{"id":89864,"date":"2024-07-03T10:24:00","date_gmt":"2024-07-03T13:24:00","guid":{"rendered":"https:\/\/murray.adv.br\/?p=89864"},"modified":"2024-07-03T10:24:01","modified_gmt":"2024-07-03T13:24:01","slug":"iconic-brazilian-brand-gradiente-switches-to-solar-power","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/iconic-brazilian-brand-gradiente-switches-to-solar-power\/","title":{"rendered":"Iconic Brazilian brand Gradiente switches to solar power"},"content":{"rendered":"\n<h5 class=\"wp-block-heading has-text-align-center\"><em>Staub family\u2019s company aims to combine strong brand with service delivery focused on residential market<\/em><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>03\/07\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/7hGQiHWIQGpZhZbDsjSlM4_dCrA=\/0x0:3840x2550\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/4\/M\/H0IAfdSIyik7eOhBq6pw\/260624gradientesolar15.jpg\" alt=\"Marcelo Ribeiro and Eug\u00eanio Staub \u2014 Foto: Gabriel Reis\/Valor\" style=\"width:686px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Marcelo Ribeiro and Eug\u00eanio Staub \u2014 Foto: Gabriel Reis\/Valor<\/em><\/p>\n\n\n\n<p><strong>Gradiente<\/strong>, a company owned by the Staub family, is investing R$50 million to enter the&nbsp;<strong>solar power<\/strong>&nbsp;industry through&nbsp;<strong>distributed generation<\/strong>. The new venture, called&nbsp;<strong>Gradiente Solar<\/strong>, aims to become a systems integrator for power generation, focusing on residential and small business markets.<\/p>\n\n\n\n<p>The company seeks to capitalize on a market with low professional standards in equipment installation by offering post-sale services to customers.&nbsp;<strong>Eug\u00eanio Staub<\/strong>, CEO of Gradiente, noted that the company&nbsp;<a class=\"\" href=\"https:\/\/valorinternational.globo.com\/business\/news\/2023\/05\/17\/gradiente-ends-reorganization-after-five-years.ghtml\">concluded its court-supervised reorganization in 2023<\/a>, which had been ongoing since 2018. Gradiente also made a public offer to delist its shares and is engaged in a legal dispute with&nbsp;<strong>Apple<\/strong>&nbsp;over the use of the&nbsp;<strong>iPhone<\/strong>&nbsp;trademark in Brazil, currently under review by the Supreme Federal Court (STF). Now, the company plans to return to the market with a focus on service delivery.<\/p>\n\n\n\n<p>\u201cIt\u2019s a new beginning for us, and we decided to restart activities in the solar sector because it\u2019s very promising,\u201d said Mr. Staub. \u201cWe will focus on rooftop installations for homes and small businesses, as this market needs more professionalism and organization.\u201d<\/p>\n\n\n\n<p>The investment will be made with the group\u2019s own capital over the course of 2024. Initially, the company will operate in the State of S\u00e3o Paulo, within the concession areas of&nbsp;<strong>CPFL<\/strong>&nbsp;and&nbsp;<strong>Enel<\/strong>, and then expand to other regions.<\/p>\n\n\n\n<p>Solar is the fastest-growing source in Brazil, driven by distributed generation systems on rooftops, facades, and small plots of land. Brazil has over 30 GW of installed capacity distributed across 3.9 million consumer units. Each consumer unit represents a household, commercial establishment, or property.<\/p>\n\n\n\n<p>This shift towards solar power is largely driven by consumers exchanging their electricity bills for financing payments, typically attracting middle-class customers with electricity bills over R$300 per month. The urgency was amplified by the 2022 enactment of the legal framework for self-generation of energy, which created a sense of urgency to secure exemption from the distribution network usage fee. These state subsidies are embedded in the Energy Development Account (CDE), funded by other consumers through tariffs.<\/p>\n\n\n\n<p>Gradiente is in talks with two Chinese manufacturers to supply the equipment, aiming to profit from resales. Marcelo Ribeiro, CEO of Gradiente Solar, stated that the goal is to offer a comprehensive range of products and services, including accident insurance, project design, equipment selection, installation, certification, monitoring, and maintenance, all supported by a well-known brand<\/p>\n\n\n\n<p>\u201cWe see major players investing in large-scale solar farms, and generally, small consumers participate in the energy transition indirectly. With the Gradiente brand, which resonates with Brazilians, we saw an opportunity to enter this market,\u201d Mr. Ribeiro said. \u201cOur focus is on microgeneration, prioritizing residences,\u201d he added.<\/p>\n\n\n\n<p>*Por Robson Rodrigues\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Staub family\u2019s company aims to combine strong brand with service delivery focused on residential market 03\/07\/2024 Marcelo Ribeiro and Eug\u00eanio Staub \u2014 Foto: Gabriel Reis\/Valor Gradiente, a company owned by the Staub family, is investing R$50 million to enter the&nbsp;solar power&nbsp;industry through&nbsp;distributed generation. The new venture, called&nbsp;Gradiente Solar, aims to become a systems integrator for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[25235,25234],"class_list":["post-89864","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-focused-on-residential-market","tag-gradiente-switches-to-solar-power"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Brazilian brand Gradiente switches to solar power - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/iconic-brazilian-brand-gradiente-switches-to-solar-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Brazilian brand Gradiente switches to solar power - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Staub family\u2019s company aims to combine strong brand with service delivery focused on residential market 03\/07\/2024 Marcelo Ribeiro and Eug\u00eanio Staub \u2014 Foto: Gabriel Reis\/Valor Gradiente, a company owned by the Staub family, is investing R$50 million to enter the&nbsp;solar power&nbsp;industry through&nbsp;distributed generation. 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