{"id":87739,"date":"2024-03-25T11:44:23","date_gmt":"2024-03-25T14:44:23","guid":{"rendered":"https:\/\/murray.adv.br\/?p=87739"},"modified":"2024-03-25T11:44:24","modified_gmt":"2024-03-25T14:44:24","slug":"illy-seeks-1bn-fund-for-regenerative-coffee","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/","title":{"rendered":"Illy seeks $1bn fund for regenerative coffee"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Brazil can ensure a sustainable supply of raw materials for years to come, company says<\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>03\/25\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/9282Jr3_PkVymUMSEPN2U3WqV2s=\/0x0:3840x2550\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/b\/B\/LWZFn5SNiceY4lMtJMgQ\/210324illycafe17.jpg\" alt=\"Andrea Illy \u2014 Foto: Gabriel Reis\/Valor\" style=\"width:640px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Andrea Illy \u2014 Foto: Gabriel Reis\/Valor<\/em><\/p>\n\n\n\n<p>Brazil will be able to guarantee illycaff\u00e8\u2019s supply of coffee from regenerative practices in the next decade, said Andrea Illy, CEO of the Italian multinational. For him, sustainable cultivation is the key to increasing productivity, even in the face of climatic adversity. For this reason, the businessman is studying the creation of a fund of $1 billion a year \u201cfor coffee resilience.\u201d<\/p>\n\n\n\n<p>Illy wants to make it possible to renew coffee plantations in producing countries where farmers are unable to finance the transition to more sustainable production methods. With the \u201ccoffee resilience\u201d fund, the company would also have more raw materials available for processing. But the main goal, according to Illy, is to \u201cmitigate\u201d the effects of climate problems.<\/p>\n\n\n\n<p>Regenerative agriculture involves practices that restore soil, reduce carbon emissions, and manage water and biodiversity. With raw materials produced using these methods, illycaff\u00e8 aims to double its share of markets outside Italy and the United States, which currently represent 0.3% of volume and 0.6% of sales.<\/p>\n\n\n\n<p>Without a structured business model or defined partners for the fundraising phase yet, Mr. Illy is inspired by actions such as those of the Swiss bank Lombard Odier, which has contributed $150 million to transform farms into regenerative systems, and the Bill and Melinda Gates Foundation, which has invested nearly $6 billion over the last 17 years in initiatives to improve agriculture, particularly in Africa. Mr. Illy also mentioned the Mattei Plan, an initiative of the Italian government to support the development of African countries.<\/p>\n\n\n\n<p>Should the fund materialize, its initial resources will be dedicated to renovating coffee plantations globally, facilitating their transition to regenerative practices. The businessman said that coffee plantations in India and Vietnam, aged between 80 and 100 years, are experiencing declining productivity. In contrast, in Brazil, where the average plantation age is 12 years, the situation is different.<\/p>\n\n\n\n<p>Hence, Brazil might not be given precedence in the selection of countries to receive funding from the initiative, although Mr. Illy has not dismissed the possibility entirely. The primary focus would be on supporting micro-producers in vulnerable regions facing challenges in accessing financial resources.<\/p>\n\n\n\n<p>\u201cWe\u2019re currently exploring the feasibility of investing in equity, or a combination of equity and loans, to empower micro-producers to enhance and rejuvenate their plantations. The main challenge lies in determining the appropriate business model to elevate the project to the next stage,\u201d said Mr. Illy.<\/p>\n\n\n\n<p>Although talks have already begun to get the idea off the ground, the CEO admitted that it could take a while. Nevertheless, he expressed optimism and projected that the adoption of regenerative methods is expected to grow worldwide.<\/p>\n\n\n\n<p>Today, Brazil is one of the leaders in this practice, which increases the company\u2019s interest in local coffee. Today, Mr. Illy\u2019s main suppliers of Brazilian beans are the Cerrado Mineiro, Matas de Minas, Sul de Minas, and Chapada de Minas regions.<\/p>\n\n\n\n<p>Last year, the company launched the world\u2019s first 100% coffee sourced from regenerative management. All the beans composing the blend come from the Cerrado Mineiro, a region that produces over 6 million bags per harvest.<\/p>\n\n\n\n<p>As part of its commitment to fostering sustainability in the coffee industry, illycaff\u00e8 is currently conducting tests on several experimental plantations to quantify the reduction in greenhouse gas emissions. The goal is to pinpoint effective practices that can be promoted as regenerative methods in coffee farming. Initial findings are slated for publication next year.<\/p>\n\n\n\n<p>*Por Isadora Camargo\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brazil can ensure a sustainable supply of raw materials for years to come, company says 03\/25\/2024 Andrea Illy \u2014 Foto: Gabriel Reis\/Valor Brazil will be able to guarantee illycaff\u00e8\u2019s supply of coffee from regenerative practices in the next decade, said Andrea Illy, CEO of the Italian multinational. For him, sustainable cultivation is the key to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24754,24755],"class_list":["post-87739","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-illy","tag-regenerative-coffee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Illy seeks $1bn fund for regenerative coffee - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Illy seeks $1bn fund for regenerative coffee - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Brazil can ensure a sustainable supply of raw materials for years to come, company says 03\/25\/2024 Andrea Illy \u2014 Foto: Gabriel Reis\/Valor Brazil will be able to guarantee illycaff\u00e8\u2019s supply of coffee from regenerative practices in the next decade, said Andrea Illy, CEO of the Italian multinational. For him, sustainable cultivation is the key to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"Murray Advogados\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T14:44:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T14:44:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s2-valorinternational.glbimg.com\/9282Jr3_PkVymUMSEPN2U3WqV2s=\/0x0:3840x2550\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/b\/B\/LWZFn5SNiceY4lMtJMgQ\/210324illycafe17.jpg\" \/>\n<meta name=\"author\" content=\"Gelcy Bueno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gelcy Bueno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\"},\"author\":{\"name\":\"Gelcy Bueno\",\"@id\":\"https:\/\/murray.adv.br\/en\/#\/schema\/person\/dd0d0bea46c2436124555d18c1a0d52e\"},\"headline\":\"Illy seeks $1bn fund for regenerative coffee\",\"datePublished\":\"2024-03-25T14:44:23+00:00\",\"dateModified\":\"2024-03-25T14:44:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\"},\"wordCount\":600,\"image\":{\"@id\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s2-valorinternational.glbimg.com\/9282Jr3_PkVymUMSEPN2U3WqV2s=\/0x0:3840x2550\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/b\/B\/LWZFn5SNiceY4lMtJMgQ\/210324illycafe17.jpg\",\"keywords\":[\"Illy\",\"regenerative coffee\"],\"articleSection\":[\"Murray News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\",\"url\":\"https:\/\/murray.adv.br\/en\/illy-seeks-1bn-fund-for-regenerative-coffee\/\",\"name\":\"Illy seeks $1bn fund for regenerative coffee - 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