{"id":87649,"date":"2024-03-18T14:37:50","date_gmt":"2024-03-18T17:37:50","guid":{"rendered":"https:\/\/murray.adv.br\/?p=87649"},"modified":"2024-03-18T14:37:52","modified_gmt":"2024-03-18T17:37:52","slug":"new-investment-boosts-pirellis-prominence-in-brazil","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/new-investment-boosts-pirellis-prominence-in-brazil\/","title":{"rendered":"New investment boosts Pirelli\u2019s prominence in Brazil"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em>R$200m plan for laboratory and logistics center adds to purchase of natural rubber producer<\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>18\/03\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/_SV8X1ukN-qY-P-iTfPjklHNOSQ=\/0x669:2550x3161\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/t\/K\/q9o91PQDeBNQPEBFVTKA\/120324pirelli12.jpg\" alt=\"Cesar Alarcon \u2014 Foto: Gabriel Reis\/Valor\" style=\"width:606px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Cesar Alarcon \u2014 Foto: Gabriel Reis\/Valor<\/em><\/p>\n\n\n\n<p>Carmakers have been in the news in recent weeks after announcing local investments, but they are not the only ones interested in Brazil: Pirelli also announced a R$200 million program on Wednesday. The acquisition adds to the recent purchase of a Brazilian company, which means a combined disbursement of R$350 million in three months. The plans take the local operation to a new level within the Italian tire manufacturer.<\/p>\n\n\n\n<p>While investment announcements in the automotive industry tend to focus on plans, Pirelli\u2019s were made when the project was almost half complete. Part of the money has been used to build a modern laboratory, which was inaugurated on Wednesday. The rest will be used to build a logistics center in 14 months.<\/p>\n\n\n\n<p>Both buildings will be located on the same site as the factory in Campinas, which Pirelli bought 54 years ago. This plant and another one in Feira de Santana, Bahia, produce the tires sold on the national and international markets.<\/p>\n\n\n\n<p>One third of the country\u2019s production is exported, including tires for electric cars produced in the United States. \u201cWe even make snow tires in Bahia,\u201d said Cesar Alarcon, the 45-year-old Argentinean executive who has led Latin American operations for five years after an already long international journey within Pirelli.<\/p>\n\n\n\n<p>Considering the Argentinean plant, the group has 8,000 employees in the region, which accounts for 20% of the company\u2019s global production.<\/p>\n\n\n\n<p>With the new lab, the company now has an important research and development center in Campinas, \u201ccomparable to those in Germany or Italy,\u201d according to the executive.<\/p>\n\n\n\n<p>The quality tests conducted by the team of engineers trained for the new center, he added, will be able to meet the group\u2019s needs in other countries. The project will also allow the group to forge closer links with the academic and scientific community in the region.<\/p>\n\n\n\n<p>One advantage of the second part of the new investment is the proximity of the storage area, both for raw materials and tires, to the production line. As well as reducing costs, Mr. Alarcon said this proximity will bring environmental benefits by saving 5,000 freight journeys a year.<\/p>\n\n\n\n<p>The group\u2019s strategy to develop the region was completed with the recent acquisition of Hevea-Tec, a 25-year-old family business in Jaci, S\u00e3o Paulo, that produces natural rubber from latex lumps.<\/p>\n\n\n\n<p>The agreement for the R$150 million acquisition was signed in the second half of 2023 and approved by Brazil\u2019s antitrust watchdog CADE earlier this year.<\/p>\n\n\n\n<p>By increasing Pirelli\u2019s natural rubber share in Latin America, Mr. Alarcon said, the Latin American business will become more relevant to the group\u2019s global sustainability agenda, which has set a target of reducing carbon emissions to zero by 2040. \u201cWe\u2019ll be able to process and export this product, or we\u2019ll be able to export the tires made of natural rubber,\u201d he said.<\/p>\n\n\n\n<p>\u201cBrazil is strategically important for Pirelli,\u201d said Mr. Alarcon. According to him, the group\u2019s investments in Brazil amount to R$2 billion over 10 years.<\/p>\n\n\n\n<p>\u201cWe have to invest before carmakers do,\u201d he said. Mr. Alarcon said the company is in a comfortable position to cater for the future production of electric cars in the country, for example, because it already produces tires for this type of vehicle for export.