{"id":86796,"date":"2024-01-25T15:48:17","date_gmt":"2024-01-25T18:48:17","guid":{"rendered":"https:\/\/murray.adv.br\/?p=86796"},"modified":"2024-01-25T15:48:19","modified_gmt":"2024-01-25T18:48:19","slug":"gm-unveils-r7bn-investment-with-no-definition-on-electrification","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/gm-unveils-r7bn-investment-with-no-definition-on-electrification\/","title":{"rendered":"GM unveils R$7bn investment with no definition on electrification"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Inclusion of combustion engine cars in extension of tax incentives changed scenario in Brazil<\/em><\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>01\/25\/2024 <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/s2-valorinternational.glbimg.com\/72f6du2TjQxgdlNw8H8G-Pd1kwA=\/0x0:1000x506\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_37554604729d4b2f9f3eb9ad8a691345\/internal_photos\/bs\/2024\/z\/A\/SgfBERTAqA0cSpXGfqhw\/amin-e-chamorro-da-gm-gesival-nogueira-kebec-valor.png\" alt=\"Shilpan Amin and Santiago Chamorro \u2014 Foto: Gesival Nogueira Kebec\/Valor\" style=\"width:616px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Shilpan Amin and Santiago Chamorro \u2014 Foto: Gesival Nogueira Kebec\/Valor<\/em><\/p>\n\n\n\n<p>General Motors announced this Wednesday (24) a robust investment program for Brazil, totaling R$7 billion from 2024 to 2028. The amount will be used to renew its entire product line and update plants. However, the plan breakdown disappointed expectations that the automaker could give some indication of the strategy it will adopt to electrification of vehicles produced in Brazil.<\/p>\n\n\n\n<p>GM\u2019s next investment cycle was the most awaited in the sector, as the company is the only one among the most traditional automakers to consider producing 100% electric vehicles and skipping intermediate phases with hybrids, as the other two giants\u2014Volkswagen and Stellantis\u2014have been defending.<\/p>\n\n\n\n<p>However, recent measures announced by the government have shifted the scenario and could cause a possible review of the strategy. The most controversial rule is in the paragraph added at the last minute to the text regarding the extension of tax incentives for automakers operating in the Northeast and Central-West regions. The text was approved by Congress at the end of the year and benefits GM\u2019s rival Stellantis.<\/p>\n\n\n\n<p>The original text extended benefits only to hybrid and electric models, but internal combustion engine vehicles were included at the last minute.<\/p>\n\n\n\n<p>The change impacts investment decision in a company as GM, which will celebrate 100 years in Brazil in 2025, and which has been always dedicated to producing combustion engine cars despite CEO Mary Barra\u2019s declared intention to produce only electric vehicles worldwide from 2035.<\/p>\n\n\n\n<p>The issue regarding tax incentives in Brazil was discussed in a meeting between the automaker\u2019s leaders, President Lula, Vice-President Geraldo Alckmin, and Chief of Staff Rui Costa. In the meeting, GM\u2019s plan to lay off 1,200 employees at the end of 2023 was questioned. By court decision, the cuts were replaced by a voluntary layoff program. The company\u2019s leaders said that was a \u201cspecific\u201d need to cut jobs.<\/p>\n\n\n\n<p>GM International President Shilpan Amin, who is in charge of all company operations outside the U.S., came from Detroit especially to announce the investment plan to the Brazilian government.<\/p>\n\n\n\n<p>During his two-day visit, he expected to unveil the investment in an interview after the meeting. However, President Lula was quicker and announced the amount of the company\u2019s investment on social media. \u201cThe investment comes at a good time, with the return of the Brazilian economy to growth with programs such as the New PAC and the New Industrial Policy,\u201d Mr. Lula posted on X.<\/p>\n\n\n\n<p>In the automobile industry, all activity is linked to investments. As GM\u2019s last investment cycle (2019-2024) of R$10 billion is about to end, it was time to renew it.