Holograma Brasil hoping to generate R$15m in sales this year

Founded in November 2019 by Brazilian and American entrepreneurs, Holograma Brasil wants to develop the market for entertainment holograms in the country. The industry is already growing fast in the US. Among its partners are Dream Factory (a unit of Rock In Rio), Opus Produções and US-based BASE Hologram, which made waves this month by launching a global tour using a hologram of Whitney Houston, the singer deceased in 2012. Dream Factory CEO Duda Magalhães says the company hopes to generate R$15 million in sales this year and as much as R$25 million by 2021. The company will debut here with two exhibitions at São Paulo’s Museum of Image and Sound. The effort also includes the Whitney Houston tour.

Source: Valor Econômico