{"id":91828,"date":"2024-11-13T12:39:18","date_gmt":"2024-11-13T15:39:18","guid":{"rendered":"https:\/\/murray.adv.br\/?p=91828"},"modified":"2024-11-13T12:39:20","modified_gmt":"2024-11-13T15:39:20","slug":"how-ai-will-shape-the-future-of-companies-and-individuals","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/how-ai-will-shape-the-future-of-companies-and-individuals\/","title":{"rendered":"How AI will shape the future of companies and individuals"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em><strong>The second day of the Web Summit in Lisbon featured a debate on the role of artificial intelligence in society<\/strong><\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>11\/13\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>The opportunities, challenges, and especially the risks of artificial intelligence (AI) dominated discussions on the second day of the Web Summit in Lisbon, one of the world\u2019s largest technology conferences. Beyond the giants responsible for the necessary infrastructure for applications, such as chip manufacturers, other businesses are now seeing AI as a means to enhance user interaction and rethink purchasing processes.<\/p>\n\n\n\n<p>Brazilian Cristiano Amon, CEO of chip maker Qualcomm, believes AI will significantly impact how users interact with their mobile devices.<\/p>\n\n\n\n<p>Qualcomm is banking on AI being closer to the user, operating on their devices, and less dependent on large data centers. \u201cThere\u2019s a lot of investment going into data centers. What we are doing is changing that by bringing AI to where humans are. It costs differently when you run AI on your own device,\u201d he said.<\/p>\n\n\n\n<p>According to Mr. Amon, generative AI\u2014using AI to create new content such as text and images\u2014is the future of applications. \u201cGenerative AI will be the new user interface,\u201d he stated. Mr. Amon used future banking applications as examples, where users will no longer have to follow steps to check their balance. They will simply ask AI, which will provide the information. \u201cThe apps we have today, their development will shift to an AI-first experience,\u201d he added.<\/p>\n\n\n\n<p>The changes brought about by AI are also on Alibaba\u2019s radar, the retail giant that launched an AI tool to improve corporate procurement experiences. The platform is called Accio. Kuo Zhang, president of Alibaba.com, believes that AI tools can go beyond the well-known chatbots (software that responds to inquiries) and help redefine global commerce as we know it today.<\/p>\n\n\n\n<p>\u201cToday, it takes about 28 steps to find an item and complete a transaction. In this process, we have dozens of user experience barriers. AI is a technology to address these issues,\u201d he explained. With Accio, a company can upload a spreadsheet with purchase items, and the AI will search for them.<\/p>\n\n\n\n<p>Alibaba aims to ride the wave created by ChatGPT\u2014the world\u2019s most famous chatbot, developed by OpenAI\u2014and boost sales. According to Alibaba\u2019s data, initial surveys showed that the purchasing intent of companies using the new tool is 40% higher than traditional search engines. The platform uses data from over 50 million companies connected to the Asian giant.<\/p>\n\n\n\n<p>Despite all efforts to understand AI\u2019s role in the future, it remains unclear. \u201cMost of the time when we try to predict the future, we are wrong,\u201d said Thomas Wolf, co-founder and chief scientist of the collaborative platform Hugging Face.<\/p>\n\n\n\n<p>Mr. Wolf mentioned that projections about AI often lead discussions into the realm of utopia. \u201cWe need to imagine how AI will integrate into society, and I think it will be much like the internet. It will be everywhere,\u201d he noted.<\/p>\n\n\n\n<p>There are signs that the world will see a significant leap in robotics by 2025, Mr. Wolf suggested. \u201cThe big question is what task humans will perform in the future,\u201d he pondered, posing a challenge to Max Tegmark, president of the Future of Life Institute, a nonprofit focused on studying technology\u2019s impact on society.<\/p>\n\n\n\n<p>Mr. Tegmark gave an extensive response: \u201cI think asking what humans can do better than machines is not the right question. Our brain is a biological computer. There\u2019s nothing we can do now that machines couldn\u2019t do better if we want them to. But we are the ones building this future. Why would we force ourselves to compete with machines? It doesn\u2019t make sense. We call ourselves Homo Sapiens because of our intelligence. Maybe there\u2019s something more valuable in us than that. I don\u2019t think everything should be handed over to machines in the future.\u201d<\/p>\n\n\n\n<p>Hamilton Mann, vice president of the digital branch at Thales, a French defense company, said the doubts surrounding AI in society are natural. \u201cThis is new for us too. We are also learning, just as AI is evolving in society,\u201d he said. Within Thales, Mr. Mann explained, technological development and the use of AI center on the human. \u201cIt\u2019s about creating a system that will equip humans, who will be responsible for making decisions,\u201d Mr. Mann concluded.<\/p>\n\n\n\n<p><em>The reporter\u2019s travel costs were covered by the Web Summit.<\/em><\/p>\n\n\n\n<p>*By Cristian Favaro \u2014 Lisbon<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The second day of the Web Summit in Lisbon featured a debate on the role of artificial intelligence in society 11\/13\/2024 The opportunities, challenges, and especially the risks of artificial intelligence (AI) dominated discussions on the second day of the Web Summit in Lisbon, one of the world\u2019s largest technology conferences. Beyond the giants responsible [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[25629,25630],"class_list":["post-91828","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-how-ai-will-shape-the-future-of-companies-and-individuals","tag-role-of-artificial-intelligence-in-society"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI will shape the future of companies and individuals - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/how-ai-will-shape-the-future-of-companies-and-individuals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI will shape the future of companies and individuals - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"The second day of the Web Summit in Lisbon featured a debate on the role of artificial intelligence in society 11\/13\/2024 The opportunities, challenges, and especially the risks of artificial intelligence (AI) dominated discussions on the second day of the Web Summit in Lisbon, one of the world\u2019s largest technology conferences. 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