{"id":87941,"date":"2024-04-02T18:49:20","date_gmt":"2024-04-02T21:49:20","guid":{"rendered":"https:\/\/murray.adv.br\/?p=87941"},"modified":"2024-04-02T18:49:22","modified_gmt":"2024-04-02T21:49:22","slug":"rge-focuses-on-brazil-boosting-investments-through-bracell","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/rge-focuses-on-brazil-boosting-investments-through-bracell\/","title":{"rendered":"RGE focuses on Brazil, boosting investments through Bracell"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><strong><em>Present in Brazil for more than 20 years, the conglomerate also controls April and has already invested more than $6.5 billion in Brazil<\/em><\/strong><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>04\/02\/2024<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/JUASSwbWyySns2IrkqmN4JF63rE=\/0x0:3840x2550\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/i\/m\/XMzrAmTtilQT6J5jUijw\/220324bracell10.jpg\" alt=\"Praveen Singhavi \u2014 Foto: Gabriel Reis\/Valor\" style=\"width:520px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Praveen Singhavi \u2014 Foto: Gabriel Reis\/Valor<\/em><\/p>\n\n\n\n<p>Brazil is at the center of the strategy of the Asian conglomerate Royal Golden Eagle (RGE), owner of Bracell, a Brazilian producer of dissolving and bleached eucalyptus pulp that has been one of the most prominent investors in the local forestry sector in recent years.<\/p>\n\n\n\n<p>With more than $35 billion in assets and 70,000 employees globally, the Singapore-based group, which also owns April and Asia Symbol, leading pulp and paper companies in Asia, is currently the second-largest producer of market pulp (sold to third parties) in the world, behind Suzano, and has plans to expand further in the country.<\/p>\n\n\n\n<p>In addition to the billion-reais investment to buy and expand the former Lwarcel plant in Len\u00e7\u00f3is Paulista (state of S\u00e3o Paulo), which began in 2018 with the acquisition, Bracell is investing R$2.5 billion in a mega-factory for tissue paper in the same town, and another R$2.5 billion in a plant for chemicals used in pulp production, also in Len\u00e7\u00f3is. In 20 years, Bracell\u2019s investments have already exceeded $6.5 billion (more than R$30 billion at the current exchange rate).<\/p>\n\n\n\n<p>\u201cBrazil is the sweet spot of the global pulp industry,\u201d Bracell CEO Praveen Singhavi told Valor in his first interview in the position he has held for about a year. Neither Brazil nor RGE, however, is new to the executive\u2019s career. For almost 16 years, he led another of the group\u2019s operations, April. Before that, between 2006 and 2007, he was the head of Olam International, one of the global names in agricultural commodities trading in Latin America.<\/p>\n\n\n\n<p>Government support for the pulp and paper sector, the existence of a mature ecosystem that contributes to the evolution of the local industry, and the availability of land give Brazil a vital position in the plans of major investors in the sector, including the Asian group, according to Mr. Singhavi. Added to that is the competitiveness of the raw material produced here, which has the lowest costs in the world and is also favored by the climate and soil.<\/p>\n\n\n\n<p>It\u2019s no surprise that the country is now the world\u2019s largest pulp exporter. RGE uses dissolving pulp produced in the interior of S\u00e3o Paulo at mills owned by Sateri and Asia Pacific Rayon (APR), subsidiaries that place it at the top of the global viscose market ranking. Between Cama\u00e7ari (in the state of Bahia) and Len\u00e7\u00f3is, Bracell can produce 3 million tonnes of kraft pulp or 2 million tonnes of dissolving pulp per year. To transport its production abroad, it invested R$1 billion in a terminal at the Port of Santos, also in the state of S\u00e3o Paulo.<\/p>\n\n\n\n<p>With the completion of the OL Pap\u00e9is purchase in 2023, Bracell will now operate two tissue units in the country with a capacity of 50,000 tonnes per year, marketed under the Familiar (single- and double-ply toilet paper) and Absoluto (paper towels) brands. \u201cBrazil is an important tissue market, and we see opportunities for growth,\u201d he commented. It is now installing an additional 240,000 tonnes of capacity at the new Len\u00e7\u00f3is plant, which will start operating in the second quarter.<\/p>\n\n\n\n<p>Bracell\u2019s upcoming project entails a R$300 million investment over two years aimed at modernizing its Cama\u00e7ari plants that produce dissolving pulp, used in making viscose, and special dissolving pulp, a higher-quality fiber for medicines, food, cosmetics, and more. The Bahia factory was the group\u2019s entry point into the country when it acquired the former Copener Florestal and Klabin Bacell in 2003. By 2030, the investment is expected to reach R$1 billion.<\/p>\n\n\n\n<p>Some say that Bracell, which today has industrial and forestry operations in Bahia, S\u00e3o Paulo, Pernambuco, and Mato Grosso do Sul, with more than 11,000 employees\u2014almost four times the number it had four years ago\u2014is preparing a forestry base to build a new pulp mill in Mato Grosso do Sul. The company\u2019s management denies such an intention. \u201cOur focus is on having access to timber. Launching the tissue project and marketing are the priorities,\u201d said Mr. Singhavi.<\/p>\n\n\n\n<p>Bracell\u2019s drive has annoyed competitors, not only in the pulp and paper industry but also in other agribusiness segments vying for land, especially in the S\u00e3o Paulo region where its largest operation is located. That has even led to a lawsuit over foreigners purchasing land. The strong demand for land and timber in certain regions, notably the South, Southeast, and Midwest, to supply new pulp projects has resulted in significant appreciation in recent years. \u201cBracell is a Brazilian company with a foreign investor,\u201d said the executive. \u201cThe important thing is to follow the country\u2019s laws, so we are within the land legislation.\u201d<\/p>\n\n\n\n<p>Regarding sustainability, Mr. Singhavi highlighted that past issues, such as the exploitation of native forests, which once troubled April, have been addressed and resolved. The RGE group company is in the process of seeking recertification from the Forest Stewardship Council (FSC), which represents the gold standard for responsible forest management practices. Mr. Singhavi added that the company not only fulfills all necessary criteria but also pursues one of the sector\u2019s most ambitious conservation goals: for every hectare of land planted, an equivalent hectare will be preserved. Currently, they are close to achieving this goal, with the target standing at almost 90%.<\/p>\n\n\n\n<p>*Por Stella Fontes\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Present in Brazil for more than 20 years, the conglomerate also controls April and has already invested more than $6.5 billion in Brazil 04\/02\/2024 Praveen Singhavi \u2014 Foto: Gabriel Reis\/Valor Brazil is at the center of the strategy of the Asian conglomerate Royal Golden Eagle (RGE), owner of Bracell, a Brazilian producer of dissolving and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24785,24784],"class_list":["post-87941","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-investments-through-bracell","tag-rge-focuses-on-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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