{"id":89634,"date":"2024-06-24T18:24:34","date_gmt":"2024-06-24T21:24:34","guid":{"rendered":"https:\/\/murray.adv.br\/?p=89634"},"modified":"2024-06-24T18:24:36","modified_gmt":"2024-06-24T21:24:36","slug":"brazilian-fintechs-bet-on-expanding-to-mexico","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/","title":{"rendered":"Brazilian fintechs bet on expanding to Mexico"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Mexican market experiences a boom, attracts Brazilian firms\u2019 investments<\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>06\/24\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/fwfqEUL7ZXk_GOph-RoSLZM9_CU=\/0x0:3840x2560\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/B\/Y\/nx3xvPQjutk8y1vbRfzw\/230323-20nubank-20043.jpg\" alt=\"Nubank\u2019s Cristina Junqueira \u2014 Foto: Carol Carquejeiro\/Valor\" style=\"width:536px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Nubank\u2019s Cristina Junqueira \u2014 Foto: Carol Carquejeiro\/Valor<\/em><\/p>\n\n\n\n<p>Brazilian fintechs\u2014and even traditional banks\u2014are betting on expanding operations to<strong>\u00a0Mexico<\/strong>. Latin America\u2019s second-largest economy is an obvious destination given its market size, but there are other factors behind the bet.<\/p>\n\n\n\n<p>Mexico has benefited from the U.S. strategy of&nbsp;<strong>nearshoring<\/strong>&nbsp;(relocating production chains closer to consumer markets); the country\u2019s financial sector\u2019s regulatory agenda is gaining strength; and it has a largely unbanked population, which translates into a huge growth potential. At the same time, the use of cash remains very strong, for cultural reasons\u2014which can be a hindrance, but also opens up opportunities.<\/p>\n\n\n\n<p>Brazilian digital bank&nbsp;<strong>Nubank<\/strong>, which filed for a banking license in Mexico last year, has highlighted the country among its priorities for 2024. Argentina-based&nbsp;<strong>Mercado Pago<\/strong>\u2014with its largest operation in Brazil\u2014applied for a banking license in May and cited the Mexican market as an important front for growth. Among Brazilian traditional banks,&nbsp;<strong>Bradesco<\/strong>&nbsp;already had a card operation in the country and decided to expand it in 2022, with the acquisition of a Mexican finance company, which was approved in February this year.<\/p>\n\n\n\n<p>According to a study carried out by innovation firm&nbsp;<strong>Finnovista<\/strong>&nbsp;in partnership with&nbsp;<strong>Visa<\/strong>, at the end of 2023, 773 local fintechs were operating in Mexico, compared to 394 in 2019. The report also indicates that there are another 217 foreign fintechs, most of which are from the U.S., Chile, Colombia, and Argentina. The most representative segments of activity among local financial startups are loans, payments and remittances of funds, and technology for financial institutions. Around 60% of fintechs in Mexico have products and services aimed at the business-to-business (B2B) market.<\/p>\n\n\n\n<p>Another survey, carried out by&nbsp;<strong>Bank of America<\/strong>&nbsp;based on data from Sensor Tower, revealed that Mexico has approximately 19 million active neobank users, representing some 15% of the population. The level is similar to what Brazil had in 2018. The percentage in Brazil rose to around 80% in 2021 and has stabilized since then.<\/p>\n\n\n\n<p>Although the Brazilian and Mexican scenarios share some similarities, BofA analysts point out that there are also relevant differences. In Mexico, the adoption of fintechs is growing at a slower pace and there is a higher level of concentration compared to the Brazilian market. According to these data, Mercado Pago and Nubank combined represent around 60% of users. Next are PayPal, Spin, and Hey Banco.<\/p>\n\n\n\n<p>Mexico represents an \u201calmost perfect opportunity\u201d for Brazilian fintechs and banks that seek to take operations abroad, said Daniela Dutra, leader of banking solutions at Capgemini. The country boasts characteristics such as relative economic stability, low banking access, and more recent opening of the financial system, which also means little global competition. At the same time, the level of credit compared to GDP is almost half that seen in Brazil.<\/p>\n\n\n\n<p>Despite the opportunities Mexico brings to foreign companies, there are also challenges, including understanding consumer behavior. \u201cThe level of financial education is low and, due to the poor access to banking services, many people have no credit history, which makes credit granting more difficult. There is also poor information regarding fraud,\u201d Ms. Dutra points out.<\/p>\n\n\n\n<p>In an interview with Valor,\u00a0<strong>Cristina Junqueira<\/strong>, co-founder and head of growth at Nubank, points out that Mexico has a GDP per capita approximately 30% higher than that of Brazil and a low rate of financial inclusion, which the bank sees as a transformation potential. Nubank has invested more than $1.4 billion in Mexico and boasts a 7 million customer base. \u201cMexico is our top priority for this year. We aim to continue expanding our customer base and significantly contribute to financial inclusion in Mexico.