Sid\u00f4nio Palmeira, said on Thursday that all cabinet ministers bear responsibility for President Lula\u2019s low approval ratings, as indicated by recent opinion polls. 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