<\/p>\n\n\n\n<p>He added that the tire for a fully electric model is different because it needs to be made of lighter materials\u2014these vehicles weigh more because of their big batteries\u2014to reduce energy consumption and help with autonomy. \u201cThe car is silent, which requires materials with less noise; these are unique characteristics,\u201d he said.<\/p>\n\n\n\n<p>At the same time, Mr. Alarcon praises the carmakers\u2019 plan to produce hybrid models in Brazil that can run on ethanol. \u201cIt was the right decision for the transition to fully electric cars.\u201d<\/p>\n\n\n\n<p>With his extensive international experience at Pirelli since 2007, including five years in China, Mr. Alarcon has an optimistic view regarding the potential for China\u2019s BYD to become a future customer. Notably, BYD\u2019s plant is close Pirelli\u2019s Bahia unit. \u201cPirelli already supplies BYD in China; it\u2019s reasonable to expect that the Cama\u00e7ari plant will also opt for our tires,\u201d he said.<\/p>\n\n\n\n<p>The executive is excited about the expansion of sales of high-end cars in Brazil, which consequently require tires with wider rims. This means more sales for the company. \u201cToday, Latin America accounts for 20% of global volume, but revenue is lower. In the United States, most cars boast 18-inch rims, here 85% of cars use 16-inch tires,\u201d he said.<\/p>\n\n\n\n<p>On the other hand, he complained about foreign products that are strong competitors in the replacement market. Mr. Alarcon is one of those who have taken to the government the industry\u2019s complaints about the product, which comes mainly from Asia. He accused these rival brands of \u201cdumping\u201d and said that in addition to lower prices, they are companies that are not committed to the country\u2019s environmental cause.<\/p>\n\n\n\n<p>In Campinas, water from the factory is reused, and waste is no longer sent to landfills. \u201cWe even recycle tires that come from other countries. It\u2019s necessary to have equality in a country where the industry\u2019s share of GDP has been declining,\u201d he said, commenting that if it weren\u2019t for \u201cunfair competition,\u201d Pirelli wouldn\u2019t have to have 400 employees currently on temporary leave with suspended employment contracts.<\/p>\n\n\n\n<p>The country\u2019s macroeconomic environment, on the other hand, does excite him to some extent. \u201cI often tell people in the government that, as an Argentinian, I feel a certain jealousy,\u201d he said. \u201cBrazil\u2019s economy is healthy and growing, despite the changes in government.\u201d<\/p>\n\n\n\n<p>The executive\u2019s complaints relate to the country\u2019s loss of international competitiveness, which he said is due to excessive costs that put the country at a disadvantage compared to nearby countries such as Mexico.<\/p>\n\n\n\n<p>The tax overhaul, he said, has brought about a positive simplification. \u201cBut that is not enough. We need to create the conditions for efficiency.\u201d<\/p>\n\n\n\n<p>*Por Marli Olmos\u00a0\u2014 S\u00e3o Paulo<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>R$200m plan for laboratory and logistics center adds to purchase of natural rubber producer 18\/03\/2024 Cesar Alarcon \u2014 Foto: Gabriel Reis\/Valor Carmakers have been in the news in recent weeks after announcing local investments, but they are not the only ones interested in Brazil: Pirelli also announced a R$200 million program on Wednesday. The acquisition [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24728,24727],"class_list":["post-87649","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-laboratory-and-logistics-center","tag-pirellis-prominence-in-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New investment boosts Pirelli\u2019s prominence in Brazil - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/new-investment-boosts-pirellis-prominence-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New investment boosts Pirelli\u2019s prominence in Brazil - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"R$200m plan for laboratory and logistics center adds to purchase of natural rubber producer 18\/03\/2024 Cesar Alarcon \u2014 Foto: Gabriel Reis\/Valor Carmakers have been in the news in recent weeks after announcing local investments, but they are not the only ones interested in Brazil: Pirelli also announced a R$200 million program on Wednesday. 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