\u201d<\/p>\n\n\n\n<p>She points out that some 82% of the Latin American population still uses cash as the top payment method, a huge difference from the Brazilian market, highly digitized with the instant-payment system Pix. On the other hand, smartphone adoption in the region is expected to grow to 93% in 2030, from 79% in 2022. \u201cDespite its particularities, connectivity opens up a huge potential. And that\u2019s where innovations such as instant-payment systems and open banking emerge, with the potential to shift the financial scenario in Mexico.\u201d<\/p>\n\n\n\n<p>In an interview with Valor this month, Mercado Pago senior vice-president Andr\u00e9 Chaves argued that the firm has a solid starting point in Mexico given its experience in e-commerce. As the level of banking access is low, being able to see consumer behavior beyond banking is a differentiator, he explained. Mr. Chaves added that banks\u2019 biggest competitor in Mexico is cash, so there is room for the expansion of many rivals. \u201cThere is large \u2018open water\u2019 [to explore]; therefore I think the two [banks] can grow at very accelerated rates without bothering each other. That said, I want to be the one with the most growth,\u201d he said about Nubank.<\/p>\n\n\n\n<p>Daniel Berman, head of sales at Capgemini Brazil, said the Mexican financial segment was slower to adopt innovation and fintechs struggle more to access funds than in Brazil. According to Finnovista data, the second main challenge reported by Mexican neobanks is accessing funds. The first challenge is scaling and internationalizing operations.<\/p>\n\n\n\n<p>The regulatory framework for fintechs in Mexico, implemented in 2018, is seen as an important step for the segment, although there are points requiring attention, according to Brunno Morette, a partner in corporate law and acquisitions at Cascione Advogados law firm. \u201cThere are still few allowed activities and a lack of specific regulations,\u201d he pointed out. However, the Central Bank of Mexico (Banxico) and the National Banking and Securities Commission (CNBV) are following the subject closely and innovations are expected ahead.<\/p>\n\n\n\n<p>Mr. Morette also notes that, given the size of Brazil, it is natural that companies focus first on the domestic market before seeking expansion. However, in the case of neobanks, the logic is different. \u201cFor fintechs, internationalization is easier and faster. And they will usually look first at neighboring or regional countries.\u201d<\/p>\n\n\n\n<p>Payments and banking platform Dock is among the Brazilian companies eying the Mexican market. In 2021, the company acquired Mexico-based Cacao, focused on card processing solutions. Providing financial services for companies, Dock is present in 11 countries in Latin America and has around 40 clients in Mexico, which represents 10% of the total. \u201cWe always had the vision that this is a market with many opportunities. We have been following the regulatory steps since its early movements,\u201d said Anderson Olivares, Dock\u2019s general manager for Latin America, based in Mexico.<\/p>\n\n\n\n<p>Mr. Olivares says there is synergy between the company\u2019s operations in Brazil and Mexico and a lot can be replicated. He points out that the big difference is the regulatory moment of each of the countries. In Brazil, one of the ways in which Dock operates is by sharing its banking license with other companies, the so-called banking-as-a-service (BaaS) model. In Mexico, this format is not yet recognized by regulatory bodies and, therefore, each client needs to have a license. On the other hand, fintechs can share its relationship with card brands to issue credit cards. \u201cThe central bank\u2019s agenda is also advancing to increase competition in Mexico,\u201d he adds.<\/p>\n\n\n\n<p>While the Mexican market is new for fintechs, the scenario is different for conventional banks. The market is dominated by foreign players, such as Citi, BBVA, Santander, and HSBC. Still, the favorable moment has boosted the interest of some participants. Bradesco has had a credit card operation in the country since 2010, and two years ago it announced the acquisition of a popular financial institution (SOFIPO), which is similar to a license for operating a finance company in Brazil. At the time, it had some 3 million customers and said its goal was to double this base and increase its portfolio by fourfold in five years.<\/p>\n\n\n\n<p>Alexandre Monteiro, the head of Bradescard Mexico, said the bank expected a faster approval for the deal but had to develop new systems, instead of scaling what it found at the SOFIPO. \u201cThe goals we mentioned at the time were based on digital accounts. We continue aiming to grow a lot. We are developing new platforms to compete with the main players and want to offer a world-class customer journey.\u201d He says the current base has 3.2 million credit cards and the credit portfolio grew 15% in the last 12 months, well above inflation, of 4.5%.