{"id":92668,"date":"2025-01-24T22:38:08","date_gmt":"2025-01-25T01:38:08","guid":{"rendered":"https:\/\/murray.adv.br\/?p=92668"},"modified":"2025-01-24T22:38:10","modified_gmt":"2025-01-25T01:38:10","slug":"brazilian-companies-among-the-most-critical-of-workforce-quality","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/brazilian-companies-among-the-most-critical-of-workforce-quality\/","title":{"rendered":"Brazilian companies among the most critical of workforce quality"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><strong><em>Brazil ranks seventh in global study on private sector\u2019s struggle to find skilled professionals<\/em><\/strong><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>01\/24\/2025<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Brazilian companies are among those most vocal globally about struggling to find skilled professionals. This sentiment is echoed by 81% of businesses, placing Brazil seventh among 42 countries and territories participating this year in the Talent Shortage survey, conducted by ManpowerGroup, a workforce solutions organization, and reviewed exclusively by Valor.<\/p>\n\n\n\n<p>Germany (86%), Israel (85%), and Portugal (84%) top the ranking. The global average is 74%.<\/p>\n\n\n\n<p>According to Wilma Dal Col, Chief Human Resources Officer at ManpowerGroup, multiple factors contribute to the high level of complaints from Brazilian companies regarding the workforce. She explains that the job market is undergoing \u201cexponential\u201d technological advancement, which affects the perception of the requirements for tasks and learning.<\/p>\n\n\n\n<p>\u201cThe academic world does not keep pace with the job market, which is intensely experiencing digital evolution and transformation,\u201d she said.<\/p>\n\n\n\n<p>Ms. Dal Col identifies talent shortage as one of the biggest challenges faced by employers in Brazil and worldwide. \u201cRapid digital transformation, demographic changes, globalization, and the increasing complexity of organizational demands make it even more challenging to find the ideal professional for a specific role,\u201d she noted.<\/p>\n\n\n\n<p>For the past three years, Brazil has maintained a steady position in this survey. Ms. Dal Col sees it as a negative sign, indicating that the country fails to provide continuous professional qualification.<\/p>\n\n\n\n<p>\u201cCompanies need to be more sensitive and recognize that they have talented internal personnel. Rather than searching the market, they should invest in their employees,\u201d she suggests. \u201cReady-made individuals aren\u2019t always available, as humans aren\u2019t born ready. Therefore, there\u2019s a need for continuous effort in qualification.\u201d<\/p>\n\n\n\n<p>Additionally, Ms. Dal Col noted that, for the first time in history, four generations can work together within the same institution. This scenario is challenging as it requires understanding the specificities and ambitions of each life stage, she added.<\/p>\n\n\n\n<p>\u201cThe younger generation needs to develop more \u2018soft skills,\u2019 for example, while the more mature individuals should focus on skills and training to handle technology more proficiently,\u201d she explained. \u201cYoung people often switch jobs quickly, seeking a sense of purpose. Perhaps organizations aren\u2019t yet speaking their language to retain and attract talent.\u201d<\/p>\n\n\n\n<p>The sectors most affected by employability issues in Brazil include transportation, logistics, and automotive (91%), finance and real estate (86%), energy and utilities (85%), and information technology (84%).<\/p>\n\n\n\n<p>The transportation and logistics sector tops the Brazilian list driven by the significant increase in e-commerce since the pandemic, which has created a demand for professionals in this field, the specialist noted. There\u2019s a need for professionals across various levels and requirements.<\/p>\n\n\n\n<p>\u201cEveryone from drivers and stock clerks to high-tech app managers is needed. In other words, a huge variety,\u201d she said.<\/p>\n\n\n\n<p>The survey also examined the talent shortage across different Brazilian states. S\u00e3o Paulo\u2019s capital shows the highest rate, with 88% of employers reporting difficulties in finding professionals with the necessary skills. In the S\u00e3o Paulo state, excluding the capital, the rate is 84%. The list continues with Minas Gerais (83%), Paran\u00e1 (75%), and Rio de Janeiro (74%).<\/p>\n\n\n\n<p>To tackle and possibly resolve this challenge, organizations are rethinking their strategies for attracting, retaining, and developing talent. According to the survey, key initiatives adopted in Brazil include upskilling and reskilling employees (40%); seeking new talent pools (26%); offering location flexibility, such as hybrid or remote work (24%); and flexible working hours (20%). These are followed by salary adjustments for greater competitiveness (19%), paid job ads (17%), outsourcing roles (17%), and adopting Recruitment Process Outsourcing (RPO) (16%).<\/p>\n\n\n\n<p>According to Ms. Dal Col, soft skills, such as adaptability and problem-solving, are increasingly valued by employers. She added that recruiting difficulties directly impact productivity and limit organizations\u2019 innovation and competitiveness in a constantly changing landscape.<\/p>\n\n\n\n<p>*By\u00a0Alex Jorge Braga\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brazil ranks seventh in global study on private sector\u2019s struggle to find skilled professionals 01\/24\/2025 Brazilian companies are among those most vocal globally about struggling to find skilled professionals. This sentiment is echoed by 81% of businesses, placing Brazil seventh among 42 countries and territories participating this year in the Talent Shortage survey, conducted by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[12166,25815],"class_list":["post-92668","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-brazilian-companies","tag-critical-of-workforce-quality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian companies among the most critical of workforce quality - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/brazilian-companies-among-the-most-critical-of-workforce-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian companies among the most critical of workforce quality - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Brazil ranks seventh in global study on private sector\u2019s struggle to find skilled professionals 01\/24\/2025 Brazilian companies are among those most vocal globally about struggling to find skilled professionals. 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