{"id":100367,"date":"2026-10-26T12:22:16","date_gmt":"2026-10-26T15:22:16","guid":{"rendered":"https:\/\/murray.adv.br\/?p=100367"},"modified":"2026-10-26T12:22:16","modified_gmt":"2026-10-26T15:22:16","slug":"globoplay-revamps-subscription-plans-expands-content-access","status":"publish","type":"post","link":"https:\/\/murray.adv.br\/en\/globoplay-revamps-subscription-plans-expands-content-access\/","title":{"rendered":"Globoplay revamps subscription plans, expands content access"},"content":{"rendered":"<section class=\"content--header\">\n<div class=\"row content-head non-featured \">\n<div class=\"title\">\n<h6 class=\"content-head__title\" style=\"text-align: center\"><em>Changes bring more live channels and sports coverage to ad-supported subscribers<\/em><\/h6>\n<\/div>\n<\/div>\n<div class=\"content__signa-share\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<div class=\"content-publication-data__from\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"content-publication-data__updated\"><time datetime=\"2026-10-26T10:35:15.251-03:00\">10\/26\/2026 <\/time><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content__share-bar-container\"><\/div>\n<\/div>\n<\/section>\n<div id=\"mc-article-body\" class=\"mc-article-body ready cropped\">\n<article>\n<div class=\"no-paywall\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"0\">\n<div class=\"mc-column content-media__container\" data-image-display=\"normal\">\n<div class=\"content-media-container\" style=\"text-align: center\">\n<figure class=\"content-media__figure\"><img loading=\"lazy\" decoding=\"async\" class=\"content-media__image aligncenter\" src=\"https:\/\/s2-valorinternational.glbimg.com\/BZBVHKw0htAZ-pWEAE8_oaa8hP4=\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_63b422c2caee4269b8b34177e8876b93\/internal_photos\/bs\/2026\/p\/E\/nj0hAfRkAmvwogmCydxA\/foto26emp-201-globoplay-b10.jpg\" alt=\"J\u00falia Rueff \u2014 Foto: Divulga\u00e7\u00e3o\" width=\"362\" height=\"478\" \/><figcaption class=\"content-media__description\"><em>J\u00falia Rueff \u2014 Photo: Divulga\u00e7\u00e3o<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mc-column mc-side-item__container\" data-block-type=\"ads\" data-block-id=\"1\"><\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"31\" data-block-id=\"2\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Globoplay, Brazil\u2019s leading streaming platform, owned by Globo, is rolling out a revamped subscription offering on Monday (Oct. 26), aimed at improving the user experience while creating new opportunities for advertisers.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">\u201cWe\u2019re giving more people access to a broader range of content that was previously restricted to premium subscribers,\u201d said <strong>J\u00falia Rueff<\/strong>, Globo\u2019s executive director of digital platforms.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"12\" data-block-id=\"4\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Globoplay offers three subscription tiers: an ad-supported standard plan, premium and premium+premiere.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"61\" data-block-id=\"6\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Before the changes, the standard plan included Globoplay original productions, such as exclusive series and movies; live and on-demand TV Globo programming; current and classic Brazilian soap operas; short-form Brazilian, Turkish and Mexican dramas; international movies and series; the free channels ge.tv and Futura; and selected Globo FAST channels, which cater to niche audiences, such as Receitas TV and Malha\u00e7\u00e3o TV.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"22\" data-block-id=\"7\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Starting Monday, the ad-supported tier will expand to include the content catalog available to premium subscribers, while retaining all its existing programming.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"41\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">More than 20 live channels will be added to the standard plan, including sportv, Combate, Multishow, GNT, Globoplay Novelas and GloboNews. Subscribers will also gain access to more than 2,500 live sporting events and games each year broadcast on sportv channels.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"3\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\"><strong>New plan features<\/strong><\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"22\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">With the expanded catalog, the main distinction between the ad-supported and premium plans will shift from content availability to the viewing experience.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"28\" data-block-id=\"11\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">The tiers will differ in features such as advertising on on-demand videos, the number of simultaneous streams, picture quality and the ability to download content for offline viewing.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"36\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">The ad-supported plan allows two simultaneous streams, compared with five for premium and premium+premiere subscribers. The two higher-priced tiers also allow users to download up to 25 titles to their libraries and offer 4K video quality.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"20\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">\u201cThis is a subscriber-focused reorganization that improves the overall value proposition for users while creating opportunities for advertisers,\u201d Rueff said.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"21\" data-block-id=\"14\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Advertisers will gain access to new ad formats, including \u201cwelcome ads,\u201d which allow advertisements to appear on Globoplay\u2019s profile selection screen.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"26\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">\u201cEverything we do to improve the user experience also benefits advertisers because it means more people watching, greater engagement and more impact for brands,\u201d Rueff said.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"3\" data-block-id=\"16\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\"><strong>Profitability and growth<\/strong><\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"16\" data-block-id=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Rueff said Globoplay, which reached breakeven in 2025, is expected to turn a profit this year.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"13\" data-block-id=\"18\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">\u201cWe\u2019ve improved Globoplay\u2019s profitability while also growing our subscriber base and content consumption.\u201d<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"17\" data-block-id=\"19\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">From January through August 2026, Globoplay\u2019s subscriber base grew 31% compared with the same period last year.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"19\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Globo does not disclose the platform\u2019s total number of subscribers but says 30 million people access Globoplay every month.<\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\">*By\u00a0Francisco G\u00f3es\u2014 Rio de Janeiro<\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\">Source: Valor International<\/p>\n<p>https:\/\/valorinternational.globo.com\/<\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Changes bring more live channels and sports coverage to ad-supported subscribers &nbsp; &nbsp; &nbsp; &nbsp; 10\/26\/2026 J\u00falia Rueff \u2014 Photo: Divulga\u00e7\u00e3o Globoplay, Brazil\u2019s leading streaming platform, owned by Globo, is rolling out a revamped subscription offering on Monday (Oct. 26), aimed at improving the user experience while creating new opportunities for advertisers. \u201cWe\u2019re giving more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8106],"tags":[27209,27208],"class_list":["post-100367","post","type-post","status-publish","format-standard","hentry","category-murray-news","tag-expands-content-access","tag-globoplay-revamps-subscription-plans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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