<\/p>\n\n\n\n<p>He says the Mexican banking system today is similar to what Brazil had five to 10 years ago but expects this difference to shrink. \u201cMexico started a few laps behind [Brazil] but that gap tends to reduce over time. There is an ongoing cultural change, young people are opening digital accounts as they don\u2019t want to have to go to a [physical] branch,\u201d he said. The executive is based in Guadalajara, where Bradescard is headquartered.<\/p>\n\n\n\n<p>Carolina Fera, vice president of financial services at the local fintech Clip, a card acquirer, is also attentive to the ongoing transformation of the Mexican banking system. Ms. Fera, who is Brazilian, was hired by Clip to help expand the offer, which includes accounts for small businesses. \u201cGeneral Atlantic was increasing investments in Mexico and looked for executives in Brazil, which is the most advanced market in Latin America. That\u2019s how I came to Mexico. I think Brazilian advances have influenced regulation in the entire region,\u201d she said.<\/p>\n\n\n\n<p>However, she points out that Mexican instant systems CoDi (Cobro Digital, for payments), launched in 2019, and DiMo (Dinero M\u00f3vil, for transfers), launched in 2023, could be improved to accelerate its adoption, as happened with Pix in Brazil. \u201cNearly 70% of transactions in the Mexican market are still in cash. These systems aren\u2019t as user-friendly as Pix, as they allow only one type of key to be registered.\u201d She points out that facilitating use with the help of technology is important but the local reality also needs to be observed. \u201cWanting a fully digital model could be a risk. You can\u2019t go straight from zero to 100%. Human relationships and in-person service are still very important here [in Mexico].\u201d<\/p>\n\n\n\n<p>*Por Por Mariana Ribeiro, \u00c1lvaro Campos\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mexican market experiences a boom, attracts Brazilian firms\u2019 investments 06\/24\/2024 Nubank\u2019s Cristina Junqueira \u2014 Foto: Carol Carquejeiro\/Valor Brazilian fintechs\u2014and even traditional banks\u2014are betting on expanding operations to\u00a0Mexico. Latin America\u2019s second-largest economy is an obvious destination given its market size, but there are other factors behind the bet. Mexico has benefited from the U.S. strategy of&nbsp;nearshoring&nbsp;(relocating [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[25194,25195],"class_list":["post-89634","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-brazilian-fintechs","tag-expanding-to-mexico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian fintechs bet on expanding to Mexico - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian fintechs bet on expanding to Mexico - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Mexican market experiences a boom, attracts Brazilian firms\u2019 investments 06\/24\/2024 Nubank\u2019s Cristina Junqueira \u2014 Foto: Carol Carquejeiro\/Valor Brazilian fintechs\u2014and even traditional banks\u2014are betting on expanding operations to\u00a0Mexico. Latin America\u2019s second-largest economy is an obvious destination given its market size, but there are other factors behind the bet. Mexico has benefited from the U.S. strategy of&nbsp;nearshoring&nbsp;(relocating [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"Murray Advogados\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T21:24:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T21:24:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s2-valorinternational.glbimg.com\/fwfqEUL7ZXk_GOph-RoSLZM9_CU=\/0x0:3840x2560\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/B\/Y\/nx3xvPQjutk8y1vbRfzw\/230323-20nubank-20043.jpg\" \/>\n<meta name=\"author\" content=\"Gelcy Bueno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gelcy Bueno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\"},\"author\":{\"name\":\"Gelcy Bueno\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"headline\":\"Brazilian fintechs bet on expanding to Mexico\",\"datePublished\":\"2024-06-24T21:24:34+00:00\",\"dateModified\":\"2024-06-24T21:24:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\"},\"wordCount\":1692,\"image\":{\"@id\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s2-valorinternational.glbimg.com\/fwfqEUL7ZXk_GOph-RoSLZM9_CU=\/0x0:3840x2560\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/B\/Y\/nx3xvPQjutk8y1vbRfzw\/230323-20nubank-20043.jpg\",\"keywords\":[\"Brazilian fintechs\",\"expanding to Mexico\"],\"articleSection\":[\"Murray News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\",\"url\":\"https:\/\/murray.adv.br\/en\/brazilian-fintechs-bet-on-expanding-to-mexico\/\",\"name\":\"Brazilian fintechs bet on expanding to Mexico - 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Latin America\u2019s second-largest economy is an obvious destination given its market size, but there are other factors behind the bet. 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