{"id":91756,"date":"2024-11-08T12:29:08","date_gmt":"2024-11-08T15:29:08","guid":{"rendered":"https:\/\/murray.adv.br\/?p=91756"},"modified":"2024-11-08T12:29:10","modified_gmt":"2024-11-08T15:29:10","slug":"vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/","title":{"rendered":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em><strong>Blockbuster deal valued at R$2bn; plan aims to double restaurant locations<\/strong><\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>11\/08\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Vinci Partners has finalized the purchase of a controlling stake in Bloomin\u2019 Brands\u2019 Brazilian operations. Through its fourth private equity fund, Vinci will hold 67% ownership, while the U.S. company will retain a 33% share.<\/p>\n\n\n\n<p>Bloomin\u2019 Brands currently operates nearly 200 restaurants in Brazil under three brands: 174 Outback locations, 17 Abbraccio units, and two Aussie restaurants. The transaction valued Bloomin\u2019 Brands Brazil at R$2.06 billion, including both equity and debt (enterprise value)\u2014representing a 6.5x multiple on 12-month EBITDA. Bloomin\u2019 retains a put option on the remaining stake for 2028.<\/p>\n\n\n\n<p>The deal was sealed Wednesday night in New York, celebrated with Outback\u2019s iconic frosty beer mugs by Carlos Eduardo Martins, co-head of private equity at Vinci, and Pierre Berenstein, Bloomin\u2019s executive vice president of global customer strategy and former CEO of the Brazilian operation.<\/p>\n\n\n\n<p>\u201cOutback is an iconic brand with a unique value proposition rarely found in other businesses in Brazil,\u201d Mr. Martins told Pipeline.<\/p>\n\n\n\n<p>Vinci brings a strong track record in the food sector, previously serving as a major investor in Burger King Brazil, where it helped expand the chain from 100 to over 900 locations. Vinci\u2019s strategy with Domino\u2019s was to double digital sales, while for Camarada Camar\u00e3o, it expanded from a regional presence in Northeast Brazil to a national footprint. \u201cWe\u2019ve already shortened the learning curve,\u201d Mr. Martins noted.<\/p>\n\n\n\n<p>The Brazilian operation, launched in the 1990s, is profitable and continues to grow, with 18 new units opening last year. The ownership structure has varied over time, from master franchise agreements to joint ventures and local ownership. The Vinci deal is primarily a secondary transaction, providing funds to Bloomin\u2019 in the U.S. for debt reduction, along with a primary tranche to support expansion in Brazil.<\/p>\n\n\n\n<p>\u201cWe are aligned with Vinci on the company\u2019s future and remain committed to the Brazilian operation, which is why we are staying on as shareholders,\u201d Mr. Berenstein told Pipeline. He pointed out that dining out accounts for nearly 70% of U.S. food spending, compared to only 33% in Brazil\u2014suggesting significant growth potential.<\/p>\n\n\n\n<p>The plan is to double the Outback chain, Bloomin\u2019s flagship brand, while also expanding the other two to establish them further. \u201cOutback is a category leader with high demand, and we\u2019re careful with our expansion, ensuring a reliable supply chain for every item, like our signature onion,\u201d said Mr. Berenstein.<\/p>\n\n\n\n<p>Interestingly, most of the onions are imported from Chile and Spain, with 10% sourced from a Brazilian producer in S\u00e3o Paulo who spent over 20 years perfecting the variety for Outback. Similar supply trials are underway in other regions of Brazil.<\/p>\n\n\n\n<p>Vinci plans to maintain the current management led by Mauro Guardabassi. \u201cThis venture stands on three pillars: Vinci, Bloomin\u2019, and the existing management, which has done a fantastic job, and we\u2019ll work closely with them,\u201d said Mr. Martins.<\/p>\n\n\n\n<p>Vinci outpaced Advent in the final stretch of negotiations. This marks the third investment for Vinci\u2019s VCP IV fund, which is expected to include at least eight assets.<\/p>\n\n\n\n<p>Vinci was advised by Ita\u00fa BBA and the law firm Tauil &amp; Chequer Meyer Brown, while Bloomin\u2019 received advisory services from Bank of America and Lefosse.<\/p>\n\n\n\n<p>*By Maria Lu\u00edza Filgueiras, Pipeline \u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Blockbuster deal valued at R$2bn; plan aims to double restaurant locations 11\/08\/2024 Vinci Partners has finalized the purchase of a controlling stake in Bloomin\u2019 Brands\u2019 Brazilian operations. Through its fourth private equity fund, Vinci will hold 67% ownership, while the U.S. company will retain a 33% share. Bloomin\u2019 Brands currently operates nearly 200 restaurants in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[25615],"class_list":["post-91756","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-vinci-acquires-control-of-outback"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Blockbuster deal valued at R$2bn; plan aims to double restaurant locations 11\/08\/2024 Vinci Partners has finalized the purchase of a controlling stake in Bloomin\u2019 Brands\u2019 Brazilian operations. Through its fourth private equity fund, Vinci will hold 67% ownership, while the U.S. company will retain a 33% share. Bloomin\u2019 Brands currently operates nearly 200 restaurants in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"Murray