{"id":88425,"date":"2024-04-26T10:17:16","date_gmt":"2024-04-26T13:17:16","guid":{"rendered":"https:\/\/murray.adv.br\/?p=88425"},"modified":"2024-04-26T10:17:18","modified_gmt":"2024-04-26T13:17:18","slug":"lg-to-invest-up-to-r1-5bn-to-produce-white-goods","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/lg-to-invest-up-to-r1-5bn-to-produce-white-goods\/","title":{"rendered":"LG to invest up to R$1.5bn to produce white goods"},"content":{"rendered":"\n
Factory in Paran\u00e1 starts operating in 2026 making refrigerators; there are also plans for washing machines and dryers<\/em><\/h6>\n\n\n\n

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04\/26\/2024 <\/p>\n\n\n\n

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\"Daniel<\/figure>\n<\/div>\n\n\n

Daniel Song \u2014 Foto: Gabriel Reis\/Valor<\/em><\/p>\n\n\n\n

LG Electronics is expanding white goods production in Brazil and launching a relationship program to better understand Brazilian consumers. In the first quarter of 2026, the Korean electronics and household appliances giant begins production of refrigerators in Fazenda Rio Grande, in the metropolitan region of Curitiba, in the Paran\u00e1 state.<\/p>\n\n\n\n

The investment in the operation will be $250 million and could reach $300 million, Daniel Song, LG\u2019s chief executive for Latin America, told Valor.<\/p>\n\n\n\n

\u201cWe have a plan to strongly expand our white goods operation [in Brazil]. And we will start with refrigerators,\u201d said the executive, who took over Latin American operations in January this year. Mr. Song is also LG\u2019s CEO for Brazil since last year.<\/p>\n\n\n\n

In addition to refrigerators, the new factory will produce washing and drying machines. Currently, refrigerators are imported from Indonesia, China, South Korea, and Mexico. On the other hand, 90% of washing machines are imported from China.<\/p>\n\n\n\n

Initially, production will meet local demand, but LG mulls exporting part of the production to Argentina, the executive said. \u201cThe new president of Argentina [Javier Milei] is adopting a policy to have more freedom and import products.\u201d<\/p>\n\n\n\n

The location of the new factory, in Curitiba, facilitates export logistics to Argentina. The company has a factory in Manaus, Amazonas, that manufactures TV sets, computers, microwave ovens, and air conditioning units, and maintains facilities in Taubat\u00e9, S\u00e3o Paulo. The old factory in the S\u00e3o Paulo state has housed customer service and maintenance services since 2021, when LG stopped producing cell phones globally and transferred the production of notebooks and computer monitors to Manaus.<\/p>\n\n\n\n

With 30 years at LG, and 17 working in Latin American countries, the Korean executive states, \u201cBrazil has high growth potential.\u201d In addition to expanding local production, the company debuted its relationship program, LG Family Club, in Brazil, earlier this month.<\/p>\n\n\n\n

\u201cWe thought of a method to establish closer contact with consumers because they usually purchase the product in-store, and afterward, we lose touch with them,\u201d said Mr. Song, who initiated the program in Peru in 2016 before introducing the concept to Mexico in 2021.<\/p>\n\n\n\n

The company plans to provide additional information about its products based on customer demand, such as video tutorials, and facilitate quick communication through the website and a WhatsApp channel dedicated to registered customers, he added.<\/p>\n\n\n\n

\u201cWhen we notice that several consumers are asking about the same function, we can create an online course for that topic or inform about a product update,\u201d said Mr. Song. In addition to tutorials, the program offers raffles for experiences, such as tickets to live music shows. Since earlier this month, 5,900 consumers have connected to the program, said LG.<\/p>\n\n\n\n

The United States, India, and South Korea account for most of the company\u2019s revenues. Brazil, Germany, and Canada compete for the next positions.<\/p>\n\n\n\n

LG Electronics ended the first quarter of fiscal 2024 with a global profit of 585.4 billion South Korean won ($426 million), up 24.2% year over year. Consolidated revenue in the three months ended in March was 21.09 trillion South Korean won ($15.4 billion), up 3.4% year over year. The white goods and air conditioners segment, which generates the largest share of LG\u2019s revenue, earned 8.6 trillion South Korean won in the first quarter, up 7.2% year over year. The home entertainment division, which houses TV production, reported revenue of 3.5 trillion South Korean won, up 4% year over year.<\/p>\n\n\n\n

The scenario LG reports for the global market as a whole (not necessarily for its sales) indicates a falling demand for home appliances in the first half and growth in the second half of the year.<\/p>\n\n\n\n

*Por Daniela Braun\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n

Source: Valor International<\/p>\n\n\n\n

\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

Factory in Paran\u00e1 starts operating in 2026 making refrigerators; there are also plans for washing machines and dryers 04\/26\/2024 Daniel Song \u2014 Foto: Gabriel Reis\/Valor LG Electronics is expanding white goods production in Brazil and launching a relationship program to better understand Brazilian consumers. In the first quarter of 2026, the Korean electronics and household […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24923,24924],"class_list":["post-88425","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-lg-to-invest-up-to-r1-5bn","tag-to-produce-white-goods"],"yoast_head":"\nLG to invest up to R$1.5bn to produce white goods - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/lg-to-invest-up-to-r1-5bn-to-produce-white-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG to invest up to R$1.5bn to produce white goods - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Factory in Paran\u00e1 starts operating in 2026 making refrigerators; there are also plans for washing machines and dryers 04\/26\/2024 Daniel Song \u2014 Foto: Gabriel Reis\/Valor LG Electronics is expanding white goods production in Brazil and launching a relationship program to better understand Brazilian consumers. 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