<\/p>\n\n\n\n<p>The announcement put an end to rumors about the possible departure of the company, which has one of the largest industrial complexes in the country, with 13,400 workers in three vehicle plants in S\u00e3o Caetano do Sul, S\u00e3o Jos\u00e9 dos Campos (S\u00e3o Paulo), and Gravata\u00ed (Rio Grande do Sul); one stamping parts plant in Mogi da Cruzes (S\u00e3o Paulo); and one engine plant in Joinville (Santa Catarina).<\/p>\n\n\n\n<p>During the interview, the investment announcement was overshadowed by the reporters\u2019 insistence on asking about vehicle electrification plans. Mr. Amin and Santiago Chamorro, GM\u2019s president for South America, answered all questions, but did not clear doubts. They chose to keep the mystery alive.<\/p>\n\n\n\n<p>\u201cSome markets will go electric faster than others,\u201d Mr. Amin said. According to him, the possible production of electric or hybrid vehicles will depend on market developments, consumer interest\u2014which GM intends to capture through research\u2014and \u201cbuilding a bridge\u201d until Brazil is included on the electrification map.<\/p>\n\n\n\n<p>The executive said the meeting with President Lula was \u201cfantastic.\u201d \u201cI believe President Lula\u2019s mindset is aligned with ours,\u201d he said, when commenting on the need to decarbonize transportation.<\/p>\n\n\n\n<p>Mr. Chamorro was even more enigmatic: \u201cBrazil has strong potential for electric vehicles as a source of minerals to make batteries. And consumer demand and curiosity are there. I wouldn\u2019t say yes or no, but there is potential.\u201d<\/p>\n\n\n\n<p>For now, GM will meet the potential demand by importing fully electric vehicles. In addition to Bolt, which is already being offered in the country, the company will bring electric versions of two other cars, Blazer and Equinox.<\/p>\n\n\n\n<p>A large part of the new investments will be allocated to renewing the entire line, in addition to updating production processes, including sustainability solutions.<\/p>\n\n\n\n<p>On February 1, it will be Volkswagen\u2019s turn to announce a new investment cycle. The last program, worth R$7 billion and announced in 2021, will end in 2026.<\/p>\n\n\n\n<p>Investments by automakers are confirmed as the government solves pending issues awaited by the industry. In the last days of 2023, the government presented Mover (the new stage of Rota 2030), a program offering tax breaks in exchange for companies meeting decarbonization targets and investments in research and development.<\/p>\n\n\n\n<p>Furthermore, at the beginning of this month, imported electric vehicles were once again charged with Import Tax, which will gradually increase, signaling that the government seeks to protect the local industry.<\/p>\n\n\n\n<p>*Por Marli Olmos\u00a0\u2014 Bras\u00edlia<\/p>\n\n\n\n<p>Source: Valor International<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/valorinternational.globo.com\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Inclusion of combustion engine cars in extension of tax incentives changed scenario in Brazil 01\/25\/2024 Shilpan Amin and Santiago Chamorro \u2014 Foto: Gesival Nogueira Kebec\/Valor General Motors announced this Wednesday (24) a robust investment program for Brazil, totaling R$7 billion from 2024 to 2028. The amount will be used to renew its entire product line [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[24544,24545],"class_list":["post-86796","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-gm-unveils-r7bn-investment","tag-tax-incentives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GM unveils R$7bn investment with no definition on electrification - Murray Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murray.adv.br\/en\/gm-unveils-r7bn-investment-with-no-definition-on-electrification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM unveils R$7bn investment with no definition on electrification - Murray Advogados\" \/>\n<meta property=\"og:description\" content=\"Inclusion of combustion engine cars in extension of tax incentives changed scenario in Brazil 01\/25\/2024 Shilpan Amin and Santiago Chamorro \u2014 Foto: Gesival Nogueira Kebec\/Valor General Motors announced this Wednesday (24) a robust investment program for Brazil, totaling R$7 billion from 2024 to 2028. 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