Advogados\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T15:29:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:29:10+00:00\" \/>\n<meta name=\"author\" content=\"Gelcy Bueno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gelcy Bueno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\"},\"author\":{\"name\":\"Gelcy Bueno\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"headline\":\"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil\",\"datePublished\":\"2024-11-08T15:29:08+00:00\",\"dateModified\":\"2024-11-08T15:29:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\"},\"wordCount\":564,\"keywords\":[\"Vinci acquires control of Outback\"],\"articleSection\":[\"Murray News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\",\"url\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\",\"name\":\"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/#website\"},\"datePublished\":\"2024-11-08T15:29:08+00:00\",\"dateModified\":\"2024-11-08T15:29:10+00:00\",\"author\":{\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"breadcrumb\":{\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/murray.adv.br\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/murray.adv.br\/en\/#website\",\"url\":\"https:\/\/murray.adv.br\/en\/\",\"name\":\"Murray Advogados\",\"description\":\"PLG International Lawyers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/murray.adv.br\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\",\"name\":\"Gelcy Bueno\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ef2acfe966d6deacdeccd2a24ea89192c41fd05fc60e57b79021358a47f5641?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ef2acfe966d6deacdeccd2a24ea89192c41fd05fc60e57b79021358a47f5641?s=96&d=mm&r=g\",\"caption\":\"Gelcy Bueno\"},\"url\":\"https:\/\/murray.adv.br\/en\/author\/news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/","og_locale":"en_US","og_type":"article","og_title":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados","og_description":"Blockbuster deal valued at R$2bn; plan aims to double restaurant locations 11\/08\/2024 Vinci Partners has finalized the purchase of a controlling stake in Bloomin\u2019 Brands\u2019 Brazilian operations. Through its fourth private equity fund, Vinci will hold 67% ownership, while the U.S. company will retain a 33% share. Bloomin\u2019 Brands currently operates nearly 200 restaurants in [&hellip;]","og_url":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/","og_site_name":"Murray Advogados","article_published_time":"2024-11-08T15:29:08+00:00","article_modified_time":"2024-11-08T15:29:10+00:00","author":"Gelcy Bueno","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gelcy Bueno","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#article","isPartOf":{"@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/"},"author":{"name":"Gelcy Bueno","@id":"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e"},"headline":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil","datePublished":"2024-11-08T15:29:08+00:00","dateModified":"2024-11-08T15:29:10+00:00","mainEntityOfPage":{"@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/"},"wordCount":564,"keywords":["Vinci acquires control of Outback"],"articleSection":["Murray News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/","url":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/","name":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil - Murray Advogados","isPartOf":{"@id":"https:\/\/murray.adv.br\/en\/#website"},"datePublished":"2024-11-08T15:29:08+00:00","dateModified":"2024-11-08T15:29:10+00:00","author":{"@id":"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e"},"breadcrumb":{"@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/murray.adv.br\/en\/vinci-acquires-control-of-outback-owner-bloomin-brands-in-brazil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/murray.adv.br\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Vinci acquires control of Outback owner Bloomin\u2019 Brands in Brazil"}]},{"@type":"WebSite","@id":"https:\/\/murray.adv.br\/en\/#website","url":"https:\/\/murray.adv.br\/en\/","name":"Murray Advogados","description":"PLG International Lawyers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/murray.adv.br\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e","name":"Gelcy Bueno","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/murray.adv.br\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1ef2acfe966d6deacdeccd2a24ea89192c41fd05fc60e57b79021358a47f5641?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ef2acfe966d6deacdeccd2a24ea89192c41fd05fc60e57b79021358a47f5641?s=96&d=mm&r=g","caption":"Gelcy Bueno"},"url":"https:\/\/murray.adv.br\/en\/author\/news\/"}]}},"_links":{"self":[{"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/posts\/91756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/comments?post=91756"}],"version-history":[{"count":1,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/posts\/91756\/revisions"}],"predecessor-version":[{"id":91757,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/posts\/91756\/revisions\/91757"}],"wp:attachment":[{"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/media?parent=91756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/categories?post=91756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murray.adv.br\/en\/wp-json\/wp\/v2\/tags?post=91756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}