{"id":89590,"date":"2024-06-20T15:23:44","date_gmt":"2024-06-20T18:23:44","guid":{"rendered":"https:\/\/murray.adv.br\/?p=89590"},"modified":"2024-06-20T15:23:46","modified_gmt":"2024-06-20T18:23:46","slug":"embraer-strategizes-for-u-s-market-growth","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/","title":{"rendered":"Embraer strategizes for U.S. market growth"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Company sees expansion potential in commercial, business, and military aircraft<\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>06\/20\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/UroKm7kL_ry4DEOOoA0saoGtFqo=\/0x0:3840x2555\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/4\/q\/AKF6ErTYm76ZDOvUBjCw\/embraer-20c-390-20assembly-20line-20-283-29.jpg\" alt=\"Brazilian plane maker is exploring mergers or acquisitions to gain a foothold in the defense sector with the military C-390 aircraft \u2014 Foto: Divulga\u00e7\u00e3o\" style=\"width:638px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brazilian plane maker is exploring mergers or acquisitions to gain a foothold in the defense sector with the military C-390 aircraft \u2014 Foto: Divulga\u00e7\u00e3o<\/em><\/p>\n\n\n\n<p>Embraer is ramping up efforts to expand its presence in the United States. The plane maker\u2019s strategies include increasing sales of commercial jets like the E-175 and business jets like the Praetor 500 and exploring mergers or acquisitions (M&amp;A) to gain a foothold in the defense sector with the military C-390 aircraft. These plans were outlined during Embraer Day in S\u00e3o Jos\u00e9 dos Campos on Tuesday (18) and Wednesday (19).<\/p>\n\n\n\n<p>The United States leads the aviation sector, with the largest airlines and business jet operators globally. North America accounted for 62% of Embraer\u2019s revenue in the first quarter of this year.<\/p>\n\n\n\n<p>Rodrigo Silva e Souza, the chief marketing officer of Embraer\u2019s commercial division, noted that by 2030, an average of 40 aircraft in the sub-76-seat category will be retired annually in the U.S.<\/p>\n\n\n\n<p>\u201cSignificant replacement demand is expected to favor Embraer, given U.S. market regulations,\u201d Mr. Souza said. A union agreement limits the weight of regional jets to 39 tonnes, which is why the heavier E2 model does not compete in the U.S. regional market, unlike the E-175.<\/p>\n\n\n\n<p>\u201cWhile this demand is primarily for replacement, we also see interest in fleet expansion, as evidenced by American Airlines,\u201d he added. According to Mr. Souza, American Airlines\u2019s order has spurred interest from other groups in the country.<\/p>\n\n\n\n<p>In addition to replacing older E1s, a model launched in 2004, the company aims to capture the market for renewing Bombardier\u2019s CRJ 700 and 900 fleets.<\/p>\n\n\n\n<p>Another focus area is the business jet division. Alvadi Serpa Junior, director of market and product intelligence for executive aviation, highlighted that the company aims to capture market share from Cessna\u2019s Citation Latitude with&nbsp;<a class=\"\" href=\"https:\/\/valorinternational.globo.com\/business\/news\/2024\/06\/19\/embraer-bets-on-praetor-500-to-grab-market-share-from-us-rival.ghtml\">increased sales of the Praetor 500<\/a>.<\/p>\n\n\n\n<p>Currently, the Praetor 500 holds 33% of the mid-size business jet market, with the Latitude holding the remainder. Mr. Serpa Junior attributed this to deliveries to NetJets, the world\u2019s largest fractional jet ownership company.<\/p>\n\n\n\n<p>NetJets has started converting part of its purchase options for Embraer jets into firm orders\u2014so far, five orders have been confirmed. NetJets has options for 250 Praetor 500 jets, worth approximately $5 billion. These options are not included in Embraer\u2019s disclosed executive aviation order book, valued at about $4.6 billion. \u201cDelivering our models to NetJets naturally balances the market,\u201d Mr. Serpa Junior told Valor.<\/p>\n\n\n\n<p>North America and the Caribbean are Embraer\u2019s primary markets for executive aviation, with 57% of the manufacturer\u2019s jets (1,015 units) in operation. Latin America accounts for 17%.<\/p>\n\n\n\n<p>In the defense division, Embraer is considering M&amp;A strategies in the U.S. to introduce the C-390 military aircraft. U.S. defense operations must be conducted by local companies, necessitating a partnership with Embraer. The company already collaborates with Sierra Nevada Corporation to produce the Super Tucano.<\/p>\n\n\n\n<p>\u201cWe have a Super Tucano production line in Jacksonville. We are expanding the team and are open to partnerships with the U.S. government and acquisition opportunities,\u201d said Jo\u00e3o Bosco Costa Jr., CEO of Embraer\u2019s defense and security division.<\/p>\n\n\n\n<p>To date, Embraer has delivered seven C-390 units (six to the Brazilian Air Force and one to Portugal). The order book includes 13 more units for the Brazilian Air Force, two for Hungary, four remaining deliveries to Portugal, and orders from South Korea\u2014though the total for South Korea has not been disclosed.<\/p>\n\n\n\n<p><em>The reporter\u2019s travel costs were covered by Embraer.<\/em><\/p>\n\n\n\n<p>*Por Cristian Favaro\u00a0\u2014 S\u00e3o Jos\u00e9 dos Campos<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Company sees expansion potential in commercial, business, and military aircraft 06\/20\/2024 Brazilian plane maker is exploring mergers or acquisitions to gain a foothold in the defense sector with the military C-390 aircraft \u2014 Foto: Divulga\u00e7\u00e3o Embraer is ramping up efforts to expand its presence in the United States. The plane maker\u2019s strategies include increasing sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[15331,25183],"class_list":["post-89590","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-embraer-2","tag-strategizes-for-u-s-market-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embraer strategizes for U.S. market growth - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embraer strategizes for U.S. market growth - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Company sees expansion potential in commercial, business, and military aircraft 06\/20\/2024 Brazilian plane maker is exploring mergers or acquisitions to gain a foothold in the defense sector with the military C-390 aircraft \u2014 Foto: Divulga\u00e7\u00e3o Embraer is ramping up efforts to expand its presence in the United States. The plane maker\u2019s strategies include increasing sales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Murray Advogados\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T18:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T18:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s2-valorinternational.glbimg.com\/UroKm7kL_ry4DEOOoA0saoGtFqo=\/0x0:3840x2555\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/4\/q\/AKF6ErTYm76ZDOvUBjCw\/embraer-20c-390-20assembly-20line-20-283-29.jpg\" \/>\n<meta name=\"author\" content=\"Gelcy Bueno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gelcy Bueno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\"},\"author\":{\"name\":\"Gelcy Bueno\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"headline\":\"Embraer strategizes for U.S. market growth\",\"datePublished\":\"2024-06-20T18:23:44+00:00\",\"dateModified\":\"2024-06-20T18:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\"},\"wordCount\":613,\"image\":{\"@id\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s2-valorinternational.glbimg.com\/UroKm7kL_ry4DEOOoA0saoGtFqo=\/0x0:3840x2555\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/4\/q\/AKF6ErTYm76ZDOvUBjCw\/embraer-20c-390-20assembly-20line-20-283-29.jpg\",\"keywords\":[\"Embraer\",\"strategizes for U.S. market growth\"],\"articleSection\":[\"Murray News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\",\"url\":\"https:\/\/murray.adv.br\/en\/embraer-strategizes-for-u-s-market-growth\/\",\"name\":\"Embraer strategizes for U.S. market growth - 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