{"id":88388,"date":"2024-04-25T15:02:20","date_gmt":"2024-04-25T18:02:20","guid":{"rendered":"https:\/\/murray.adv.br\/?p=88388"},"modified":"2024-04-25T15:02:21","modified_gmt":"2024-04-25T18:02:21","slug":"google-bans-political-ads-in-brazilian-elections","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/google-bans-political-ads-in-brazilian-elections\/","title":{"rendered":"Google bans political ads in Brazilian elections"},"content":{"rendered":"\n
The company announced that its content policy will be updated in May<\/em><\/h6>\n\n\n\n

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04\/25\/2024<\/p>\n\n\n

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Google is set to ban political ads in Brazil for the 2024 municipal elections following the Superior Electoral Court (TSE) update to the rules for boosting electoral advertising in February. In a statement, Google announced that it would revise its Google Ads political content policy to \u201cno longer allow political ads to be served in the country.\u201d This information was initially reported by \u201cPoder360\u201d and later confirmed by \u201cO Globo.\u201d<\/p>\n\n\n\n

\u201cThis update will take place in May, coinciding with the enforcement of the electoral resolutions for 2024. We remain globally committed to supporting the integrity of elections and will continue to engage with authorities on this matter,\u201d the company stated.<\/p>\n\n\n\n

Resolution 23732, amending the rules on electoral ads established by the Electoral Court in 2019, includes a definition of \u201cpolitical-electoral content\u201d that Google considers overly broad. According to the Court, this type of ad encompasses topics such as elections, political parties, federations and coalitions, elective positions, individuals holding elective positions, candidates, government proposals, bills, the exercise of voting rights, and other political rights, as well as issues related to the electoral process.<\/p>\n\n\n\n

The Electoral Court mandates that digital platforms providing services to boost this type of electoral content must maintain a repository of the ads to monitor, in real time, the content, expenditure, payers, and demographic profiles of the audience targeted by the advertising.<\/p>\n\n\n\n

Platforms are also required to offer an \u201caccessible and easy-to-use query tool that allows advanced searches of the repository\u2019s data\u201d using keywords and advertisers\u2019 names, among other criteria.<\/p>\n\n\n\n

Furthermore, the Court prohibits the paid prioritization of content that promotes negative information about other candidates or \u201cdisseminates false data, fraudulent news, or news that are notoriously untrue or seriously out of context, even if they benefit the user responsible for the boost.\u201d<\/p>\n\n\n\n

The TSE\u2019s rules must be implemented within 60 days of their enactment for platforms already offering the ad boosting service, and they are applicable even in non-election years.<\/p>\n\n\n\n

Google, a subsidiary of Alphabet, which reported a net profit of $73.79 billion in 2023 (a 23% increase from the previous year), argues that moderating such a vast number of ads would be unfeasible, especially in an election involving over 5,000 municipalities. The company also expresses concern that the broad scope of the definition might lead to uncertain moderation practices.<\/p>\n\n\n\n

In 2020, a year marked by a brief campaign period and pandemic-related restrictions, \u201cO Globo\u201d reported that candidates had spent R$36 million on boosting internet content for that election. The most significant expenditures were by three companies: Facebook, which also manages Instagram; Adyen, the fintech responsible for the platform\u2019s payment system; and Google.<\/p>\n\n\n\n

In 2022, politicians spent nearly R$127 million on advertising on Google, according to the company\u2019s report. From the start of that year to the date of the second round of the presidential election, 53,482 ads were displayed on the big tech platforms. The campaign of former president Jair Bolsonaro spent the most that year, with R$28.7 million, followed by President Lula\u2019s campaign, which spent R$22.8 million on Google and YouTube.<\/p>\n\n\n\n

*Por Guilherme Caetano, O Globo\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n

Source: Valor International<\/p>\n\n\n\n

\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

The company announced that its content policy will be updated in May 04\/25\/2024 Google is set to ban political ads in Brazil for the 2024 municipal elections following the Superior Electoral Court (TSE) update to the rules for boosting electoral advertising in February. In a statement, Google announced that it would revise its Google Ads […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24919,24920],"class_list":["post-88388","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-brazilian-elections","tag-google-bans-political-ads"],"yoast_head":"\nGoogle bans political ads in Brazilian elections - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/google-bans-political-ads-in-brazilian-elections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google bans political ads in Brazilian elections - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"The company announced that its content policy will be updated in May 04\/25\/2024 Google is set to ban political ads in Brazil for the 2024 municipal elections following the Superior Electoral Court (TSE) update to the rules for boosting electoral advertising in February. 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