Vivo aiming for online courses and telemedicine

As part of its plans to shift from a telecommunications company to a technology one, Telefônica Brasil is pushing its brand Vivo to sell telemedicine and distance learning packages. The company is in advanced negotiations with at least two large healthcare and education groups in Brazil, CEO Christian Gerbara told Valor. The strategy is to sell these services in tandem with fiber-optic broadband subscriptions at Vivo’s 1,500 stores. The carrier is even branching out into financial services, with an eye on catering to customers who don’t hold bank accounts – it already started offering personal loans ranging from R$1,000 to R$30,000 to some of its 43.2 million subscribers. Mr. Gerbara sees household consumption returning gradually and expects the trend to benefit its pre-paid segment – but warns it still depends on Brazil experiencing a healthier job market. The carrier reported a 3.2% drop in net profit in 2019 to R$5 billion.

Source: Valor Econômico